At a Glance
- Tasks: Own our email channel, crafting personal and engaging customer journeys.
- Company: Join a dynamic team in the fashion and luxury sector.
- Benefits: Competitive salary, creative environment, and growth opportunities.
- Other info: Collaborate closely with founders and enjoy a hands-on role.
- Why this job: Make a real impact on customer engagement and brand loyalty.
- Qualifications: 3-4 years in CRM or email marketing, Klaviyo experience required.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a CRM Manager to take ownership of our email channel, from pre-purchase flows through to retention and advocacy. You’ll play a key role in shaping how we communicate with our community, building thoughtful, well-timed journeys that feel personal and considered. From automated flows to campaigns and newsletters, you’ll help bring consistency and clarity to the way we show up across the customer lifecycle.
While you will be the main person dedicated to CRM, you’ll work closely with the founders and wider team across marketing, creative and product. This is a hands-on role with real ownership, but also collaboration and support as we continue to build the function together. We’re looking for someone who enjoys both the strategic and executional side of CRM, from planning the calendar to building and optimising flows, and who is excited to grow within a small, fast-moving team.
Strategy and Channel Ownership- Define and own the CRM strategy across the full funnel, from first email capture through to long-term retention and advocacy.
- Build and evolve segmentation across lifecycle stage, purchase behaviour, geography and key categories such as bridal, fine jewellery and gifting.
- Develop a personalisation and automation roadmap to ensure communications feel relevant, thoughtful and well-timed.
- Contribute to list growth by identifying acquisition opportunities across the website and wider brand touchpoints.
- Build, own and continuously optimise core lifecycle flows including welcome, browse and cart abandonment, post-purchase, win-back and VIP.
- Manage the Klaviyo ecosystem (flows, segments, lists, templates and triggers) with a focus on clarity and performance.
- Leverage Shopify data to personalise messaging and identify opportunities to improve conversion and retention.
- Monitor list health, deliverability and compliance.
- Plan and execute email campaigns end-to-end, from concept and copywriting through to build and send.
- Write newsletters and editorial emails that feel considered and engaging, beyond purely promotional messaging.
- Own the CRM calendar and align send cadence with the wider brand and trading calendar.
- Lead CRM for key moments including collection launches, Valentine’s Day, Mother’s Day, Black Friday and bridal season.
- Collaborate on creative assets where needed to ensure consistency with the brand.
- Track and analyse CRM performance (open rates, click rates, revenue, repeat purchase, unsubscribe trends).
- Run ongoing testing across subject lines, timing, content and segmentation.
- Share clear, actionable insights with the founders and translate learnings into next steps.
- 3 to 4 years of experience in CRM or email marketing, ideally in DTC, fashion or luxury.
- Strong hands-on experience with Klaviyo (required).
- Comfortable working within a Shopify ecosystem and using data to inform decisions.
- Enjoy both thinking strategically and executing day-to-day.
- Confident working in a small team with direct exposure to founders.
- Interested in design-led brands, fine jewellery or the luxury space.
- Fluent in French.
Email & CRM Manager in London employer: Kimai
Join a dynamic and innovative team as an Email & CRM Manager, where your contributions will directly shape our customer engagement strategies in the luxury fashion sector. We pride ourselves on fostering a collaborative work culture that values creativity and personal growth, offering you the opportunity to take ownership of impactful projects while working closely with founders and a passionate team. Located in a vibrant area, we provide a supportive environment that encourages professional development and celebrates the unique perspectives each team member brings.
StudySmarter Expert Advice🤫
We think this is how you could land Email & CRM Manager in London
✨Tip Number 1
Get to know the company inside out! Research their email strategies, campaigns, and overall brand voice. This will help you tailor your conversations and show that you're genuinely interested in how you can contribute.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an insider's edge!
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that showcase your CRM skills. Be ready to discuss how you've optimised flows or improved engagement rates—numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Email & CRM Manager in London
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let us see your enthusiasm for CRM and email marketing. Share specific examples of how you've successfully managed campaigns or improved customer journeys in the past. We want to know what excites you about this role!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience with Klaviyo and Shopify. We love seeing candidates who take the time to align their skills with our needs, so don’t hold back on showcasing your expertise in these areas.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, clarity is key when we’re looking at how you communicate!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of the StudySmarter team!
How to prepare for a job interview at Kimai
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Klaviyo. Brush up on how to build and optimise flows, as well as how to leverage Shopify data for personalisation. Being able to discuss specific examples of your past work will show that you’re ready to take ownership.
✨Showcase Your Strategic Thinking
Prepare to talk about how you’ve defined and executed CRM strategies in previous roles. Think about how you can contribute to the full customer lifecycle, from acquisition to retention. Bring ideas on segmentation and personalisation that could fit their brand.
✨Be Ready to Collaborate
Since this role involves working closely with founders and the wider team, be prepared to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve worked with creative teams or other departments to achieve common goals.
✨Analyse and Optimise
Demonstrate your analytical skills by discussing how you track and analyse CRM performance. Be ready to share insights from your previous campaigns and how you used those learnings to improve future strategies. This shows you’re not just about execution but also about continuous improvement.
