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- Tasks: Lead digital marketing strategies across multiple channels and drive brand growth.
- Company: Join a dynamic, young team at a fast-growing luxury brand.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Why this job: Make a real impact on brand strategy while working closely with founders.
- Qualifications: 4-7 years in digital marketing, preferably with luxury brands.
- Other info: Fast-paced environment with opportunities to innovate and grow.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a strategic and hands-on Digital Marketing Manager to lead our growth across performance, CRM, and website, working closely with our founder. This role will own our digital marketing engine end-to-end, from acquisition to retention, and play a key role in shaping how we launch and scale new collections.
As part of a young and agile team, this role goes beyond purely digital. You’ll also support wider brand marketing moments, from campaigns and events to in-store activations and PR initiatives, ensuring everything feels cohesive across channels.
What you’ll do
- Growth & Performance
- Own channel strategy across Meta, Google, TikTok and Pinterest, from testing to scaling
- Manage budgets, performance targets and ongoing optimisation
- Build and refine our full-funnel approach (awareness, consideration, retargeting, loyalty)
- Develop creative testing frameworks
- Work closely with founders and creative teams to brief and iterate on ad creative
- CRM & Retention
- Own our CRM strategy beyond the calendar, with a strong focus on retention and LTV
- Build segmentation logic across lifecycle stage, AOV, geography, bridal vs fine jewellery
- Identify opportunities for personalisation and smarter automation
- Website & Ecommerce
- Manage the website performance and optimisation roadmap
- Oversee merchandising, homepage strategy and PDP optimisation
- Own SEO strategy (on-page, technical basics, content opportunities)
- Lead CRO initiatives and testing priorities
- Launches & Campaigns
- Own 360 launch plans across email, paid, organic, PR and retail stores
- Build and manage the annual marketing calendar
- Own key trading moments (Valentine’s Day, Mother’s Day, Black Friday, bridal peaks, etc.)
- Run post-campaign analysis to feed learnings into future launches
- Data & Reporting
- Track performance across channels and campaigns
- Share clear monthly insights
- Use data to inform budget allocation, creative direction and growth strategy
Who you are
- 4–7+ years experience in digital marketing or growth (DTC or luxury a plus)
- Experience working with high price point products or luxury brands is a must.
- Strong performance marketing background
- Deep understanding of CRM and retention strategies
- Commercial mindset, comfortable working with numbers, budgets and targets
- Strategic thinker who is equally happy being hands-on day to day
- Excited to work closely with founders in a fast-growing brand
- Self-starter who can operate autonomously and execute at a high level without a large team
- Comfortable building structure from scratch and moving fast in an agile environment
Digital Marketing Manager in London employer: Kimai
Contact Detail:
Kimai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is your chance to demonstrate your hands-on experience and strategic thinking in a way that a CV just can't capture.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can own their digital marketing engine and contribute to their growth. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can own channel strategies and drive growth, so share specific examples of your past successes in digital marketing.
Be Hands-On: We’re looking for someone who’s not just a thinker but also a doer. In your application, mention any hands-on experience you have with performance marketing, CRM, or website optimisation. Show us that you can roll up your sleeves and get things done!
Data is Key: Don’t forget to emphasise your comfort with numbers and data. We love candidates who can track performance and use insights to inform strategies. Include any relevant metrics or results from your previous roles to back up your claims.
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Kimai
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing, especially around performance marketing and CRM. Be ready to discuss your past experiences with platforms like Meta, Google, TikTok, and Pinterest, and how you've successfully managed budgets and optimised campaigns.
✨Showcase Your Strategic Thinking
Prepare to demonstrate your ability to think strategically about growth and retention. Bring examples of how you've built full-funnel approaches in previous roles, and be ready to discuss how you would apply that knowledge to this new position.
✨Be Ready to Talk Numbers
Since this role involves a lot of data analysis, make sure you're comfortable discussing metrics and KPIs. Have specific examples of how you've used data to inform decisions in your past roles, particularly around budget allocation and campaign performance.
✨Demonstrate Your Hands-On Approach
This position requires someone who can get stuck in and execute plans. Be prepared to share instances where you've taken initiative and operated autonomously, especially in fast-paced environments. Highlight your experience in managing launches and campaigns across multiple channels.
