At a Glance
- Tasks: Lead CRM strategy and engage customers through innovative digital communications.
- Company: Join KidZania, the ultimate indoor city in London for kids!
- Benefits: Enjoy 25 days annual leave, discounts, and a fun work environment.
- Other info: Great career progression opportunities in a vibrant, inspiring workplace.
- Why this job: Make a real impact on how kids explore their future while developing your marketing skills.
- Qualifications: 5+ years in marketing with strong data management and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.
The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.
- Create and implement the CRM Strategy for KidZania London.
- Develop effective acquisition, engagement and retention strategies.
- Develop a key segmentation through the CRM system.
- Analyse all customer sales data to establish the lifetime customer value and increase repetition.
- Work with the marketing team to develop a clear content plan to drive customer engagement and sales.
- Develop tactics to build the KidZania database.
- Plan, design, build, test and report on email campaigns using third party platform for all sales channels.
- Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
- Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
- Own the referral strategy and content via online platforms.
Qualifications:
- Commercially minded, marketing comms experience with data management.
- 5+ years experience in a similar role in a commercial marketing environment.
- Proactive and organised with the ability to work as part of a team as well as drive individual projects.
- Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.
- Competent in email marketing best practice and reporting.
- Confident with using Microsoft Dynamics and Sales Force.
- Experience in Google Analytics and GA 360.
- Proficient in Microsoft applications.
We are recruiting for a full-time position on a permanent contract. In return we are offering; a competitive annual salary, a fun & inspiring place to work, training & development opportunities and career progression.
Some of the fantastic benefits available for this role include:
- 25 days annual leave, plus recognised Bank Holidays.
- Free and Discounted KidZania Tickets.
- 25% Discount in our retail shop and KidZania Birthday Parties.
- Westfield Discounts.
- Free Eye Test for DSE users.
CRM MARKETING MANAGER employer: KidZania
At KidZania London, we pride ourselves on being an exceptional employer that fosters a fun and inspiring work environment. As a CRM Marketing Manager, you'll not only have the opportunity to shape our customer engagement strategies but also benefit from extensive training and development opportunities, ensuring your career progresses in a meaningful way. With competitive salaries, generous annual leave, and unique perks like free KidZania tickets and retail discounts, working here is both rewarding and enjoyable.
StudySmarter Expert Advice🤫
We think this is how you could land CRM MARKETING MANAGER
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and successful campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their CRM efforts and engage customers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM MARKETING MANAGER
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Manager role. Highlight your relevant experience and skills that match the job description, especially your data management and marketing comms expertise.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for KidZania and how your strategic and creative mindset can contribute to our customer-first engagement strategy.
Showcase Your Analytical Skills:Since this role is all about data, don’t forget to mention your experience with analytics tools like Google Analytics and your approach to testing and analysing campaigns. We love a candidate who’s data-driven!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at KidZania
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Microsoft Dynamics and Salesforce. Brush up on your email marketing best practices and be ready to discuss how you've used data to drive customer engagement in previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific campaigns you've analysed. Bring examples of how you've used Google Analytics or GA 360 to measure success and improve strategies. This will demonstrate your inquisitive analytical approach that the role requires.
✨Be Creative with Engagement Strategies
Think outside the box! Come up with a few innovative ideas for acquisition, engagement, and retention strategies tailored for KidZania. This shows you’re not just data-driven but also creative and ready to push boundaries.
✨Prepare Questions About the Role
Have a few thoughtful questions ready about the CRM strategy and how it aligns with KidZania's overall marketing goals. This shows your genuine interest in the position and helps you understand how you can contribute effectively.
