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- Tasks: Lead digital marketing strategy and enhance online visibility for a B2B business.
- Company: Established B2B company focused on driving digital engagement and demand.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a diverse team committed to equality and inclusion.
- Why this job: Shape digital strategy and make a real impact on the company's success.
- Qualifications: Experience in B2B digital marketing and strong SEO knowledge required.
The predicted salary is between 36000 - 60000 £ per year.
A well established B2B business we have partnered with is looking for a Digital Marketing Manager to take ownership of its digital marketing function and drive online visibility, engagement and demand. This role will lead digital strategy across website performance, organic search, social channels and wider digital platforms, ensuring a strong customer journey that supports sales across multiple routes to market.
Working closely with sales, product and brand teams, you’ll play a key role in ensuring digital activity supports commercial objectives and strengthens the brand’s online presence.
The Role
- Develop and deliver the company’s digital marketing plan aligned with commercial objectives
- Own website performance, organic traffic growth and digital customer journeys
- Lead SEO strategy and search visibility across key digital platforms
- Monitor and analyse digital performance to identify opportunities for growth and optimisation
- Work closely with product and sales teams to support product launches and digital demand generation
- Manage external agencies, developers and digital suppliers where required
What we’re looking for
- Experience delivering digital marketing activity within a B2B product environment
- Experience working with a product at some point in your marketing career
- Ideally you will have line management experience of at least one person
- Strong understanding of SEO, digital customer journeys and online engagement
- Experience managing websites and digital platforms (WordPress experience beneficial)
- Confident using analytics and digital performance tools to inform decision making
- A proactive, data led approach to improving digital performance
Why apply?
This is a great opportunity to take ownership of digital marketing within an established B2B business. The role offers the chance to shape digital strategy, drive organic growth and play a key role in supporting the company’s commercial objectives.
Location
This role follows a hybrid working pattern, with 4 days per week in the Cambridgeshire office and 1 day working from home. You’ll need to be able to drive to the office, making the role commutable from Cambridge and surrounding areas including Ely, Newmarket, Royston, Haverhill, St Neots, Huntingdon, Saffron Walden and parts of Cambridgeshire, Hertfordshire and Essex.
Please include your current or preferred location, salary expectations, and notice period when applying. CVs in Microsoft Word format are preferred (avoid textboxes or images to ensure accurate matching). We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.
Digital Marketing Manager employer: Kin Collective Recruitment
Contact Detail:
Kin Collective Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in B2B. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO and online engagement, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you can drive organic growth and improve customer journeys, as these are key areas for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your B2B experience and any specific achievements in digital marketing that align with the job description.
Showcase Your Digital Savvy: Since this role is all about digital strategy, don’t forget to mention your expertise in SEO, website management, and analytics tools. We want to see how you’ve driven online visibility and engagement in your previous roles.
Be Clear About Your Location and Salary: When applying, include your current or preferred location, salary expectations, and notice period. This helps us understand your situation better and speeds up the process!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Kin Collective Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO and customer journeys. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Since the role requires a data-led approach, be prepared to talk about the analytics tools you’ve used. Bring examples of how you’ve monitored and analysed digital performance to identify growth opportunities. This will demonstrate your ability to make informed decisions based on data.
✨Understand the B2B Landscape
Familiarise yourself with the B2B environment and the specific challenges it presents. Be ready to discuss how your previous experiences align with the needs of a B2B product and how you can drive online visibility and engagement in this context.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current digital strategy and how they measure success. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.