Marketing Data Coordinator

Marketing Data Coordinator

London Full-Time 42000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Monitor and validate marketing spend and performance data across multiple sources.
  • Company: Join Kindred Group plc, a leader in the gaming and entertainment industry.
  • Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
  • Why this job: Be the key player in ensuring high-quality data for impactful marketing decisions.
  • Qualifications: Experience in data operations or analytics; familiarity with marketing channels is essential.
  • Other info: Ideal for detail-oriented individuals with a passion for data and marketing.

The predicted salary is between 42000 - 84000 £ per year.

Join to apply for the Marketing Data Coordinator role at Kindred Group plc

Join to apply for the Marketing Data Coordinator role at Kindred Group plc

Direct message the job poster from Kindred Group plc

We are looking for a detailed-oriented and proactive Marketing Data Coordinator to join FDJ United\’s Marketing Analytics team. This new role will play a critical part in ensuring the accuracy, consistency and reconciliation of our Marketing and Media spend and performance data across multiple sources.

As a Marketing Data Coordinator, you will be responsible for monitoring and validating our marketing spend and performance data, ensuring alignment with our centrally-reported figures, and supporting the wider Marketing and Marketing Analytics teams in ensuring we have the high-quality and trusted data sources necessary to provide accurate reporting, analysis and modelling. You will work closely with internal teams across Marketing, Commercial Analysis, Data Engineering and Finance, and become the central figure in aligning this data.

This role is ideal for someone with a strong understanding of marketing and media, a good analytic acumen and eye for detail, and an interest in marketing attribution, marketing mix modelling and data governance.

Key responsibilities:

Marketing Spend reconciliation and Performance data quality

  • Reconcile our marketing spend and performance across different sources, and finance-reported costs
  • Identify and support the resolution of discrepancies between marketing platforms and internal systems
  • Maintain understanding and documentation of the data sources, reconciliation and resolution for marketing data

Data management and operational support

  • Proactively identify issues and gaps in data
  • Coordinate with internal data engineering teams and external partners to resolve data quality issues and feed disruptions

Reporting and stakeholder engagement

  • Work with our Reporting Analytics function to support development of accurate marketing spend and performance reporting
  • Support weekly, monthly and quarterly data refreshes across different modelling and reporting efforts
  • Collaborate with Marketing Analysts, Marketing stakeholders and SMEs, Data Engineering and our Finance teams to ensure that performance reports and models reflect the latest data.

Skills and Experience you will bring:

Essential skills

  • Experience in data operations or analytics role
  • Familiarity with marketing and media channels, and the methods and metrics used to understand marketing performance and attribution
  • Comfortable querying data using SQL, and using BI platforms to access data

Preferred Experience

  • Exposure to marketing analytics concepts like media-mix modelling, last-click attribution, campaign tracking and performance KPIs
  • Experience working with marketing stakeholders and data engineering teams
  • Well organised and able to manage across multiple data sources and projects
  • Strong communication to work with technical and non-technical stakeholders
  • A problem-solving nature and analytic curiosity

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing, Information Technology, and Finance

  • Industries

    Market Research, Gambling Facilities and Casinos, and Consumer Services

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Marketing Data Coordinator employer: Kindred Group plc

At Kindred Group plc, we pride ourselves on fostering a collaborative and innovative work environment where every employee is valued. As a Marketing Data Coordinator in London, you will benefit from a dynamic culture that encourages professional growth through continuous learning opportunities and cross-departmental collaboration. With a focus on data integrity and performance, you'll play a pivotal role in shaping our marketing strategies while enjoying the vibrant atmosphere of one of the world's leading online gambling companies.
K

Contact Detail:

Kindred Group plc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Data Coordinator

✨Tip Number 1

Familiarise yourself with the key metrics and methods used in marketing analytics, such as media-mix modelling and last-click attribution. This knowledge will help you engage more effectively with the team and demonstrate your understanding of the role's requirements.

✨Tip Number 2

Brush up on your SQL skills, as querying data is a crucial part of this role. Being comfortable with SQL will not only boost your confidence but also show your potential employer that you're ready to tackle the technical aspects of the job.

✨Tip Number 3

Network with professionals in the marketing analytics field, especially those who work with data engineering teams. Building these connections can provide valuable insights into the role and may even lead to referrals.

✨Tip Number 4

Prepare to discuss your problem-solving approach during interviews. Think of specific examples where you've identified and resolved data discrepancies or improved data quality, as this will highlight your analytical curiosity and attention to detail.

We think you need these skills to ace Marketing Data Coordinator

Data Operations Experience
Analytical Skills
Attention to Detail
SQL Proficiency
Familiarity with BI Platforms
Understanding of Marketing and Media Channels
Knowledge of Marketing Performance Metrics
Problem-Solving Skills
Communication Skills
Collaboration with Technical and Non-Technical Stakeholders
Data Management
Experience with Marketing Attribution Concepts
Organisational Skills
Ability to Manage Multiple Data Sources and Projects

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Data Coordinator. Familiarise yourself with key terms like marketing spend reconciliation, data quality, and performance reporting.

Tailor Your CV: Highlight your experience in data operations or analytics, especially any familiarity with marketing channels and metrics. Use specific examples that demonstrate your analytical skills and attention to detail.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with the job requirements. Mention your problem-solving nature and ability to work with both technical and non-technical stakeholders.

Showcase Relevant Skills: Make sure to mention your proficiency in SQL and any experience with BI platforms. If you have exposure to marketing analytics concepts, be sure to include that as well, as it will strengthen your application.

How to prepare for a job interview at Kindred Group plc

✨Show Your Analytical Skills

As a Marketing Data Coordinator, you'll need to demonstrate your analytical acumen. Be prepared to discuss specific examples of how you've used data to drive marketing decisions or resolve discrepancies in the past.

✨Familiarise Yourself with Marketing Metrics

Understanding key marketing metrics is crucial for this role. Brush up on concepts like media-mix modelling and last-click attribution, and be ready to explain how these metrics impact marketing performance.

✨Prepare for Technical Questions

Since the role involves querying data using SQL and working with BI platforms, expect technical questions. Practice writing basic SQL queries and be ready to discuss your experience with data management tools.

✨Highlight Your Communication Skills

You'll be collaborating with various teams, so showcasing your communication skills is essential. Prepare examples of how you've effectively communicated complex data insights to both technical and non-technical stakeholders.

Marketing Data Coordinator
Kindred Group plc
K
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