Digital Marketing Specialist

Location: Croydon, South London – ONSITE MONDAY TO FRIDAY (Hybrid working after 6 months)

Salary: Base salary of £30,000 plus circa £20,000 in performance bonus

Are you a data-driven digital marketer ready to take ownership of an entire marketing function? My client, a well-established and respected provider of health and safety training, is looking for their first in-house Digital Marketing Specialist. This is an exciting opportunity to join a business that wants to bring digital marketing in-house, offering someone the opportunity to take the lead in shaping, executing and growing its online presence.

If you thrive in hands-on environments where you can make a measurable impact from day one—this could be your perfect next step.

About the Company: My client is a trusted name in the health and safety training sector, delivering accredited courses as well as other services across the UK. Known for their quality of instruction and strong industry relationships, they’re now ready to scale their reach through smarter digital marketing and a stronger online presence. You’ll be joining a supportive and forward-thinking family-run company who are genuinely passionate about what they do—and they’re looking for someone who shares that same enthusiasm, but through a marketing lens.

The Role: As the Digital Marketing Specialist, you’ll take full ownership of planning, implementing and optimising digital campaigns designed to drive qualified leads and support business growth. You’ll be responsible for developing data-led marketing strategies across paid channels, organic search and social media—translating analytics into real business results. This role is ideal for someone confident working autonomously, with the ability to blend strategic thinking and hands-on execution. You’ll have the freedom to test, learn and build a high-performing digital marketing engine from the ground up.

Key Responsibilities:

• PPC Management: Create, manage and optimise lead generation campaigns across Google Ads, Bing Ads and LinkedIn Ads. Continuously refine targeting, bidding and creative to maximise ROI.
• SEO & Content Optimisation: Use tools such as SEMrush, Ahrefs, or equivalent to drive organic visibility, optimise on-page content and identify new keyword opportunities.
• Website Management: Oversee updates and improvements to the company’s WordPress website—ensuring it’s optimised for conversions, user experience and SEO best practice.
• Social Media Campaigns: Plan and execute engaging, brand-aligned content across platforms such as LinkedIn and Facebook to build brand awareness and support lead generation.
• Analytics & Reporting: Leverage Google Analytics and other tracking tools to monitor campaign performance, generate insights and report on KPIs to the leadership team.
• Marketing Strategy: Collaborate with senior management to shape the overall digital marketing strategy, set measurable objectives and identify opportunities for innovation and growth.

About You: You’ve already gained some experience as a digital marketer who loves the challenge of generating leads and optimising performance. You’re analytical by nature, comfortable managing budgets and want the opportunity to demonstrate your skill in digital marketing. You’re equally at home writing ad copy, managing a keyword strategy, or tweaking a landing page in WordPress. You don’t need to have worked in health and safety before—but you should have a curiosity for learning about new industries and an enthusiasm for helping a growing business reach its full potential online.

Essential Skills & Experience:

• Prior experience managing paid media campaigns (Google Ads, Bing Ads, LinkedIn Ads) focused on lead generation.
• Strong knowledge of SEO best practices and hands-on experience with tools such as SEMrush, Ahrefs, or similar.
• Confidence using Google Analytics, Google Tag Manager, and data visualisation tools to assess performance.
• Competent in WordPress website management (basic HTML/CSS knowledge a plus).
• Experience running and optimising social media campaigns for brand awareness and lead conversion.
• Excellent copywriting and communication skills with a keen eye for detail.
• Highly organised, self-motivated and comfortable working both independently and collaboratively.

What’s on Offer:

• The opportunity to build a digital marketing function from the ground up.
• A supportive and flexible working environment where your ideas will be heard and implemented.
• Direct input into strategy, budget allocation and creative direction.

Please note you must already have the right to work in the UK, my client is unable to offer sponsorship.