At a Glance
- Tasks: Lead CRM strategy and engage customers through innovative digital communications.
- Company: Join KidZania, the ultimate indoor city in London for kids!
- Benefits: Competitive salary, 25 days leave, training, and career progression.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on how kids explore their future while having fun!
- Qualifications: 5+ years in marketing with strong data management and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.
The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.
- Create and implement the CRM Strategy for KidZania London.
- Develop effective acquisition, engagement and retention strategies.
- Develop a key segmentation through the CRM system.
- Analyse all customer sales data to establish the lifetime customer value and increase repetition.
- Work with the marketing team to develop a clear content plan to drive customer engagement and sales.
- Develop tactics to build the KidZania database.
- Plan, design, build, test and report on email campaigns using third party platform for all sales channels.
- Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
- Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
- Own the referral strategy and content via online platforms.
Qualifications:
- Commercially minded, marketing comms experience with data management.
- 5+ years experience in a similar role in a commercial marketing environment.
- Proactive and organised with the ability to work as part of a team as well as drive individual projects.
- Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.
- Competent in email marketing best practice and reporting.
- Confident with using Microsoft Dynamics and Sales Force.
- Experience in Google Analytics and GA 360.
- Proficient in Microsoft applications.
We are recruiting for a full-time position on a permanent contract. In return we are offering; a competitive annual salary, a fun & inspiring place to work, training & development opportunities and career progression.
Benefits:
- 25 days annual leave, plus recognised holidays.
CRM MARKETING MANAGER in London employer: KidZania
At KidZania London, we pride ourselves on being an exceptional employer, offering a vibrant and inspiring work environment that fosters creativity and innovation. Our commitment to employee growth is evident through comprehensive training and development opportunities, ensuring that our team members can thrive in their careers while contributing to a unique experience for children. With competitive salaries, generous annual leave, and a culture that values collaboration and fun, KidZania is the perfect place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM MARKETING MANAGER in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and successful campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their CRM efforts and engage customers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM MARKETING MANAGER in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Manager role. Highlight your relevant experience and skills that match the job description, especially your data management and marketing comms expertise.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for KidZania and how your strategic and creative mindset can contribute to our customer-first engagement strategy.
Showcase Your Analytical Skills:Since this role is all about data, don’t forget to mention specific examples of how you've used analytics to drive marketing success in your previous roles. We love a good data story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at KidZania
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Microsoft Dynamics and Salesforce. Brush up on your knowledge of how these platforms can enhance customer engagement and retention strategies, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions. Be ready to talk about your experience with Google Analytics and how you've analysed customer sales data to improve lifetime value. This will demonstrate your data-first approach, which is crucial for the role.
✨Bring Creative Ideas to the Table
Think about innovative strategies you could implement at KidZania. Whether it’s a unique email campaign or a fresh approach to customer segmentation, having creative ideas ready will impress the interviewers and show that you’re proactive and forward-thinking.
✨Understand the KidZania Brand
Familiarise yourself with KidZania’s mission and values. Think about how your skills can align with their goal of empowering children. Showing that you understand their brand and are passionate about their vision will set you apart from other candidates.
