At a Glance
- Tasks: Lead digital marketing campaigns and optimise strategies for growth.
- Company: A respected health and safety training provider with a family-run culture.
- Benefits: Base salary of £30,000 plus performance bonuses, hybrid working after 6 months.
- Other info: Join a supportive team where your ideas will be valued and implemented.
- Why this job: Shape and grow the company's online presence from the ground up.
- Qualifications: Experience in digital marketing, PPC, SEO, and social media management.
The predicted salary is between 36000 - 60000 £ per year.
Location: Croydon, South London – ONSITE MONDAY TO FRIDAY (Hybrid working after 6 months)
Salary: Base salary of £30,000 plus circa £20,000 in performance bonus
Are you a data-driven digital marketer ready to take ownership of an entire marketing function? My client, a well-established and respected provider of health and safety training, is looking for their first in-house Digital Marketing Specialist. This is an exciting opportunity to join a business that wants to bring digital marketing in-house, offering someone the opportunity to take the lead in shaping, executing and growing its online presence.
If you thrive in hands-on environments where you can make a measurable impact from day one—this could be your perfect next step.
About the Company: My client is a trusted name in the health and safety training sector, delivering accredited courses as well as other services across the UK. Known for their quality of instruction and strong industry relationships, they’re now ready to scale their reach through smarter digital marketing and a stronger online presence. You’ll be joining a supportive and forward-thinking family-run company who are genuinely passionate about what they do—and they’re looking for someone who shares that same enthusiasm, but through a marketing lens.
The Role: As the Digital Marketing Specialist, you’ll take full ownership of planning, implementing and optimising digital campaigns designed to drive qualified leads and support business growth. You’ll be responsible for developing data-led marketing strategies across paid channels, organic search and social media—translating analytics into real business results. This role is ideal for someone confident working autonomously, with the ability to blend strategic thinking and hands-on execution. You’ll have the freedom to test, learn and build a high-performing digital marketing engine from the ground up.
Key Responsibilities:
- PPC Management: Create, manage and optimise lead generation campaigns across Google Ads, Bing Ads and LinkedIn Ads. Continuously refine targeting, bidding and creative to maximise ROI.
- SEO & Content Optimisation: Use tools such as SEMrush, Ahrefs, or equivalent to drive organic visibility, optimise on-page content and identify new keyword opportunities.
- Website Management: Oversee updates and improvements to the company’s WordPress website—ensuring it’s optimised for conversions, user experience and SEO best practice.
- Social Media Campaigns: Plan and execute engaging, brand-aligned content across platforms such as LinkedIn and Facebook to build brand awareness and support lead generation.
- Analytics & Reporting: Leverage Google Analytics and other tracking tools to monitor campaign performance, generate insights and report on KPIs to the leadership team.
- Marketing Strategy: Collaborate with senior management to shape the overall digital marketing strategy, set measurable objectives and identify opportunities for innovation and growth.
About You: You’ve already gained some experience as a digital marketer who loves the challenge of generating leads and optimising performance. You’re analytical by nature, comfortable managing budgets and want the opportunity to demonstrate your skill in digital marketing. You’re equally at home writing ad copy, managing a keyword strategy, or tweaking a landing page in WordPress. You don’t need to have worked in health and safety before—but you should have a curiosity for learning about new industries and an enthusiasm for helping a growing business reach its full potential online.
Essential Skills & Experience:
- Prior experience managing paid media campaigns (Google Ads, Bing Ads, LinkedIn Ads) focused on lead generation.
- Strong knowledge of SEO best practices and hands-on experience with tools such as SEMrush, Ahrefs, or similar.
- Confidence using Google Analytics, Google Tag Manager, and data visualisation tools to assess performance.
- Competent in WordPress website management (basic HTML/CSS knowledge a plus).
- Experience running and optimising social media campaigns for brand awareness and lead conversion.
- Excellent copywriting and communication skills with a keen eye for detail.
- Highly organised, self-motivated and comfortable working both independently and collaboratively.
What’s on Offer: The opportunity to build a digital marketing function from the ground up. A supportive and flexible working environment where your ideas will be heard and implemented. Direct input into strategy, budget allocation and creative direction.
Please note you must already have the right to work in the UK, my client is unable to offer sponsorship.
Digital Marketing Specialist in Croydon employer: Kindred | Marketing Recruitment Specialists
Join a family-run company in Croydon that is passionate about health and safety training, where you will have the unique opportunity to shape and lead the digital marketing function from the ground up. With a supportive work culture that values your ideas and offers flexibility after six months, you'll benefit from a competitive salary and performance bonuses while contributing to meaningful growth in a respected industry. This role not only allows for personal and professional development but also empowers you to make a measurable impact in a hands-on environment.
Contact Details:
Kindred | Marketing Recruitment Specialists Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Croydon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kindred | Marketing Recruitment Specialists and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kindred | Marketing Recruitment Specialists are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kindred | Marketing Recruitment Specialists on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kindred | Marketing Recruitment Specialists. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Croydon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kindred | Marketing Recruitment Specialists. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kindred | Marketing Recruitment Specialists:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kindred | Marketing Recruitment Specialists’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kindred | Marketing Recruitment Specialists
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kindred | Marketing Recruitment Specialists will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kindred | Marketing Recruitment Specialists, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
