At a Glance
- Tasks: Lead innovative go-to-market strategies and turn ideas into impactful market opportunities.
- Company: Join Kinaxis, a global leader in supply chain technology with a vibrant culture.
- Benefits: Enjoy flexible work options, wellness programs, and career development opportunities.
- Other info: Remote position available across the UK & Europe with excellent growth potential.
- Why this job: Make a real impact on global supply chains while working with top brands.
- Qualifications: 10+ years in product marketing or related fields with strong leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
About Kinaxis
Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you! In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global offices and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today. Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.
Location
This is a remote position. You can work from home and be located anywhere in UK & Europe region.
About the role
The Innovation GTM Principal plays a critical strategic role in turning Kinaxis' most important innovations into market opportunities. This role will lead go-to-market strategy for high-priority initiatives that span products, portfolios, and traditional organizational boundaries, while building the models and discipline to bring innovation to market faster, at greater scale, and with greater impact. Working at the intersection of Product, Engineering, Marketing, Sales, and Strategy, the Innovation GTM Principal will define how emerging capabilities translate into compelling customer value, differentiated market positions, and scalable commercial motions. This person will bring structure to ambiguity, connecting early innovation with customer validation, market readiness, and repeatable growth.
What you will do
- Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale.
- Increase the speed and scale of launches, creating repeatable launch models, decision gates, and operating rhythms that enable Kinaxis to bring more innovation to market faster without sacrificing readiness or impact.
- Turn emerging innovation into compelling market propositions, defining the customer problem, target audience, differentiated value, positioning, use cases, and path to market.
- Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth.
- Create high-impact market moments, developing integrated launch strategies that bring together customer proof, thought leadership, events, analysts, partners, PR, and demand generation around a cohesive story.
- Orchestrate complex, cross-functional launches, aligning Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders around clear milestones, dependencies, decisions, and accountability.
- Shape new GTM motions, determining how innovations should be packaged, introduced, sold, and expanded when existing product or portfolio motions are not sufficient.
- Accelerate market learning and iteration, using early customers, field feedback, market signals, and launch performance to quickly refine propositions, GTM strategies, and investment priorities.
What we are looking for
- 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology.
- Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders.
- Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models.
- Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity.
- Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments.
- Strong executive communication, influence, and cross-functional leadership skills.
- Ability to balance strategic thinking with hands‑on execution and move initiatives from concept through market activation.
- Experience bringing emerging technologies, new platforms, solutions, or business models to market.
- Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries.
- Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions.
- Experience developing and managing launch readiness frameworks, decision gates, and complex cross-functional launch plans.
- Experience building scalable launch practices that improve organizational speed, consistency, and market impact.
- Experience working closely with Product and Engineering teams during early stages of product or solution development.
- Experience creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.
- Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable.
Seniority Level: Senior
Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee:
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well‐being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com. Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications. Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
Principal, Innovations- GTM Strategy & Product Marketing employer: Kinaxis Inc.
At Kinaxis, we pride ourselves on being an exceptional employer, offering a dynamic remote work environment that fosters collaboration and innovation. Our culture is built on teamwork and continuous learning, providing employees with ample opportunities for professional growth and development. With a focus on employee well-being and a commitment to driving impactful solutions for our clients, working at Kinaxis means being part of a forward-thinking company that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Principal, Innovations- GTM Strategy & Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kinaxis Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kinaxis Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kinaxis Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kinaxis Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal, Innovations- GTM Strategy & Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kinaxis Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kinaxis Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kinaxis Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kinaxis Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kinaxis Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kinaxis Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
