At a Glance
- Tasks: Own our email channel, crafting personalised journeys and optimising customer engagement.
- Company: Join a dynamic fashion brand focused on luxury and community connection.
- Benefits: Competitive salary, creative environment, and opportunities for growth within a small team.
- Other info: Exciting role with hands-on ownership and direct influence on brand strategy.
- Why this job: Make a real impact in CRM while collaborating closely with founders and the marketing team.
- Qualifications: 3-4 years in CRM or email marketing, strong Klaviyo skills, and a passion for luxury brands.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a CRM Manager to take ownership of our email channel, from pre‑purchase flows through to retention and advocacy. You’ll play a key role in shaping how we communicate with our community, building thoughtful, well‑timed journeys that feel personal and considered. From automated flows to campaigns and newsletters, you’ll help bring consistency and clarity to the way we show up across the customer lifecycle. While you will be the main person dedicated to CRM, you’ll work closely with the founders and wider team across marketing, creative and product. This is a hands‑on role with real ownership, but also collaboration and support as we continue to build the function together. We’re looking for someone who enjoys both the strategic and executional side of CRM, from planning the calendar to building and optimising flows, and who is excited to grow within a small, fast‑moving team.
Strategy and Channel Ownership
- Define and own the CRM strategy across the full funnel, from first email capture through to long‑term retention and advocacy.
- Build and evolve segmentation across lifecycle stage, purchase behaviour, geography and key categories such as bridal, fine jewellery and gifting.
- Develop a personalisation and automation roadmap to ensure communications feel relevant, thoughtful and well‑timed.
- Contribute to list growth by identifying acquisition opportunities across the website and wider brand touchpoints.
Flows and Automation
- Build, own and continuously optimise core lifecycle flows including welcome, browse and cart abandonment, post‑purchase, win‑back and VIP.
- Manage the Klaviyo ecosystem (flows, segments, lists, templates and triggers) with a focus on clarity and performance.
- Leverage Shopify data to personalise messaging and identify opportunities to improve conversion and retention.
- Monitor list health, deliverability and compliance.
Campaigns and Newsletters
- Plan and execute email campaigns end‑to‑end, from concept and copywriting through to build and send.
- Write newsletters and editorial emails that feel considered and engaging, beyond purely promotional messaging.
- Own the CRM calendar and align send cadence with the wider brand and trading calendar.
- Lead CRM for key moments including collection launches, Valentine’s Day, Mother’s Day, Black Friday and bridal season.
- Collaborate on creative assets where needed to ensure consistency with the brand.
Reporting and Optimisation
- Track and analyse CRM performance (open rates, click rates, revenue, repeat purchase, unsubscribe trends).
- Run ongoing testing across subject lines, timing, content and segmentation.
- Share clear, actionable insights with the founders and translate learnings into next steps.
Who You Are
- 3 to 4 years of experience in CRM or email marketing, ideally in DTC, fashion or luxury.
- Strong hands‑on experience with Klaviyo (required).
- Comfortable working within a Shopify ecosystem and using data to inform decisions.
- Enjoy both thinking strategically and executing day‑to‑day.
- Confident working in a small team with direct exposure to founders.
- Interested in design‑led brands, fine jewellery or the luxury space.
Nice to Have
- Fluent in French.
CRM & Ecommerce Coordinator in London employer: Kimai
Join a dynamic and innovative team as a CRM & Ecommerce Coordinator, where your contributions will directly shape our customer engagement strategies. We pride ourselves on fostering a collaborative work culture that values creativity and personal growth, offering you the opportunity to work closely with founders and gain hands-on experience in a fast-paced environment. With a focus on employee development and a commitment to meaningful work, this role is perfect for those looking to make a significant impact in the luxury fashion sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Ecommerce Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. We love seeing how you’ve tackled CRM challenges and made an impact in previous roles.
✨Tip Number 3
Be ready to chat about strategy! Brush up on your knowledge of CRM strategies and be prepared to discuss how you’d approach our email channel. We want to hear your ideas on personalisation and automation!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team.
We think you need these skills to ace CRM & Ecommerce Coordinator in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM & Ecommerce Coordinator. Highlight your experience with Klaviyo and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRM and how you can contribute to our team. Be sure to mention specific strategies or projects that excite you about this role at StudySmarter.
Showcase Your Data Skills:Since we love data-driven decisions, include examples of how you've used data to optimise email campaigns or improve customer retention. This will show us you're ready to dive into the numbers with us!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Kimai
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Klaviyo. Familiarise yourself with its features and how they can optimise customer journeys. Be ready to discuss specific examples of how you've used it to improve engagement or retention.
✨Showcase Your Strategic Thinking
Prepare to talk about your approach to building email campaigns and lifecycle flows. Think about how you would define a CRM strategy for the company and be ready to share ideas on personalisation and segmentation that could enhance their current efforts.
✨Bring Data to the Table
Since this role involves leveraging Shopify data, come prepared with insights from your past experiences. Discuss how you’ve used data to inform decisions and improve performance metrics like open rates and conversions.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams, so highlight your experience in collaborative environments. Share examples of how you’ve successfully partnered with marketing, creative, or product teams to achieve common goals.
