At a Glance
- Tasks: Engage with potential clients and support lead generation across Kinbrook Group.
- Company: Join a collaborative, growth-focused professional services group.
- Benefits: Flexible location, competitive salary, and opportunities for career development.
- Other info: Fast-paced environment with a focus on ethical, relationship-led growth.
- Why this job: Make meaningful connections and help clients achieve their goals.
- Qualifications: Experience in business development or client engagement preferred.
The predicted salary is between 30000 - 40000 £ per year.
The Business Development Executive – Lead Generation will play a key role in supporting growth across Kinbrook Group through ethical, relationship-led lead generation and business development support. Working as part of the Kinbrook Centre of Excellence (CoE) Business Development team, this individual will proactively identify and engage with prospective clients who are ideally suited to the services offered across the Kinbrook Group.
The role is focused on building meaningful first-touch relationships, understanding client needs, and connecting prospects with the most appropriate accountants, advisors, and specialists across the Group. This role supports Kinbrook’s Our Golden Thread approach, ensuring clients receive connected, outcomes-based support throughout their business and personal journeys. The successful candidate will help create opportunities that align with our values-driven, collaborative, and client-centric culture.
In addition to direct lead generation activity, the Business Development Executive will support the execution of lead generation efforts across the Group. This includes:
- Researching target markets
- Building prospect databases and target lists
- Supporting the preparation of business development proposals and campaign plans
- Producing pipeline and performance reporting
Please note: Location for this role is flexible across any Kinbrook business offices. This is an initial 12 months Fixed Term Contract.
Scope: This role operates across the full Kinbrook Group and supports all businesses with a focus on audit, accounting and tax services. The successful candidate will work closely with local leaders, team members, and service line specialists to support coordinated lead generation campaigns and client engagement initiatives.
Focus Areas:
- Ethical lead generation and campaign support across Kinbrook Group businesses
- Outbound engagement with prospective clients through phone, email, and digital channels
- Building trusted first-touch relationships with prospective clients
- Researching target markets and building lead generation target lists
- Supporting the development of business development proposals and growth initiatives
- Pipeline reporting, lead tracking, and performance analysis
- Supporting outcomes-based client journeys and referral pathways
- CRM management, lead tracking, and campaign administration
- Supporting group-wide growth initiatives and strategic business development campaigns
Key Accountabilities & Measures:
- Support the execution of lead generation plans, proposals, and campaign recommendations for Group businesses (Measure: Quality and implementation of proposals; contribution to campaign outcomes)
- Research target sectors, businesses, and decision-makers to build and maintain lead generation target lists (Measure: Number, quality, and conversion potential of target prospects identified)
- Produce regular pipeline, campaign, and business development performance reports for leaders and Group stakeholders (Measure: Accuracy, timeliness, and usefulness of reporting outputs)
- Analyse lead generation activity and provide recommendations to improve campaign effectiveness and conversion rates (Measure: Improvements in campaign performance and lead-to-opportunity conversion)
Skills and Experience required:
- Previous experience in a business development, lead generation, client engagement, or sales support role preferred
- Strong verbal and written communication skills with a professional and confident telephone manner
- Comfortable engaging with senior business owners and professional clients
- Highly organised with strong attention to detail and CRM discipline
- Collaborative mindset with the ability to work across multiple teams and locations
- Commercially aware with an interest in professional services and client advisory businesses
- Positive, proactive, and relationship-focused approach
Kinbrook Group is a collaborative, growth-focused professional services group committed to delivering outcomes-based support to clients through connected advisory relationships. This role sits within the Kinbrook Group CoE Business Development team and supports a modern, ethical approach to business development, prioritising long-term relationships, collaboration, and identifying where our businesses can genuinely help clients achieve better outcomes. The successful candidate will operate in a fast-paced and collaborative environment, supporting multiple businesses across the UK while contributing to the continued growth and integration of the Kinbrook Group.
Business Development Executive – Lead Generation employer: Kinbrook Group
Kinbrook Group is an exceptional employer that fosters a collaborative and client-centric culture, making it an ideal place for a Business Development Executive – Lead Generation. With flexible working locations across the UK, employees benefit from a supportive environment that prioritises ethical lead generation and meaningful relationships, alongside ample opportunities for professional growth and development. The company’s commitment to outcomes-based support ensures that team members are empowered to make a real impact in their roles while contributing to the overall success of the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive – Lead Generation
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Executive – Lead Generation at Kinbrook Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Kinbrook Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Executive – Lead Generation. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Executive – Lead Generation
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Kinbrook Group:When writing your cover letter, make sure to tailor your message specifically for Kinbrook Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Kinbrook Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Kinbrook Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Kinbrook Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Kinbrook Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
