At a Glance
- Tasks: Drive impactful PR and influencer campaigns in the beauty space.
- Company: Join a leading beauty brand focused on cultural relevance.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: 12-month maternity cover with dynamic team collaboration.
- Why this job: Make a real impact in beauty marketing while building your network.
- Qualifications: 4+ years in PR or influencer marketing with a passion for beauty.
The predicted salary is between 40000 - 50000 £ per year.
The PR & Influencer Manager is responsible for executing the PR and influencer strategy, driving impactful influencer campaigns and brand events, and nurturing talent and media relationships that translate into meaningful coverage. The role is focused on growing brand awareness and cultural relevance within the beauty space across the UK & Ireland, while ensuring that marketing activity supports retail performance and sales. Working closely with global teams, the role ensures PR and influencer launch plans are executed with excellence and adapted to be locally relevant, supporting both brand-building and commercial objectives.
MAIN RESPONSIBILITIES:
- Executes PR and Influencer strategy in UK & Ireland to support the brand’s launch plans as well as key local initiatives, ensuring these are shared with Global and Retail teams for visibility.
- Works in close collaboration with the Global PR, Social Media and Product Management teams to ensure consistency and strong synergy between global plans and local adaptation.
- Builds strong relationships with beauty media, influencers, creators and agencies.
- Manages product gifting, paid partnerships and campaign execution in collaboration with agencies to secure coverage across print, digital and social platforms.
- Tracks campaign performance, coverage and influencer reporting.
- Provides competitor launch highlights, relevant market intelligence and consumer insights to strengthen plans and deliver strategies that drive brand equity and retail sales.
- Works cross-functionally with marketing, social and commercial teams.
- Recommends marketing plans to drive local relevance for the brand as well as retail sales.
- Leads local agencies and vendor management.
- Manages the PR & Influencer budget in line with the Marketing Director’s direction, including raising purchase orders.
QUALIFICATIONS & EXPERIENCE:
- Min 4+ years of experience in PR & Influencer Marketing or Brand Communications, ideally within beauty, fashion, lifestyle or consumer brands.
- Strong network of beauty editors, influencers, creators and talent contacts.
- Proven experience executing successful PR and influencer campaigns.
- Excellent communication, writing and relationship-building skills.
- Strong understanding of social media platforms, reporting and analytics tools, creator marketing and beauty culture.
- Highly organised, with the ability to manage multiple campaigns and deadlines simultaneously.
- Passion for beauty, trends, storytelling and brand building.
PR & Influencer Manager in City of Westminster employer: KIKO MILANO
As a leading player in the beauty industry, our company offers an inspiring work environment where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work alongside global teams, ensuring that your contributions have a meaningful impact on brand awareness and cultural relevance in the UK & Ireland. Join us to be part of a dynamic culture that values innovation and celebrates the beauty of storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with beauty editors, influencers, and creators. Attend events, engage on social media, and don’t be shy to slide into DMs. Building those relationships can open doors for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past PR and influencer campaigns. Highlight the results you achieved and how you adapted strategies for local markets. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest beauty trends and cultural movements. Being knowledgeable about what's hot in the industry will help you stand out during interviews and show that you're passionate about the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to tailor your application to reflect your understanding of our brand and how you can contribute to our PR and influencer strategy.
We think you need these skills to ace PR & Influencer Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Beauty:When writing your application, let your love for the beauty industry shine through! Share your experiences and insights that demonstrate your understanding of beauty trends and culture. We want to see how you can bring that passion to our team.
Tailor Your Application:Make sure to customise your CV and cover letter for the PR & Influencer Manager role. Highlight relevant experiences that align with our job description, especially your past successes in executing PR and influencer campaigns. We appreciate a personal touch!
Highlight Your Network:Don’t forget to mention your connections within the beauty media and influencer space. We’re looking for someone who can leverage their relationships to drive impactful campaigns, so share any notable contacts or collaborations you've had in your application.
Keep It Clear and Concise:While we love creativity, make sure your application is easy to read and straight to the point. Use clear language and structure your information well. This will help us quickly see why you’d be a great fit for the role!
How to prepare for a job interview at KIKO MILANO
✨Know Your Beauty Trends
Make sure you’re up to date with the latest beauty trends and cultural movements. Research current campaigns from competitors and be ready to discuss how they resonate with audiences. This shows your passion for the industry and your ability to think strategically.
✨Showcase Your Network
Highlight your connections with beauty editors, influencers, and creators during the interview. Be prepared to share specific examples of how you've leveraged these relationships in past roles to drive successful campaigns. This demonstrates your capability to nurture valuable partnerships.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PR challenges or campaign scenarios. Think about past experiences where you successfully executed a campaign or managed a crisis. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Your Organisational Skills
Since the role requires managing multiple campaigns, be ready to discuss your organisational strategies. Share tools or methods you use to keep track of deadlines and campaign performance. This will reassure them that you can handle the fast-paced nature of the job.
