At a Glance
- Tasks: Lead CRM strategy and engage customers through data-driven marketing.
- Company: Join KidZania, the ultimate indoor city for kids in London!
- Benefits: Enjoy 25 days annual leave, discounts, and career development opportunities.
- Other info: Dynamic team environment with plenty of growth potential.
- Why this job: Make a real impact on how kids explore their future while having fun.
- Qualifications: 5+ years in marketing with strong data management skills.
The predicted salary is between 40000 - 50000 £ per year.
Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.
The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.
- Create and implement the CRM Strategy for KidZania London.
- Develop effective acquisition, engagement and retention strategies.
- Develop a key segmentation through the CRM system.
- Analyse all customer sales data to establish the lifetime customer value and increase repetition.
- Work with the marketing team to develop a clear content plan to drive customer engagement and sales.
- Develop tactics to build the KidZania database.
- Plan, design, build, test and report on email campaigns using third party platform for all sales channels.
- Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
- Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
- Own the referral strategy and content via online platforms.
Qualifications:
- Commercially minded, marketing comms experience with data management.
- 5+ years experience in a similar role in a commercial marketing environment.
- Proactive and organised with the ability to work as part of a team as well as drive individual projects.
- Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.
- Competent in email marketing best practice and reporting.
- Confident with using Microsoft Dynamics and Sales Force.
- Experience in Google Analytics and GA 360.
- Proficient in Microsoft applications.
We are recruiting for a full-time position on a permanent contract. In return we are offering; a competitive annual salary, a fun & inspiring place to work, training & development opportunities and career progression.
Some of the fantastic benefits available for this role include:
- 25 days annual leave, plus recognised Bank Holidays.
- Free and Discounted KidZania Tickets.
- 25% Discount in our retail shop and KidZania Birthday Parties.
- Westfield Discounts.
- Free Eye Test for DSE users.
Data-Driven CRM & Engagement Manager employer: KidZania
At KidZania London, we pride ourselves on being a fun and inspiring workplace that empowers creativity and innovation. As a Data-Driven CRM & Engagement Manager, you'll enjoy a vibrant work culture that values collaboration and personal growth, alongside competitive benefits such as 25 days of annual leave, free KidZania tickets, and extensive training opportunities to help you thrive in your career. Join us in shaping the future of children's entertainment while enjoying the unique experience of working in the largest indoor city in London.
StudySmarter Expert Advice🤫
We think this is how you could land Data-Driven CRM & Engagement Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and data analysis projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially in terms of customer engagement and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Data-Driven CRM & Engagement Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Data-Driven CRM & Engagement Manager. Highlight your experience with CRM strategies, data analysis, and email marketing. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about working at KidZania and how you can contribute to our mission. Be sure to mention specific examples from your past roles that demonstrate your strategic and creative thinking.
Show Off Your Analytical Skills:Since this role is all about data, don’t shy away from showcasing your analytical prowess. Include any relevant metrics or results from previous campaigns you've managed. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at KidZania
✨Know Your Data
As a Data-Driven CRM & Engagement Manager, you’ll need to showcase your analytical skills. Brush up on your experience with data management and be ready to discuss how you've used data to drive customer engagement strategies in the past.
✨Showcase Your Creativity
This role requires a blend of creativity and strategy. Prepare examples of innovative campaigns you've developed or contributed to, especially those that pushed boundaries and achieved measurable results.
✨Understand KidZania's Vision
Familiarise yourself with KidZania’s mission to empower children. Think about how your CRM strategies can align with this vision and be prepared to share ideas on how to enhance customer engagement in a way that resonates with their target audience.
✨Prepare for Technical Questions
Since the role involves using tools like Microsoft Dynamics, Salesforce, and Google Analytics, be ready to discuss your proficiency with these platforms. Consider preparing a few scenarios where you successfully utilised these tools to achieve your goals.
