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- Tasks: Own our email channel, crafting personal and engaging customer journeys.
- Company: Join a dynamic fashion brand with a focus on luxury and design.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Exciting role in a fast-paced team with exposure to key brand moments.
- Why this job: Make a real impact in CRM while collaborating with founders and a passionate team.
- Qualifications: 3-4 years in CRM or email marketing, strong Klaviyo experience required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
We’re looking for a CRM Manager to take ownership of our email channel, from pre‑purchase flows through to retention and advocacy. You’ll play a key role in shaping how we communicate with our community, building thoughtful, well‑timed journeys that feel personal and considered. From automated flows to campaigns and newsletters, you’ll help bring consistency and clarity to the way we show up across the customer lifecycle. While you will be the main person dedicated to CRM, you’ll work closely with the founders and wider team across marketing, creative and product. This is a hands‑on role with real ownership, but also collaboration and support as we continue to build the function together. We’re looking for someone who enjoys both the strategic and executional side of CRM, from planning the calendar to building and optimising flows, and who is excited to grow within a small, fast‑moving team.
Strategy and Channel Ownership
- Define and own the CRM strategy across the full funnel, from first email capture through to long‑term retention and advocacy.
- Build and evolve segmentation across lifecycle stage, purchase behaviour, geography and key categories such as bridal, fine jewellery and gifting.
- Develop a personalisation and automation roadmap to ensure communications feel relevant, thoughtful and well‑timed.
- Contribute to list growth by identifying acquisition opportunities across the website and wider brand touchpoints.
Flows and Automation
- Build, own and continuously optimise core lifecycle flows including welcome, browse and cart abandonment, post‑purchase, win‑back and VIP.
- Manage the Klaviyo ecosystem (flows, segments, lists, templates and triggers) with a focus on clarity and performance.
- Leverage Shopify data to personalise messaging and identify opportunities to improve conversion and retention.
- Monitor list health, deliverability and compliance.
Campaigns and Newsletters
- Plan and execute email campaigns end‑to‑end, from concept and copywriting through to build and send.
- Write newsletters and editorial emails that feel considered and engaging, beyond purely promotional messaging.
- Own the CRM calendar and align send cadence with the wider brand and trading calendar.
- Lead CRM for key moments including collection launches, Valentine’s Day, Mother’s Day, Black Friday and bridal season.
- Collaborate on creative assets where needed to ensure consistency with the brand.
Reporting and Optimisation
- Track and analyse CRM performance (open rates, click rates, revenue, repeat purchase, unsubscribe trends).
- Run ongoing testing across subject lines, timing, content and segmentation.
- Share clear, actionable insights with the founders and translate learnings into next steps.
Who You Are
- 3 to 4 years of experience in CRM or email marketing, ideally in DTC, fashion or luxury.
- Strong hands‑on experience with Klaviyo (required).
- Comfortable working within a Shopify ecosystem and using data to inform decisions.
- Enjoy both thinking strategically and executing day‑to‑day.
- Confident working in a small team with direct exposure to founders.
- Interested in design‑led brands, fine jewellery or the luxury space.
Nice to Have
- Fluent in French.
CRM & Ecommerce Coordinator employer: Kimai
Contact Detail:
Kimai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Ecommerce Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM and email marketing expertise. We love seeing creativity and initiative, so don’t be shy about sharing your work when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching our brand and understanding our CRM strategy. We want to see that you’re genuinely interested in how we communicate with our community, so come armed with ideas and questions!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. We appreciate candidates who take the time to express their interest and keep the conversation going.
We think you need these skills to ace CRM & Ecommerce Coordinator
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let us see your enthusiasm for CRM and email marketing shine through! Share specific examples of how you've successfully managed campaigns or improved customer journeys in the past. We want to know what makes you tick!
Tailor Your Application: Make sure to customise your CV and cover letter to match the job description. Highlight your experience with Klaviyo and Shopify, and how you've used data to drive decisions. This shows us that you understand what we're looking for and that you're a great fit for our team.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so make sure your key achievements and skills stand out without any fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Kimai
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Klaviyo. Familiarise yourself with its features and how they can enhance customer journeys. Be ready to discuss specific examples of how you've used automation and personalisation in past roles.
✨Showcase Your Campaign Success
Prepare to share detailed insights from your previous email campaigns. Highlight metrics like open rates and conversion rates, and be ready to explain what worked, what didn’t, and how you optimised for better results. This will demonstrate your analytical skills and strategic thinking.
✨Understand the Brand and Its Audience
Research the company’s brand values and target audience. Think about how you can tailor CRM strategies to resonate with their community. Bring ideas on how to enhance customer engagement through thoughtful communication that aligns with their brand identity.
✨Be Ready for Collaboration
Since this role involves working closely with founders and other teams, prepare to discuss your experience in collaborative environments. Share examples of how you’ve successfully partnered with creative or marketing teams to achieve common goals, showcasing your teamwork skills.