At a Glance
- Tasks: Own our email channel, crafting personalised journeys and engaging campaigns.
- Company: Join a dynamic team in the fashion and luxury sector.
- Benefits: Gain hands-on experience with a focus on growth and creativity.
- Other info: Collaborate closely with founders in a fast-paced, creative environment.
- Why this job: Shape communication strategies and make a real impact on customer engagement.
- Qualifications: 3-4 years in CRM or email marketing, strong Klaviyo skills required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a CRM Manager to take ownership of our email channel, from pre-purchase flows through to retention and advocacy. You’ll play a key role in shaping how we communicate with our community, building thoughtful, well-timed journeys that feel personal and considered. From automated flows to campaigns and newsletters, you’ll help bring consistency and clarity to the way we show up across the customer lifecycle.
While you will be the main person dedicated to CRM, you’ll work closely with the founders and wider team across marketing, creative and product. This is a hands-on role with real ownership, but also collaboration and support as we continue to build the function together. We’re looking for someone who enjoys both the strategic and executional side of CRM, from planning the calendar to building and optimising flows, and who is excited to grow within a small, fast-moving team.
Strategy and Channel Ownership- Define and own the CRM strategy across the full funnel, from first email capture through to long-term retention and advocacy.
- Build and evolve segmentation across lifecycle stage, purchase behaviour, geography and key categories such as bridal, fine jewellery and gifting.
- Develop a personalisation and automation roadmap to ensure communications feel relevant, thoughtful and well-timed.
- Contribute to list growth by identifying acquisition opportunities across the website and wider brand touchpoints.
- Build, own and continuously optimise core lifecycle flows including welcome, browse and cart abandonment, post-purchase, win-back and VIP.
- Manage the Klaviyo ecosystem (flows, segments, lists, templates and triggers) with a focus on clarity and performance.
- Leverage Shopify data to personalise messaging and identify opportunities to improve conversion and retention.
- Monitor list health, deliverability and compliance.
- Plan and execute email campaigns end-to-end, from concept and copywriting through to build and send.
- Write newsletters and editorial emails that feel considered and engaging, beyond purely promotional messaging.
- Own the CRM calendar and align send cadence with the wider brand and trading calendar.
- Lead CRM for key moments including collection launches, Valentine’s Day, Mother’s Day, Black Friday and bridal season.
- Collaborate on creative assets where needed to ensure consistency with the brand.
- Track and analyse CRM performance (open rates, click rates, revenue, repeat purchase, unsubscribe trends).
- Run ongoing testing across subject lines, timing, content and segmentation.
- Share clear, actionable insights with the founders and translate learnings into next steps.
- 3 to 4 years of experience in CRM or email marketing, ideally in DTC, fashion or luxury.
- Strong hands-on experience with Klaviyo (required).
- Comfortable working within a Shopify ecosystem and using data to inform decisions.
- Enjoy both thinking strategically and executing day-to-day.
- Confident working in a small team with direct exposure to founders.
- Interested in design-led brands, fine jewellery or the luxury space.
- Fluent in French.
Email & CRM Manager in Maidstone employer: Kimai
Join a dynamic and innovative team as an Email & CRM Manager, where you'll have the opportunity to shape our customer communication strategy in a collaborative environment. We pride ourselves on fostering a supportive work culture that encourages personal growth and creativity, offering you the chance to take real ownership of your role while working closely with passionate founders and a small, agile team. Located in a vibrant area, we provide a unique blend of strategic and hands-on experience, making this an ideal place for those looking to make a meaningful impact in the luxury fashion sector.
StudySmarter Expert Advice🤫
We think this is how you could land Email & CRM Manager in Maidstone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. We love seeing real examples of what you can do, especially when it comes to email campaigns and automation.
✨Tip Number 3
Prepare for interviews by understanding our brand and values. We want to see how you can contribute to our community and enhance our customer journeys. Tailor your responses to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take that extra step to engage with us directly.
We think you need these skills to ace Email & CRM Manager in Maidstone
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let us see your enthusiasm for CRM and email marketing shine through. Share specific examples of how you've successfully managed campaigns or improved customer journeys in the past. We want to know what makes you tick!
Tailor Your Application:Make sure to customise your application to fit the role. Highlight your experience with Klaviyo and Shopify, and explain how you've used data to drive decisions. This shows us that you understand the importance of these tools in our CRM strategy.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills related to email campaigns and automation.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at StudySmarter.
How to prepare for a job interview at Kimai
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Klaviyo. Brush up on your knowledge of automated flows and segmentation techniques, as these will be key topics during the interview. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful email campaigns you've executed. Highlight your role in planning, writing, and optimising these campaigns. Discuss metrics like open rates and conversions to demonstrate your impact and understanding of what makes a campaign effective.
✨Emphasise Collaboration Skills
Since this role involves working closely with founders and various teams, be prepared to talk about your experience collaborating across departments. Share examples of how you’ve worked with creative or marketing teams to align on messaging and strategy.
✨Be Ready for Strategic Discussions
Expect questions about your approach to CRM strategy and personalisation. Think about how you would define a customer journey and what steps you’d take to enhance retention. Show that you can think both strategically and execute effectively, as this balance is crucial for the role.
