At a Glance
- Tasks: Lead marketing strategy and oversee a dynamic team to drive brand growth.
- Company: Exciting retail brand with a focus on innovation and customer engagement.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the brand's future.
- Other info: Join a diverse team and enjoy a collaborative work environment in Romford.
- Why this job: Make a real impact in a growing brand and lead high-profile marketing campaigns.
- Qualifications: Senior marketing experience in retail, with strong leadership and budget management skills.
The predicted salary is between 51750 - 63250 £ per year.
We’re partnering with a growing retail brand that’s looking for an experienced Head of Marketing to lead its marketing function and support the next stage of its growth.
This is a broad, commercially focused leadership role with responsibility for the overall marketing strategy across brand, digital, performance and customer marketing.
You’ll lead a team of seven direct reports and work closely with senior leadership to shape campaigns that strengthen the brand, engage customers and deliver measurable commercial results.
The Role
You’ll take ownership of the marketing strategy and annual calendar, overseeing activity across paid media, social media, brand, CRM, loyalty, influencers and PR.
Key responsibilities will include
- Developing and delivering a joined-up marketing strategy aligned with the company’s commercial objectives.
- Leading, supporting and developing a multidisciplinary marketing team of seven direct reports.
- Overseeing integrated campaigns, product launches, brand activations, events and experiential marketing.
- Managing the marketing budget, setting clear KPIs and using performance insight to improve return on investment.
- Working closely with senior leaders and internal teams to deliver a consistent customer experience across digital and retail channels.
About You
To be considered, you’ll need
- Senior marketing leadership experience gained within a retail business. Fashion retail experience would be particularly advantageous.
- Broad knowledge across brand, digital and performance marketing, with experience managing multichannel campaigns.
- A strong track record of leading and developing an in-house marketing team.
- Commercial confidence, including experience managing substantial budgets, performance targets and agency relationships.
- Excellent stakeholder management skills and the ability to balance long-term brand building with immediate trading priorities.
Why Apply?
This is an opportunity to take ownership of the marketing direction for an established and growing retail brand, leading a talented in-house team across paid media, social, CRM, PR and influencer marketing.
You’ll work directly with senior leadership, have genuine influence over the company’s future growth and deliver high-profile campaigns, partnerships and brand activations across digital and physical retail.
Location
The position is based in Romford, with an expectation of spending three to four days a week in the office.
The location is commutable from areas including Brentwood, Hornchurch, Upminster, Dagenham, Ilford, Chigwell, Loughton, Epping, Chelmsford and surrounding parts of Essex and East London.
We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.
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Head of Marketing in Romford employer: Kin Collective Recruitment
Ely Foodbank is an exceptional employer, dedicated to making a meaningful impact in the community of East Cambridgeshire and Fenland. With a strong focus on collaboration and support, employees enjoy a nurturing work culture that values compassion and community engagement, alongside opportunities for personal and professional growth. This role offers the unique advantage of being primarily home-based while actively contributing to vital community services, ensuring that your efforts directly benefit those in need.
Contact Details:
Kin Collective Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Romford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kin Collective Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kin Collective Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kin Collective Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kin Collective Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Romford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kin Collective Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kin Collective Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kin Collective Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kin Collective Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kin Collective Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kin Collective Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
