At a Glance
- Tasks: Design and develop innovative AI-driven game features that create unique player experiences.
- Company: Join a pioneering team at the forefront of AI and interactive entertainment.
- Benefits: Collaborative environment, high ownership, and opportunities to tackle meaningful challenges.
- Other info: London-based role with a focus on in-person collaboration and creative problem-solving.
- Why this job: Shape the future of gaming with living characters that respond and evolve in real-time.
- Qualifications: Experience in game design, prototyping, and working within cross-discipline teams.
The predicted salary is between 50000 - 70000 £ per year.
About Iconic
We’re building digital actors: AI-driven characters that don’t just talk, but act; shaping the world, responding to the player, and driving stories that evolve through both words and actions.
The Mission
We believe games and interactive media are on the verge of a fundamental shift. Today’s experiences are largely scripted, characters follow predefined paths, and player choice is limited. We’re building systems that change that: digital actors that can think, communicate, and take action in real time. Our goal is to create worlds that are truly alive—where stories emerge from interaction, and every player experience is unique. Recent advances in AI make this possible for the first time. The challenge now is turning that potential into real, scalable systems that people can play.
OUR DESIGN TEAM
The Design Team is a multi-disciplinary group dedicated to crafting compelling player experiences, from initial concept through to final implementation. Working closely with the Research, Art, Narrative, and Engineering Teams, the team translates the overall game vision into individual features, levels, quests, and encounters. Through creative problem-solving and continuous iteration, the Design Team takes ownership of features across the full development lifecycle, ensuring high-quality experiences are delivered to schedule.
What You’ll Do
- Develop feature designs and feature specifications for a broad range of game features
- Partner with research to build innovative experiences with cutting edge technology
- Maintain design documentation and be a major contributor to the ideation process
- Solicit feedback from a multi-disciplinary team of designers, artists, engineers and scientists
- Take ownership of features throughout their development, and act as an ambassador for the features you own
- Ensure the final delivery of features is fun, engaging, and meeting the expectations of our fanbase
- Develop feature prototypes to test and iterate on ideas early
- Ensure productive playtesting, fix reported bugs, and secure Director validation
- Iterate upon live experiences using direct player data and community sentiment
What We’re Looking For
- Proven game design experience on a high-profile console or PC title
- Experience working in a cross-discipline team to provide high quality features and content to players
- Experience prototyping game features
- A passionate gamer, with an ability to analyse game features and understand what makes them work
- A highly collaborative developer
- Excellent written and verbal communication skills are essential
- Experience working with player data to improve game content
Why Join Us
- Build at the frontier of AI and interactive entertainment
- High ownership and direct impact in a small team
- Work on technically challenging, meaningful problems
- Help shape how characters and animation behave in a new kind of interactive system
- London-based team with in-person collaboration
AI Gameplay Designer — Build Living Characters employer: Kindredventures
At Iconic, we are at the forefront of revolutionising interactive entertainment, offering a unique opportunity for AI Gameplay Designers to shape the future of gaming. Our collaborative work culture fosters creativity and innovation, allowing you to take ownership of your projects while working alongside passionate professionals in a vibrant London setting. With a focus on employee growth and cutting-edge technology, we provide an environment where your contributions directly impact the evolution of digital actors and player experiences.
StudySmarter Expert Advice🤫
We think this is how you could land AI Gameplay Designer — Build Living Characters
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those who work with AI and interactive media. Attend events, join online forums, and don’t be shy about sliding into DMs—connections can lead to opportunities!
✨Tip Number 2
Show off your passion! Create a portfolio that highlights your game design experience and any prototypes you've worked on. Make sure it reflects your understanding of what makes games fun and engaging—this is your chance to shine!
✨Tip Number 3
Prepare for interviews by brushing up on your collaborative skills. Be ready to discuss how you’ve worked with cross-discipline teams in the past. We want to see how you can contribute to our design team and help create those living characters!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us—show us you’re serious about joining the team!
We think you need these skills to ace AI Gameplay Designer — Build Living Characters
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for gaming shine through! Share your experiences with games that have inspired you and how they relate to the role of AI Gameplay Designer. We want to see your enthusiasm and understanding of what makes a game truly engaging.
Highlight Your Collaborative Spirit:Since we work in a cross-discipline team, it's crucial to showcase your ability to collaborate. Mention any past projects where you partnered with designers, artists, or engineers. This will help us see how you can contribute to our multi-disciplinary design team.
Be Clear and Concise:In your written application, clarity is key! Make sure your ideas are easy to understand and get straight to the point. We appreciate well-structured applications that convey your thoughts effectively, so keep it simple and focused.
Apply Through Our Website:Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Iconic!
How to prepare for a job interview at Kindredventures
✨Know Your AI and Gameplay Mechanics
Make sure you brush up on the latest advancements in AI and how they can be applied to gameplay design. Be ready to discuss specific examples of how you've used AI in your previous projects or how you envision it enhancing player experiences.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, prepare to share examples of successful collaborations. Highlight how you’ve worked with designers, artists, and engineers to create engaging game features, and be ready to discuss how you handle feedback.
✨Bring Your Prototyping A-Game
Prototyping is key in game design, so come prepared to talk about your prototyping process. Share specific instances where your prototypes led to significant improvements in gameplay or player engagement, and be ready to discuss any challenges you faced.
✨Engage with Player Data
Understanding player data is crucial for iterating on game features. Be prepared to discuss how you've used player feedback and data analytics to refine game content in the past. This shows that you not only design but also care about the player's experience.
