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- Tasks: Lead strategic PR programmes for diverse travel clients and drive impactful campaigns.
- Company: Award-winning travel PR agency with ambitious growth plans.
- Benefits: Flexible hybrid working, autonomy, and the chance to shape your role.
- Why this job: Make a tangible impact in the travel industry while working with senior leadership.
- Qualifications: Proven experience at Account Director level and strong UK travel media contacts.
- Other info: Join a dynamic team where your ideas matter and career growth is encouraged.
The predicted salary is between 36000 - 60000 £ per year.
Location: London – hybrid working with the flexibility to meet client needs and travel abroad.
Kindred Recruitment is looking for an exceptional PR Account Director with deep, demonstrable expertise in the travel industry to join an award-winning, fast-growing agency. This is a senior role for someone who is already operating at Account Director level and is ready to play a pivotal role in shaping client strategy, driving growth and contributing to the next phase of the agency’s success.
This role would suit a highly motivated, commercially minded travel PR specialist who thrives in or has the desire to move to an agile, high-performing agency environment, enjoys autonomy and responsibility and wants to make a visible impact.
About the role
As Account Director, you will lead a diverse portfolio of travel clients spanning cruise, airlines, tourism boards, tour operators, luxury destinations, hotels and resorts. You will be responsible for setting and delivering strategic PR programmes while remaining hands-on and closely involved in day-to-day execution.
You will act as a trusted senior advisor to clients, managing relationships at a high level, identifying opportunities, and ensuring campaigns deliver measurable impact. At the same time, you will be comfortable rolling up your sleeves – pitching stories, securing coverage, briefing media using your UK network, writing copy and managing fast-moving news cycles.
Key responsibilities
- Lead and develop strategic PR programmes across a broad range of travel clients.
- Serve as the senior day-to-day contact for clients, building strong, trusted relationships.
- Deliver standout media relations activity, securing high-quality coverage across UK travel, lifestyle, consumer and trade media.
- Use your established UK travel media network to generate proactive opportunities and react quickly to news.
- Oversee account planning, budgets, reporting and team performance.
- Mentor and support junior team members, fostering excellence and confidence.
- Play an active role in new business development, including pitching, proposal writing and presenting.
- Identify growth opportunities within existing accounts and help drive agency revenue.
- Stay ahead of travel trends, industry developments and media shifts.
About you
You are an experienced travel PR professional who brings both strategic thinking and practical delivery. You are confident, credible and commercially aware, with a passion for the travel sector and a strong understanding of how media works today.
You will have:
- Proven experience at Account Director level within a PR agency.
- Deep sector knowledge across multiple areas of travel, including luxury and mainstream markets.
- A strong and current UK travel media contact book.
- A track record of delivering creative, results-driven PR campaigns.
- Experience pitching and winning new business.
- Excellent writing, presentation and communication skills.
- The confidence to operate autonomously while being a collaborative team player.
- A proactive, can-do attitude and comfort working in a fast-paced environment.
My client is a small but mighty agency with an outstanding reputation, ambitious growth plans and a superb client. Their size means your voice will be heard, your ideas will matter, and your impact will be tangible. You’ll work closely with senior leadership, have real scope to shape the role, and enjoy the freedom that comes with a genuinely agile agency.
If you are a senior travel PR professional looking for your next challenge – somewhere you can lead, influence and continue to grow – I would love to hear from you.
Sponsorship is unavailable for this role and candidates applying must have demonstrable UK experience.
Senior PR Manager - Travel / Tourism employer: Kindred | Marketing Recruitment Specialists
Contact Detail:
Kindred | Marketing Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager - Travel / Tourism
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at travel events or online. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best PR campaigns in the travel sector. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to agencies directly, especially those you admire. A friendly email can go a long way in getting your foot in the door.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior PR Manager - Travel / Tourism
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior PR Manager in Travel/Tourism. Highlight your relevant experience and skills that align with the job description, especially your expertise in travel PR and media relations.
Craft a Compelling Cover Letter: Your cover letter should tell your story! Share your passion for travel PR and how your background makes you the perfect fit for this role. Don’t forget to mention specific achievements that demonstrate your ability to drive growth and deliver results.
Showcase Your Media Network: Since this role requires a strong UK travel media contact book, make sure to mention your connections and any successful campaigns you've led. This will show us that you’re well-equipped to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Kindred | Marketing Recruitment Specialists
✨Know Your Travel PR Inside Out
Make sure you brush up on the latest trends and news in the travel industry. Be prepared to discuss how these trends can impact your clients and their PR strategies. Showing that you're not just knowledgeable but also passionate about travel will set you apart.
✨Showcase Your Media Connections
Since this role requires a strong UK travel media network, be ready to talk about your existing contacts and how you've leveraged them in past campaigns. Bring examples of successful media relations activities you've led, and be specific about the coverage you've secured.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would approach developing strategic PR programmes for diverse travel clients. Think about how you can tailor your strategies to different sectors within travel, like luxury versus mainstream markets, and be ready to share your ideas.
✨Be Ready to Roll Up Your Sleeves
This role isn't just about strategy; it's also about execution. Be prepared to share examples of when you've been hands-on in pitching stories or managing fast-moving news cycles. Highlight your ability to balance high-level strategy with day-to-day tasks.
