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- Tasks: Lead CRM strategy and engage customers through innovative digital communications.
- Company: Join KidZania, the ultimate indoor city for kids in London!
- Benefits: Enjoy 25 days annual leave, discounts, and a fun work environment.
- Other info: Great career progression and training opportunities await you!
- Why this job: Make a real impact on how kids experience independence and opportunities.
- Qualifications: 5+ years in marketing with strong data management skills.
The predicted salary is between 40000 - 50000 £ per year.
Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.
The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.
- Create and implement the CRM Strategy for KidZania London.
- Develop effective acquisition, engagement and retention strategies.
- Develop a key segmentation through the CRM system.
- Analyse all customer sales data to establish the lifetime customer value and increase repetition.
- Work with the marketing team to develop a clear content plan to drive customer engagement and sales.
- Develop tactics to build the KidZania database.
- Plan, design, build, test and report on email campaigns using third party platform for all sales channels.
- Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
- Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
- Own the referral strategy and content via online platforms.
Qualifications:
- Commercially minded, marketing comms experience with data management.
- 5+ years experience in a similar role in a commercial marketing environment.
- Proactive and organised with the ability to work as part of a team as well as drive individual projects.
- Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.
- Competent in email marketing best practice and reporting.
- Confident with using Microsoft Dynamics and Sales Force.
- Experience in Google Analytics and GA 360.
- Proficient in Microsoft applications.
We are recruiting for a full-time position on a permanent contract. In return we are offering; a competitive annual salary, a fun and inspiring place to work, training and development opportunities and career progression.
Some of the fantastic benefits available for this role include:
- 25 days annual leave, plus recognised Bank Holidays.
- Free and Discounted KidZania Tickets.
- 25% Discount in our retail shop and KidZania Birthday Parties.
- Discount in our on-site food outlets.
- Westfield Discounts.
- Free Eye Test for DSE users.
- Convenient on-site parking.
Crm Marketing Manager in London employer: Kidzania London
Contact Detail:
Kidzania London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Crm Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and successful campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their CRM efforts and engage customers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Crm Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let your enthusiasm for CRM shine through! We want to see how much you love data and customer engagement. Share examples of how you've used CRM strategies in the past to make a real impact.
Tailor Your Experience: Make sure to customise your application to highlight relevant experience. We’re looking for someone with a solid background in marketing comms and data management, so don’t be shy about showcasing your skills that match our needs!
Be Data-Driven: Since this role is all about being data-first, include specific metrics or results from your previous roles. We want to see how you've analysed data to drive decisions and improve campaigns. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at KidZania!
How to prepare for a job interview at Kidzania London
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Microsoft Dynamics and Salesforce. Be ready to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed customer data to inform marketing strategies. Highlight specific campaigns where your insights led to measurable improvements in customer acquisition or retention.
✨Be Creative with Engagement Strategies
Think about innovative ways to engage customers. Come up with a few ideas for campaigns that could work for KidZania, and be prepared to discuss how you would implement them using email marketing best practices.
✨Demonstrate Team Collaboration
This role requires working closely with the marketing team, so be ready to share experiences where you’ve successfully collaborated on projects. Emphasise your ability to drive individual projects while also being a team player.