Kidswell Health is a CQC-regulated private children’s health clinic in north west London, bringing talking therapies, psychiatry, neurodevelopmental assessment and support services together under one roof. We are growing our patient base and testing which marketing channels can deliver cost-efficient growth to scale.
We are looking for a content and growth ops assistant to help manage, coordinate and implement our daily and weekly marketing activations. This includes managing the content approval and scheduling process, maintaining our website, posting regularly to improve our SEO, working with clinicians to ensure our content is compliant, managing our email and CRM campaigns and other marketing activities as required. You will be reporting to the CEO and clinic manager.
What you will do
- Content production - run our AI content pipelines for blogs, Google Business Profile and social; edit and quality-check every draft to publishable standard; coordinate clinician video shoots and edit the footage. Organise webinars.
- Scheduling and approvals - own the content calendar; run the clinician sign-off chain for all clinical copy (getting drafts out, chasing responses, applying amendments); load approved posts into the scheduler on time.
- HubSpot and newsletters - build and manage email campaigns and nurture sequences; set up, test and troubleshoot workflows; keep lists and properties tidy.
- Physical campaigns - manage the detail and admin involved in print campaigns, leaflet drops, events and groups.
- Weekly reporting — gather channel KPIs into our tracker every week and flag anything unusual.
- CEO and growth support – support the CEO with daily growth operations, admin and one-off projects
Who we are looking for
- 1-2 years’ experience with marketing operations and/or content, freelance, agency or in-house.
- Comfortable with AI tools. Our content engine is built on Claude. You must treat it as a drafting tool, not a publishing one - you are the editor and the last check before anything goes out.
- Hands-on HubSpot or similar marketing sofware: emails, lists, workflows. Enough to build and test email campaigns, sequences, workflows.
- Strong written English and a good ear for tone and copy style.
- Short-form video editing for social. Not essential but a nice-to-have.
- Highly organised and comfortable chasing busy clinicians for approvals, politely and repeatedly.
- Able to work independently and pro-actively.
Practical
Freelance, ongoing. Approx. two days a week (around 10-16 hours) to start, with a view to increase as we grow.
Flexible on when you work as long as it fits in with our campaign schedule. London-based and able to reach the clinic for filming day, team events. Subject to confidentiality agreement before starting. Reporting to our Founder and CEO.
Disclosure and Barring Service Check. This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
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Marketing Assistant employer: Kidswell Health
Kidswell Health is an exceptional employer for Child and Adolescent Psychiatrists, offering a flexible and supportive work environment that prioritises the well-being of both clinicians and their young patients. With a commitment to high-quality care, our modern clinics are designed specifically for children, providing access to dedicated admin support, advanced technology, and opportunities for professional growth through training and leadership roles. Join our multi-disciplinary team and make a meaningful impact in the lives of children and families while enjoying the flexibility to balance your existing commitments.
