At a Glance
- Tasks: Create engaging paid media campaigns and social content to showcase Kindred's nurseries.
- Company: Join the Kindred family, a supportive nursery group dedicated to children's growth.
- Benefits: Enjoy birthday off, sick days, cashback healthcare, and discounts on childcare and gym memberships.
- Other info: Remote work with occasional nursery visits and excellent career development opportunities.
- Why this job: Make a real impact in a creative role that helps families discover Kindred.
- Qualifications: 3+ years in digital marketing with strong skills in paid media and content creation.
The predicted salary is between 35000 - 35000 £ per year.
Location: Remote (with occasional travel to nurseries)
Contract Type: Full-time
Contract Length: Permanent
Salary: £35,000 per annum
Benefits: Birthday Off, 6 Fully Paid Sick Days, Cashback Healthcare Plan, Retail Discounts, Recognition & Reward, 50% Childcare Discount, 24/7 Virtual GP Access, 24/7 Counselling Support, Discounted Gym Membership, Personal Financial Advisor Access, Pension Discovery and Learning Platform Access.
Join the Kindred Family – A Place to Grow, Thrive, and Make a Difference
At Kindred, we're a family of inspiring nurseries and preschools dedicated to creating worlds full of awe and wonder for children aged 0–5. We're looking for an experienced Paid Media & Social Content Specialist to join our Marketing Team. This is an exciting opportunity for a digitally confident marketer who can combine creativity with commercial thinking to help more families discover Kindred.
Working closely with the Director of Marketing, Brand Team, Website & SEO Team and nursery colleagues, you'll deliver engaging paid advertising campaigns and inspiring social content that increases enquiries, strengthens our brand and showcases the unique experiences our nurseries provide.
What You'll Be Doing
- Plan, deliver and optimise paid advertising campaigns across Meta, Google Ads and other digital platforms.
- Create engaging organic social media content across Facebook, Instagram, LinkedIn and other channels.
- Manage content calendars supporting campaigns, Open Days, recruitment activity and seasonal events.
- Monitor campaign performance, analyse results and provide recommendations to improve ROI and lead generation.
- Visit nurseries to capture authentic content and build relationships with nursery teams.
- Develop and support a network of nursery content ambassadors across the Kindred group.
- Identify PR opportunities, local success stories and engaging content that showcases Kindred's family feel.
- Collaborate with Brand, Website & SEO and Marketing teams to deliver integrated digital campaigns.
- Ensure all content is on-brand, engaging and aligned with safeguarding and GDPR requirements.
What You'll Need
Essential
- Minimum three years' experience in paid media, digital marketing, social media or content marketing.
- Relevant qualification in Digital Marketing, Marketing, Communications, Media or a related subject.
- Experience managing Meta Ads Manager, Google Ads and social media platforms.
- Strong understanding of paid advertising, audience targeting, optimisation and reporting.
- Excellent copywriting and content creation skills.
- Strong analytical skills with the ability to turn data into meaningful recommendations.
- Excellent organisational skills and the ability to manage multiple projects.
- Strong communication and relationship-building skills.
- A proactive, collaborative approach and commitment to Kindred's values.
Desirable
- Professional certifications in paid advertising or digital marketing.
- Experience within early years, education, childcare or another family-focused sector.
- Experience creating content across multiple sites or locations.
- Knowledge of GDPR and safeguarding considerations within digital marketing.
Why Join Kindred?
- Remote working with occasional nursery visits.
- Career development and continuous learning opportunities.
- Opportunity to shape the digital presence of a growing national nursery group.
- Collaborative, supportive Marketing Team.
- Competitive salary and comprehensive benefits package.
- Join an award-winning organisation where over 91% of our team would recommend Kindred as a great place to work.
Our Recruitment Process
- Interviews: Rolling Interviews
- Expected Start Date: ASAP
- Our recruitment process includes:
- Initial video interview.
- Second-stage interview, including a practical task or presentation.
- References and background checks completed in line with our Safer Recruitment Policy.
Ready to Start Your Kindred Journey? Click the "Quick Apply" button and submit your CV together with a short cover letter explaining why you're interested in joining Kindred. We aim to respond to all applicants within 2–5 working days.
Kindred is committed to safeguarding and promoting the welfare of children. Successful applicants will be subject to appropriate background checks in accordance with our Safer Recruitment Policy.
Paid Media & Social Content Specialist in Kettering employer: Kindred Nurseries
At Kindred, we pride ourselves on being more than just a nursery group; we are a family dedicated to nurturing the growth and development of both our children and our team members. With a supportive work culture that encourages creativity and collaboration, along with comprehensive benefits such as a cashback healthcare plan, 50% childcare discount, and opportunities for career development, we ensure that our employees thrive in a fulfilling environment. Join us in making a meaningful impact while enjoying the flexibility of remote work and the chance to shape the digital presence of a growing national nursery group.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media & Social Content Specialist in Kettering
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kindred Nurseries and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kindred Nurseries are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kindred Nurseries on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kindred Nurseries. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media & Social Content Specialist in Kettering
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kindred Nurseries. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kindred Nurseries:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kindred Nurseries’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kindred Nurseries
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kindred Nurseries will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kindred Nurseries, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
