At a Glance
- Tasks: Lead and coach the team to enhance customer experience and achieve sales goals.
- Company: Join KIKO MILANO, a vibrant beauty brand known for its innovative products and inclusive culture.
- Benefits: Enjoy flexible working hours, training opportunities, and a fun team environment.
- Other info: Opportunity to grow within a global brand and work with a creative team.
- Why this job: Be part of a dynamic team that values integrity, respect, and teamwork while making an impact in beauty.
- Qualifications: 3+ years in retail management, strong leadership, and a passion for beauty products required.
The predicted salary is between 28800 - 43200 £ per year.
This is not a traditional Assistant Store Manager role. At KIKO MILANO, our Assistant Store Managers are commercial leaders, people developers, and brand ambassadors. You are the driving force behind exceptional store performance, shaping culture on the shop floor, and translating strategy into daily action.
You partner closely with the Store Manager to lead a high‑performing team, elevate the customer experience, and deliver sustainable commercial results. When the Store Manager is not present, you step autonomously into full leadership of the business.
What You’ll Be Accountable For
Commercial Leadership & Business Performance
- Act as a true business partner to the Store Manager, owning store performance and contributing to the achievement of sales, profitability, and KPI targets.
- Analyse performance trends (ATV, UPT, footfall/conversion, etc) and translate insights into clear, actionable plans.
- Drive a results‑focused culture by setting clear expectations, tracking progress, and celebrating wins.
- Support execution of commercial initiatives, launches, and promotions to maximise impact and customer engagement.
People Leadership & Talent Development
- Lead from the front, inspiring and motivating teams through visible, energetic leadership on the shop floor.
- Recruit, onboard, and develop top talent, ensuring the right people are in the right roles at the right time.
- Coach and mentor team members through regular feedback, development conversations, and hands‑on training.
- Build strong succession plans and support internal progression to strengthen long‑term store capability.
- Foster an inclusive, high‑trust environment where everyone feels valued, supported, and empowered to perform at their best.
Customer Experience Excellence
- Champion a premium, consistent and engaging customer journey that reflects the KIKO service model.
- Ensure teams deliver expert product knowledge, personalised service, and confident application techniques.
- Actively role model customer engagement, setting the standard for service, selling behaviours, and brand storytelling.
- Use customer feedback and insight to continuously improve service standards and loyalty.
Operational Excellence & Brand Standards
- Ensure flawless execution of operational processes, store routines, and compliance with company policies.
- Partner with the Store Manager to maintain Retail Excellence, stock management, and store presentation.
- Proactively identify operational risks or inefficiencies and implement solutions quickly and collaboratively.
- Support inventory accuracy, Shrinkage, and safe working practices.
Brand Advocacy & Continuous Learning
- Be a proud ambassador of the KIKO MILANO brand, culture, and values at all times.
- Actively participate in BeKIKO training and development initiatives, keeping yourself and the team inspired, informed, and brand aligned.
- Stay up to date with product innovation, beauty trends, and competitor activity to keep the store relevant and competitive.
What Success Looks Like
- Strong, consistent commercial results driven by engaged, capable teams.
- High levels of customer satisfaction, loyalty, and advocacy.
- A positive, inclusive store culture with clear development pathways and strong internal talent pipelines.
- Operational excellence with uncompromising brand and visual standards.
About You
- Proven experience in an Assistant Store Manager, Deputy Manager, or equivalent leadership role within a fast‑paced retail environment (beauty or fashion preferred).
- Commercially minded with a strong understanding of KPIs and how to influence them.
- A confident people leader who coaches, develops, and inspires others.
- Passionate about customer experience, beauty, and brand storytelling.
- Resilient, adaptable, and comfortable leading through change.
At KIKO MILANO, we don’t just sell beauty — we create confidence.
If you’re ready to step into a leadership role where your impact is visible every day, this is your opportunity.
What’s in it for you?
- 28 days’ holiday including Bank Holidays
- Enjoy a 50% staff discount on KIKO MILANO products
- Free allocation of KIKO MILANO products as part of your employee benefits
- 5% employer pension contribution
- Access to YuLife, our Employee Assistance Programme supporting wellbeing, fitness, and financial health
- Monthly bonus scheme to reward performance and results
- Ongoing training and career development within KIKO MILANO
- Maternity and paternity bonus
- Employee referral scheme with rewards for recommending great talent
Assistant Store Manager in Birmingham employer: KIKO MILANO
KIKO MILANO is an excellent employer, offering a vibrant work culture in Birmingham that fosters teamwork and personal growth. With a generous 50% product discount, ongoing training opportunities, and a monthly bonus scheme, employees are empowered to excel while enjoying the perks of working with a leading beauty brand.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in Birmingham
✨Tip Number 1
Familiarise yourself with KIKO's brand values and product range. Understanding their mission and the specific products they offer will help you connect with the team and demonstrate your passion for the beauty industry during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed a team in the past. Be ready to discuss specific situations where you coached team members to achieve sales targets or improve customer experience.
✨Tip Number 3
Research common retail KPIs and be prepared to discuss how you've monitored and improved these metrics in previous roles. This will demonstrate your analytical skills and ability to drive business growth.
✨Tip Number 4
Network with current or former employees of KIKO if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying for the Assistant Store Manager position.
We think you need these skills to ace Assistant Store Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in retail management, particularly any leadership roles. Emphasise your achievements in driving sales and customer experience, as these are key aspects of the Assistant Store Manager role.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the beauty industry and familiarity with KIKO MILANO products. Mention specific examples of how you've successfully coached teams or improved customer experiences in previous roles.
Highlight Key Skills:Clearly outline your communication, organisational, and time management skills in your application. Provide examples of how you've used these skills to achieve business goals or manage a team effectively.
Showcase Your Results:Include quantifiable results in your application, such as sales targets you've met or exceeded, improvements in customer satisfaction scores, or successful training initiatives you've led. This will demonstrate your ability to drive business growth.
How to prepare for a job interview at KIKO MILANO
✨Show Your Leadership Skills
As an Assistant Store Manager, demonstrating your leadership abilities is crucial. Be prepared to share specific examples of how you've successfully coached and supported a team in the past, highlighting any improvements in customer experience or sales.
✨Know the KIKO Brand
Familiarise yourself with KIKO MILANO products and brand values. During the interview, express your passion for the beauty industry and how you align with their mission. This will show that you're not just looking for any job, but are genuinely interested in contributing to their success.
✨Prepare for KPI Discussions
Understand key performance indicators (KPIs) relevant to retail management. Be ready to discuss how you've monitored and improved KPIs in previous roles, and come prepared with ideas on how you would approach this at KIKO.
✨Demonstrate Problem-Solving Skills
Retail can be unpredictable, so showcasing your ability to handle challenges is essential. Think of examples where you've addressed compliance issues or operational challenges effectively, and be ready to discuss these scenarios during your interview.
