Digital Marketing & Operations Lead in London

Kilburn & Strode is one of Europe’s pre-eminent intellectual property firms. We act for US and European clients at the forefront of their sectors on their most challenging, business‑critical IP matters – from EPO and Unified Patent Court proceedings to M&A due diligence, strategic portfolio management and high‑value prosecution. We have offices in the UK, Germany, the Netherlands and the US. We are a firm that looks forward, not back. We have a clear five‑year strategy, a genuine commitment to B Corp certification, and an ambition to be the market leader in premium IP work by 2030. Our values – be curious, think commercially, act collaboratively, take ownership, make a positive impact – shape how we work and who we hire.

The Clients and Markets function aims to become the commercial engine of this firm’s growth. We have made a board‑level appointment: a Director of Clients and Markets with a seat on the Governance Board and a direct reporting line to the Managing Partner. The function now has the standing, the access and the mandate to operate as a genuine strategic partner to the practice groups.

This is a senior marketing leadership role with two core dimensions:

• Digital strategy and mar‑tech
  • Own and evolve the firm’s digital marketing strategy across all channels – website, social media, email, digital advertising and emerging formats.
  • Lead a mar‑tech audit: map the current technology stack, identify gaps and redundancies, and build a prioritised roadmap for optimisation.
  • Own the team’s analytics and reporting framework – defining what we measure, how we measure it, and how we turn data into clear, actionable insight.
  • Set the digital and marketing requirements for CRM implementation.
  • Own all digital channel performance and drive continuous improvement against agreed KPIs.
  • Ensure all digital marketing activity is on brand and aligned to the firm’s strategic positioning.
  • Provide technical oversight of the website project.
  • Manage relationships with external digital agencies and technology suppliers.
• Marketing team leadership
  • Line manage the Marketing Manager and Events Executive – setting clear objectives and providing regular feedback.
  • Create the conditions for the team to do their best work.
  • Work closely with the Marketing Manager to ensure campaigns and events are delivered to a high standard.
  • Provide oversight of the events function through the Events Executive.
  • Ensure strong coordination between the marketing team and the BD side of the function.
  • Manage the marketing budget with ROI discipline.

Brand and operations

• Be the guardian of the firm’s brand – maintaining consistency across all outputs.
• Build and maintain marketing operations processes.
• Contribute to the BD & reporting dashboard.

What we need

• A deep track record in digital marketing and mar‑tech.
• Genuine mar‑tech expertise.
• Strong digital strategy capability.
• Proven experience building and managing marketing analytics frameworks.
• People leadership experience.
• Comfortable setting, working to and reporting against KPIs.
• Strong commercial awareness.
• Excellent communicator.
• Collaborative working style.
• Experience working on a website build in a professional services context.
• Familiarity with CRM implementation from a marketing requirements perspective.
• Knowledge of SEO, Google Analytics and LinkedIn campaign management.
• Experience in a firm undergoing transformation or significant investment in its marketing function.

Personal attributes

• Intellectually curious.
• Detail‑oriented without losing sight of the bigger picture.
• Results‑driven.