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For Companies At a Glance
- Tasks: Lead digital marketing strategies across multiple channels and drive brand growth.
- Company: Join a dynamic, young team at a fast-growing luxury brand.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Why this job: Make a real impact on brand strategy while working closely with founders.
- Qualifications: 4-7+ years in digital marketing, preferably with luxury or high-value products.
- Other info: Fast-paced environment with the chance to shape marketing initiatives from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a strategic and hands-on Digital Marketing Manager to lead our growth across performance, CRM, and website, working closely with our founder. This role will own our digital marketing engine end-to-end, from acquisition to retention, and play a key role in shaping how we launch and scale new collections. As part of a young and agile team, this role goes beyond purely digital. You’ll also support wider brand marketing moments, from campaigns and events to in-store activations and PR initiatives, ensuring everything feels cohesive across channels.
What you’ll do
- Growth & Performance
- Own channel strategy across Meta, Google, TikTok and Pinterest, from testing to scaling
- Manage budgets, performance targets and ongoing optimisation
- Build and refine our full-funnel approach (awareness, consideration, retargeting, loyalty)
- Develop creative testing frameworks
- Work closely with founders and creative teams to brief and iterate on ad creative
- CRM & Retention
- Own our CRM strategy beyond the calendar, with a strong focus on retention and LTV
- Build segmentation logic across lifecycle stage, AOV, geography, bridal vs fine jewellery
- Identify opportunities for personalisation and smarter automation
- Website & Ecommerce
- Manage the website performance and optimisation roadmap
- Oversee merchandising, homepage strategy and PDP optimisation
- Own SEO strategy (on-page, technical basics, content opportunities)
- Lead CRO initiatives and testing priorities
- Launches & Campaigns
- Own 360 launch plans across email, paid, organic, PR and retail stores
- Build and manage the annual marketing calendar
- Own key trading moments (Valentine’s Day, Mother’s Day, Black Friday, bridal peaks, etc.)
- Run post-campaign analysis to feed learnings into future launches
- Data & Reporting
- Track performance across channels and campaigns
- Share clear monthly insights
- Use data to inform budget allocation, creative direction and growth strategy
Who you are
- 4–7+ years experience in digital marketing or growth (DTC or luxury a plus)
- Experience working with high price point products or luxury brands is a must.
- Strong performance marketing background
- Deep understanding of CRM and retention strategies
- Commercial mindset, comfortable working with numbers, budgets and targets
- Strategic thinker who is equally happy being hands-on day to day
- Excited to work closely with founders in a fast-growing brand
- Self-starter who can operate autonomously and execute at a high level without a large team
- Comfortable building structure from scratch and moving fast in an agile environment
Digital Marketing Manager employer: Kimai
Contact Detail:
Kimai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing successes. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s current marketing strategies and campaigns. Bring fresh ideas to the table that align with their goals, showing you’re ready to hit the ground running!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can own channel strategies and manage budgets effectively, so share examples of your past experiences that demonstrate this.
Be Hands-On: We’re looking for someone who’s not just a thinker but also a doer. In your application, mention specific projects where you’ve taken the lead on digital marketing initiatives, especially in performance and CRM. Show us you can roll up your sleeves!
Data-Driven Insights: Don’t forget to showcase your analytical skills! Include details about how you’ve used data to inform decisions in previous roles. We love candidates who can track performance and derive insights to optimise strategies.
Cohesive Brand Vision: Since this role involves supporting wider brand marketing moments, it’s important to convey your understanding of cohesive branding. Share any experiences where you’ve worked across different channels to create a unified message or campaign.
How to prepare for a job interview at Kimai
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing, especially around performance marketing and CRM. Be ready to discuss specific campaigns you've worked on and how you optimised them for better results.
✨Showcase Your Analytical Skills
Since this role involves a lot of data tracking and reporting, come prepared with examples of how you've used data to inform your marketing strategies. Highlight any experience you have with budget management and performance targets.
✨Demonstrate Your Creative Side
This position requires a blend of strategic thinking and hands-on creativity. Bring along ideas for potential campaigns or creative testing frameworks that could work for the company. Show them you can think outside the box!
✨Be Ready to Discuss Collaboration
You'll be working closely with founders and creative teams, so be prepared to talk about your experience in collaborative environments. Share examples of how you've successfully partnered with others to launch campaigns or improve retention strategies.
