Business Development Manager - wellbeing / culture change in London
Business Development Manager - wellbeing / culture change

Business Development Manager - wellbeing / culture change in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
Kindred | Marketing Recruitment Specialists

At a Glance

  • Tasks: Drive new client acquisition and build long-term partnerships in wellbeing and culture change.
  • Company: A purpose-led business transforming employee engagement and performance.
  • Benefits: Competitive salary, uncapped bonuses, and a meaningful work environment.
  • Why this job: Make a real impact by helping organisations create healthier, engaged cultures.
  • Qualifications: Proven solution sales experience in wellbeing or HR services.
  • Other info: Join a growing team with strong values and excellent career opportunities.

The predicted salary is between 36000 - 60000 ÂŁ per year.

My client is a specialist provider of culture change and employee wellbeing solutions, partnering with organisations to transform engagement, performance and workforce connection. With demand for strategic people solutions continuing to grow, they are expanding their commercial team and seeking a high‐calibre Business Development Manager to drive new client acquisition and build long‐term, high‐value partnerships. This is a consultative, solution‐led sales role — not transactional selling.

The Role

You will take full ownership of the new business cycle, from targeted prospecting through to close and ongoing account development. Selling into HR, People, Wellbeing, Health & safety and Culture leaders, you will lead insight‐driven conversations around organisational performance, engagement and behavioural change. Working closely with marketing, you will convert qualified inbound leads while proactively building pipeline through intelligent outbound activity. You will be comfortable navigating multi‐stakeholder environments, shaping proposals and articulating measurable commercial value. Once clients are secured, you will nurture and grow those relationships, positioning my client as a trusted partner in long‐term culture transformation.

What We're Looking For

We are seeking candidates who can demonstrate substantial, relevant solution sales experience within a comparable environment — such as wellbeing, culture change, HR services, EAP, L&D or consultancy‐led offerings. You will:

  • Have a strong track record of winning and growing new business in a target‐driven environment
  • Be confident leading consultative, value‐led sales conversations with senior stakeholders
  • Understand longer, multi‐touch sales cycles and complex buying processes
  • Be commercially astute and able to clearly position ROI and strategic impact
  • Bring resilience, credibility and genuine interest in organisational transformation
  • Experience using LinkedIn for prospecting and CRM systems (e.g. Salesforce) is expected.

Why Join?

This is an opportunity to join a growing, purpose‐led business operating in a sector with real momentum with a fantastic set of values. You will benefit from a competitive base salary and uncapped bonus structure that rewards both new business wins and account growth. If you are an ambitious solutions seller who wants to work in a meaningful space — helping organisations create healthier, more engaged cultures — we would love to hear from you.

Business Development Manager - wellbeing / culture change in London employer: Kindred | Marketing Recruitment Specialists

Join a dynamic and purpose-driven company that is at the forefront of culture change and employee wellbeing solutions. With a strong emphasis on employee growth, you will have access to a competitive salary and an uncapped bonus structure, all while working in a supportive environment that values meaningful contributions to organisational transformation. This role offers the unique opportunity to engage with senior stakeholders and make a tangible impact on workplace culture, making it an excellent choice for ambitious professionals seeking rewarding employment.
Kindred | Marketing Recruitment Specialists

Contact Detail:

Kindred | Marketing Recruitment Specialists Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Manager - wellbeing / culture change in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the wellbeing and culture change space. Attend industry events, join relevant LinkedIn groups, and don’t be shy about reaching out to potential clients or partners. Remember, it’s all about building those relationships!

✨Tip Number 2

Showcase your expertise! Create content that highlights your knowledge in culture change and employee wellbeing. Whether it’s writing articles, sharing insights on LinkedIn, or even hosting webinars, let people see you as a thought leader in the field. This will make you more attractive to potential employers.

✨Tip Number 3

Prepare for those interviews! Research the company and understand their approach to culture change and wellbeing. Be ready to discuss how your experience aligns with their goals and how you can add value. Tailor your pitch to show you’re the perfect fit for their team.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, applying directly shows your enthusiasm and commitment to joining our mission in transforming workplace cultures.

We think you need these skills to ace Business Development Manager - wellbeing / culture change in London

Solution Sales Experience
Consultative Selling
Stakeholder Engagement
Organisational Performance Insight
Behavioural Change Understanding
Target-Driven Sales
Commercial Acumen
ROI Positioning
Relationship Management
Prospecting Skills
CRM Systems Proficiency
LinkedIn Utilisation
Resilience
Credibility
Interest in Organisational Transformation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in solution sales, especially in wellbeing and culture change, and don’t forget to showcase your track record of winning new business!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about organisational transformation and how your skills align with our mission. Be genuine and let your personality come through!

Showcase Your Consultative Skills: In your application, emphasise your ability to lead consultative conversations. We want to see examples of how you've navigated complex sales cycles and built long-term relationships with clients. This is key for us!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!

How to prepare for a job interview at Kindred | Marketing Recruitment Specialists

✨Know Your Stuff

Before the interview, dive deep into the company's culture change and employee wellbeing solutions. Understand their approach and be ready to discuss how your experience aligns with their mission. This shows genuine interest and helps you connect your skills to their needs.

✨Master the Consultative Approach

Since this role is all about consultative selling, prepare to demonstrate your ability to lead value-driven conversations. Think of examples from your past where you've successfully navigated complex sales cycles and built relationships with senior stakeholders. Be ready to articulate how you can add measurable value.

✨Showcase Your Resilience

In a target-driven environment, resilience is key. Share stories that highlight your persistence in overcoming challenges and achieving goals. This will reassure them that you can handle the ups and downs of business development while maintaining a positive attitude.

✨Leverage LinkedIn and CRM Experience

Familiarity with LinkedIn for prospecting and CRM systems like Salesforce is crucial. Be prepared to discuss how you've used these tools effectively in your previous roles. Highlight any specific strategies you've employed to build and nurture client relationships through these platforms.

Business Development Manager - wellbeing / culture change in London
Kindred | Marketing Recruitment Specialists
Location: London

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