At a Glance
- Tasks: Lead marketing campaigns, content creation, and manage events for a top IP firm.
- Company: Join Kilburn & Strode, a leading intellectual property firm with a collaborative culture.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team committed to diversity and inclusion.
- Why this job: Make a real impact in a dynamic role that shapes the firm's marketing strategy.
- Qualifications: Experience in professional services marketing and strong editorial skills required.
The predicted salary is between 50000 - 65000 £ per year.
Kilburn & Strode is one of Europe’s pre-eminent intellectual property firms. We act for UK, US and European clients at the forefront of their sectors on their most challenging, business‑critical IP matters – from EPO and Unified Patent Court proceedings to M&A due diligence, strategic portfolio management and high‑value prosecution. We have offices in the UK, Germany, the Netherlands and the US. We are a certified B Corporation that looks forward, not back. We have a clear five‑year strategy and an ambition to be the market leader in premium IP work by 2030. Our values – be curious, think commercially, act collaboratively, take ownership, make a positive impact – shape how we work and who we hire.
The Clients and Markets function aims to become the commercial engine of this firm’s growth. We are professionalising and integrating the function from the ground up. The function covers both BD and marketing, and the two sides work closely together to deliver a coherent experience for partners, clients and contacts.
This is the marketing execution engine of the Clients and Markets function. The Marketing Manager owns the firm’s campaigns, content and thought leadership programme, the events and conference calendar, and the directories and awards process. You hold the firm’s marcomms calendar – coordinating activity across practice groups, geographies and channels so the firm speaks with a consistent, joined‑up voice. You will report to the Digital Marketing and Operations Lead and work closely with the BD side of the function.
Responsibilities
- Campaigns and thought leadership: Own the firm’s thought leadership strategy and content calendar. Write, commission and edit content across formats. Plan and execute integrated campaigns aligned to the firm’s strategic priorities.
- Directories and awards: Own the directories programme across all three practice groups. Manage the annual calendar, deadlines, submission drafting and internal coordination. Identify and manage a targeted awards programme.
- Events and conferences: Own the firm’s events and conference calendar. Lead on K&S‑hosted events and ensure consistent pre‑ and post‑event marketing activity.
- Website: Lead the website project from a content and creative perspective. Once the site is live, own the content management and ongoing optimisation.
- Team and operations: Contribute to the team’s reporting framework. Manage relevant supplier relationships and budgets.
What we need
- Solid marketing experience within a professional services environment.
- Strong editorial instinct and writing ability.
- Proven project management experience in a professional services environment.
- Campaign planning and execution skills.
- Comfortable working with data and digital channels.
- Good at working with senior professionals.
- Experience managing or contributing to a website build or content migration project.
- Familiarity with the US professional services market.
- Experience managing a legal directories programme.
- Experience with awards submissions and trade press relationships.
Personal attributes
- Organised and delivery‑focused.
- Editorial judgement.
- Collaborative and easy to work with.
- Commercial.
- Positive and resilient.
- Curious and proactive.
Kilburn & Strode is committed to diversity and inclusion. We welcome applications from all suitably qualified candidates regardless of race, gender, disability, religion or belief, sexual orientation or age.
Marketing Manager employer: Kilburn & Strode
Kilburn & Strode is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a certified B Corporation, we prioritise making a positive impact while providing our employees with ample opportunities for professional growth and development. Our commitment to diversity and inclusion, coupled with a clear strategic vision for the future, ensures that every team member can contribute meaningfully to our mission of becoming the market leader in premium IP work by 2030.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kilburn & Strode and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kilburn & Strode are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kilburn & Strode on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kilburn & Strode. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kilburn & Strode. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kilburn & Strode:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kilburn & Strode’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kilburn & Strode
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kilburn & Strode will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kilburn & Strode, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
