Social Media Manager

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

As the Social Media Manager in the Consumer Engagement team in the UK you will be responsible for connecting two of the most well-known brands in the UK with a younger audience across all social platforms, with a focus on TikTok. We launched Andrex on TikTok this year and seen some great results. Kleenex is just getting started and you will be responsible for launching their strategy. We want you to take ownership of how our brands connect with consumers on social, bringing Andrex & Kleenex to new audiences in unexpected, entertaining and useful ways. This role will have responsibility for working with an external social agency to ideate and produce all in-year content, pushing for creative excellence, measuring success, learning and optimising as you go. Our ambition is to transform how our brands communicate and we need a passionate social manager to drive this within our business.

You will also lead the delivery of the TikTok Shop marketing strategy which includes selecting the right creators to work with and managing the affiliate programme, liaising with the commercial team and our fulfilment partner to ensure we are delivering lower CPA’s. Collaboration is important in this role as you will need to partner with agencies and teams within Kimberly-Clark to reach our goals and make sure the work you are doing is shared internally. You will have the freedom and autonomy to be able to work in the way you want to and have ownership of a key strategic focus for our brands. This role will report into a senior brand manager who will lead the strategic direction of social, social commerce and communication innovation for our UK brands.

We have flexible working but face-to-face meetings are part of our team culture and we usually spend one day a week together in our office in Surrey (in proximity to public transport).

Key Responsibilities Include

• Organic Social

Working alongside our agency partners you will be responsible for:

• Day to day management of organic content delivery across TikTok and Instagram for Andrex and Kleenex.
• Delivering engaging content (Including creator/influencer) that exceeds platform benchmarks and builds brand love for the brands.
• Collaborate with Brand Managers to ensure consistency of messaging across paid media plans and all content aligns to the brand platforms.
• Collaborating with the consumer services teams to ensure best in class community management.
• Ownership of measurement and reporting to capture learnings and optimise the plans to exceed our targets.

TikTok Shop

• Execution of our TTS roadmap
• Management of the TikTok Shop affiliates programme and nurturing a community of affiliates.
• Collaborate with the commercial and ecomm teams to manage TTS including suggesting new product listings or bundles, briefing ecomm imagery, overseeing the shop management agency to ensure a smooth running of the shop.
• Creating a measurement framework to ensure we are focusing on the right results and regular reporting back to internal stakeholders.

Insights

• Keeping up to date with new developments on the platforms.
• Championing the voice of a more digitally native consumer in wider business plans.
• Building relationships with the platforms representatives so Andrex and Kleenex are at the forefront of any innovations.
• Gathering consumer insights from the platforms to inform the wider marketing plans.

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

To succeed in this role, you will need the following qualifications:

• Working knowledge of major social media platforms (Instagram, TikTok, Facebook)/ digital marketing role working on well-known brands.
• Understands what content appeals to a younger audience.
• Analytical mindset to evaluate engagement rates and content performance.
• Ability to work collaboratively with other teams to get to reach your objectives.
• Proactive, can-do attitude that has a desire to learn and grow.
• Enthusiastic and creative with a wide range of ideas.
• Great communication skills, proficient English speaker.

Total Benefits

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website.

And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.