At a Glance
- Tasks: Drive impactful PR and influencer campaigns in the beauty space.
- Company: Dynamic beauty brand focused on cultural relevance and innovation.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: 12-month maternity cover with a chance to shine in a vibrant team.
- Why this job: Make a real impact in beauty marketing and build strong media relationships.
- Qualifications: 4+ years in PR or influencer marketing with a passion for beauty.
The predicted salary is between 40000 - 50000 € per year.
The PR & Influencer Manager is responsible for executing the PR and influencer strategy, driving impactful influencer campaigns and brand events, and nurturing talent and media relationships that translate into meaningful coverage. The role is focused on growing brand awareness and cultural relevance within the beauty space across the UK & Ireland, while ensuring that marketing activity supports retail performance and sales. Working closely with global teams, the role ensures PR and influencer launch plans are executed with excellence and adapted to be locally relevant, supporting both brand-building and commercial objectives.
MAIN RESPONSIBILITIES:
- Executes PR and Influencer strategy in UK & Ireland to support the brand’s launch plans as well as key local initiatives, ensuring these are shared with Global and Retail teams for visibility.
- Works in close collaboration with the Global PR, Social Media and Product Management teams to ensure consistency and strong synergy between global plans and local adaptation.
- Builds strong relationships with beauty media, influencers, creators and agencies.
- Manages product gifting, paid partnerships and campaign execution in collaboration with agencies to secure coverage across print, digital and social platforms.
- Tracks campaign performance, coverage and influencer reporting.
- Provides competitor launch highlights, relevant market intelligence and consumer insights to strengthen plans and deliver strategies that drive brand equity and retail sales.
- Works cross-functionally with marketing, social and commercial teams.
- Recommends marketing plans to drive local relevance for the brand as well as retail sales.
- Leads local agencies and vendor management.
- Manages the PR & Influencer budget in line with the Marketing Director’s direction, including raising purchase orders.
Job requirements:
- Min 4+ years of experience in PR & Influencer Marketing or Brand Communications, ideally within beauty, fashion, lifestyle or consumer brands.
- Strong network of beauty editors, influencers, creators and talent contacts.
- Proven experience executing successful PR and influencer campaigns.
- Excellent communication, writing and relationship-building skills.
- Strong understanding of social media platforms, reporting and analytics tools, creator marketing and beauty culture.
- Highly organised, with the ability to manage multiple campaigns and deadlines simultaneously.
- Passion for beauty, trends, storytelling and brand building.
PR & Influencer Manager in London employer: KIKO MILANO
As a leading player in the beauty industry, our company offers an inspiring work environment where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work alongside global teams, ensuring that your contributions have a meaningful impact on brand awareness and cultural relevance in the UK & Ireland. Join us to be part of a dynamic culture that values innovation and celebrates the beauty of storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with beauty editors, influencers, and creators. Attend industry events, engage on social media, and don’t be shy about reaching out to people in your field. Building those relationships can open doors for you!
✨Tip Number 2
Show off your skills! When you land an interview, be ready to discuss your past campaigns and how you drove brand awareness. Use specific examples that highlight your experience in PR and influencer marketing, especially within the beauty space.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest beauty trends and influencer movements. This knowledge will not only impress potential employers but also help you tailor your approach to align with what’s hot in the market.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you're genuinely interested in joining our team and makes it easier for us to track your application. Plus, you’ll get the latest updates on job openings!
We think you need these skills to ace PR & Influencer Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the PR & Influencer Manager role. Highlight your experience in beauty, fashion, or lifestyle sectors, and don’t forget to showcase your network of beauty editors and influencers!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about beauty and how your previous campaigns have driven brand awareness. Make it personal and engaging – we want to see your personality!
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've executed. Share metrics and outcomes to demonstrate your impact. We love numbers that show how you’ve driven brand equity and retail sales!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at KIKO MILANO
✨Know Your Stuff
Make sure you’re well-versed in the beauty industry, especially current trends and key players. Research the company’s previous PR campaigns and influencer partnerships to show that you understand their brand and can contribute effectively.
✨Build Your Network
Since this role involves nurturing relationships with media and influencers, be prepared to discuss your existing connections. Bring examples of how you've successfully collaborated with influencers or media in the past, and highlight any relevant contacts you might have.
✨Showcase Your Campaign Successes
Be ready to talk about specific PR and influencer campaigns you've executed. Use metrics to demonstrate their success, such as increased brand awareness or sales figures, and explain your role in achieving those results.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current PR strategies, how they measure campaign success, or what challenges they face in the beauty market. This will demonstrate your enthusiasm and strategic thinking.
