At a Glance
- Tasks: Lead CRM strategy and engage customers through data-driven marketing.
- Company: Join KidZania, the ultimate indoor city for kids in London!
- Benefits: Competitive salary, 25 days leave, training, and career progression.
- Other info: Fun, inspiring workplace with opportunities for growth and creativity.
- Why this job: Make a real impact on children's experiences while developing your marketing skills.
- Qualifications: 5+ years in marketing with strong data management and analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.
The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.
- Create and implement the CRM Strategy for KidZania London.
- Develop effective acquisition, engagement and retention strategies.
- Develop a key segmentation through the CRM system.
- Analyse all customer sales data to establish the lifetime customer value and increase repetition.
- Work with the marketing team to develop a clear content plan to drive customer engagement and sales.
- Develop tactics to build the KidZania database.
- Plan, design, build, test and report on email campaigns using third party platform for all sales channels.
- Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
- Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
- Own the referral strategy and content via online platforms.
Qualifications: Commercially minded, marketing comms experience with data management; 5+ years experience in a similar role in a commercial marketing environment; Proactive and organised with the ability to work as part of a team as well as drive individual projects; Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.; Competent in email marketing best practice and reporting; Confident with using Microsoft Dynamics and Sales Force; Experience in Google Analytics and GA 360; Proficient in Microsoft applications.
We are recruiting for a full-time position on a permanent contract. In return we are offering a competitive annual salary, a fun & inspiring place to work, training & development opportunities and career progression.
- 25 days annual leave, plus recognised holidays.
Data-Driven CRM & Engagement Manager in London employer: KidZania
At KidZania London, we pride ourselves on being an exceptional employer, offering a vibrant and inspiring work environment in the heart of the biggest indoor city in London. Our commitment to employee growth is reflected in our comprehensive training and development opportunities, alongside a competitive salary and generous annual leave. Join us to be part of a creative team that values innovation and collaboration, all while making a meaningful impact on children's lives through engaging experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Data-Driven CRM & Engagement Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to CRM and engagement strategies. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially in data-driven marketing. Tailor your responses to show how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Data-Driven CRM & Engagement Manager in London
Some tips for your application 🫡
Show Your Data-Driven Side:Make sure to highlight your experience with data management and CRM systems in your application. We want to see how you've used data to drive marketing strategies and improve customer engagement.
Be Creative and Strategic:Don’t just list your skills; show us how you’ve applied them creatively in past roles. We love candidates who can think outside the box and come up with innovative solutions to problems.
Tailor Your Application:Take the time to customise your CV and cover letter for this role. Mention specific projects or achievements that align with our goals at KidZania, so we can see why you're a perfect fit.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at KidZania
✨Know Your Data
As a Data-Driven CRM & Engagement Manager, you’ll need to showcase your analytical skills. Brush up on your experience with data management and be ready to discuss how you've used data to drive customer engagement strategies in the past.
✨Showcase Your Creativity
This role requires a blend of strategic thinking and creativity. Prepare examples of campaigns you've developed that pushed boundaries and engaged customers. Think about how you can bring fresh ideas to KidZania's marketing efforts.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Microsoft Dynamics, Salesforce, and Google Analytics. Be prepared to explain how you've used these platforms to analyse customer data and improve marketing strategies.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities. Think of specific challenges you've faced in previous roles and how you overcame them, especially in relation to CRM strategies and customer retention.
