Kindred Group

About Kindred Group

Kindred Group is a leading online gambling operator based in the UK, renowned for its commitment to providing a safe and responsible gaming environment. Established with the vision of creating a fair and transparent gaming experience, Kindred operates several well-known brands, including Unibet, 32Red, and Maria Casino.

The company prides itself on its innovative approach to technology and customer service, ensuring that players have access to a wide range of gaming options, from sports betting to casino games. With a strong focus on sustainability, Kindred Group actively promotes responsible gambling practices and invests in initiatives that support player welfare.

Kindred's mission is to provide an entertaining and secure platform for its users while maintaining the highest standards of integrity and compliance. The company is dedicated to leveraging data analytics and cutting-edge technology to enhance user experience and engagement.

With a global presence, Kindred Group serves millions of customers across various markets, adapting its offerings to meet local regulations and preferences. The company is also committed to corporate social responsibility, contributing to community projects and supporting charitable causes.

As a forward-thinking organization, Kindred Group continuously seeks to innovate and expand its product offerings, ensuring it remains at the forefront of the online gambling industry. The company’s vision is to lead the way in creating a sustainable and responsible gaming ecosystem that benefits all stakeholders.

• Established: 1997
• Headquarters: London, UK
• Core Brands: Unibet, 32Red, Maria Casino
• Employee Count: 1,000+