At a Glance
- Tasks: Lead PR and influencer campaigns to boost brand awareness in the beauty industry.
- Company: Dynamic beauty brand focused on innovation and cultural relevance.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: 12-month maternity cover with exciting projects and collaboration opportunities.
- Why this job: Join a passionate team and shape the future of beauty marketing.
- Qualifications: 4+ years in PR or influencer marketing with a strong beauty network.
The predicted salary is between 40000 - 50000 £ per year.
The PR & Influencer Manager is responsible for executing the PR and influencer strategy, driving impactful influencer campaigns and brand events, and nurturing talent and media relationships that translate into meaningful coverage. The role is focused on growing brand awareness and cultural relevance within the beauty space across the UK & Ireland, while ensuring that marketing activity supports retail performance and sales. Working closely with global teams, the role ensures PR and influencer launch plans are executed with excellence and adapted to be locally relevant, supporting both brand‑building and commercial objectives.
Main Responsibilities
- Executes PR and Influencer strategy in UK & Ireland to support the brand’s launch plans as well as key local initiatives, ensuring these are shared with Global and Retail teams for visibility.
- Works in close collaboration with the Global PR, Social Media and Product Management teams to ensure consistency and strong synergy between global plans and local adaptation.
- Builds strong relationships with beauty media, influencers, creators and agencies.
- Manages product gifting, paid partnerships and campaign execution in collaboration with agencies to secure coverage across print, digital and social platforms.
- Tracks campaign performance, coverage and influencer reporting.
- Provides competitor launch highlights, relevant market intelligence and consumer insights to strengthen plans and deliver strategies that drive brand equity and retail sales.
- Works cross-functionally with marketing, social and commercial teams.
- Recommends marketing plans to drive local relevance for the brand as well as retail sales.
- Leads local agencies and vendor management.
- Manages the PR & Influencer budget in line with the Marketing Director’s direction, including raising purchase orders.
Job Requirements
- Min 4+ years of experience in PR & Influencer Marketing or Brand Communications, ideally within beauty, fashion, lifestyle or consumer brands.
- Strong network of beauty editors, influencers, creators and talent contacts.
- Proven experience executing successful PR and influencer campaigns.
- Excellent communication, writing and relationship‑building skills.
- Strong understanding of social media platforms, reporting and analytics tools, creator marketing and beauty culture.
- Highly organised, with the ability to manage multiple campaigns and deadlines simultaneously.
- Passion for beauty, trends, storytelling and brand building.
PR & Influencer Manager employer: KIKO MILANO
As a leading player in the beauty industry, our company offers an inspiring work environment where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work alongside global teams, ensuring that your contributions have a meaningful impact on brand awareness and cultural relevance. Located in the vibrant UK & Ireland markets, we foster a dynamic culture that values innovation and celebrates the passion for beauty, making us an excellent employer for those looking to make their mark in PR and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager
✨Tip Number 1
Network like a pro! Get out there and connect with beauty editors, influencers, and creators. Attend events, engage on social media, and don’t be shy to slide into DMs. Building those relationships can open doors for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past PR and influencer campaigns. Highlight the results you achieved and how you adapted strategies for local markets. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest beauty trends and social media movements. Being in the know will help you tailor your approach and show that you’re passionate about the industry during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your relevant experience and how you can contribute to our PR and influencer strategy in the beauty space.
We think you need these skills to ace PR & Influencer Manager
Some tips for your application 🫡
Show Your Passion for Beauty:When writing your application, let your love for beauty and trends shine through! Share specific examples of how you've engaged with the beauty space, whether it's through campaigns you've executed or brands you've worked with. We want to see that you're not just qualified, but genuinely excited about the industry.
Tailor Your Experience:Make sure to highlight your relevant experience in PR and influencer marketing. We’re looking for someone who can execute impactful campaigns, so be specific about your past roles and achievements. Use keywords from the job description to show us you understand what we’re after!
Build Relationships:Since this role is all about nurturing relationships, mention any connections you have with beauty media, influencers, or creators. If you've collaborated with agencies or managed partnerships, share those stories! We want to know how you can leverage your network to drive brand awareness.
Keep It Organised:As a highly organised individual, your application should reflect that! Structure your CV and cover letter clearly, making it easy for us to see your skills and experiences. Don’t forget to apply through our website – it’s the best way to ensure your application gets into our hands!
How to prepare for a job interview at KIKO MILANO
✨Know Your Beauty Trends
Make sure you’re up to date with the latest beauty trends and cultural movements. Research recent influencer campaigns in the beauty space and be ready to discuss how they align with the brand's values and objectives.
✨Showcase Your Network
Highlight your connections with beauty editors, influencers, and creators during the interview. Be prepared to share specific examples of how you've leveraged these relationships to drive successful campaigns in the past.
✨Demonstrate Campaign Success
Come armed with metrics and case studies from your previous PR and influencer campaigns. Discuss what worked, what didn’t, and how you adapted strategies based on performance data to achieve brand goals.
✨Be Organised and Proactive
Illustrate your organisational skills by discussing how you manage multiple campaigns and deadlines. Share your methods for tracking campaign performance and how you ensure alignment with global and local teams.
