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- Tasks: Lead and inspire our influencer marketing team while crafting innovative strategies.
- Company: Join KidsKnowBest, a creative agency shaping the future of youth marketing.
- Benefits: Enjoy remote work options, generous leave, and team-building events.
- Why this job: Make a real impact in the creator economy with exciting brands.
- Qualifications: 5+ years in influencer marketing, especially with youth-focused brands.
- Other info: Be part of a supportive team that values curiosity and innovation.
The predicted salary is between 60000 - 80000 £ per year.
Contract Type: Fixed Term / Maternity Cover (Estimated Start: April 2026, 16 month term expected)
Location: London / Hybrid 3 days per week (M, Tu, Th)
Reports To: Business Director & CSO
About Us: We are KidsKnowBest, a leading strategic and creative agency specialising in the kids, youth, and family sectors. We connect top tier brands across toys, entertainment, and fashion with the next generation of consumers. Our mission is to give kids a voice and champion their power.
The Role: We are seeking a dynamic, highly capable Interim Head of Influencer Marketing to cover a maternity leave starting in Spring 2026. This is a pivotal player coach role where you will lead our Influencer department, managing the team, overseeing campaign execution, driving new business, and shaping the agency’s overarching influencer POV.
Key Responsibilities:
- Team leadership: Manage, mentor, and inspire our core team, ensuring our international freelance network is resourced and supported.
- Strategic campaign direction: Act as the senior strategic lead on key client accounts, ensuring all creator campaigns are innovative and compliant with youth marketing regulations.
- Measurement & effectiveness: Define clear performance frameworks that connect creator activity to brand and commercial outcomes.
- Client counsel & new business: Serve as the face of the Influencer offering in major pitches, providing kind candour that saves clients from strategic missteps.
- Commercial ownership & growth: Take ownership of the commercial health of the Influencer department, developing smart scopes that reflect the true value of our Human Signature.
- Industry thought leadership: Maintain and vocalise a rigorous point of view on the future of the creator economy and digital youth culture.
- Social commerce integration: Champion the integration of social commerce into our offering, leveraging platforms like TikTok Shop.
- Department operations & excellence: Evolve the systems, workflows, and standards that allow us to deliver complex creator campaigns across multiple markets.
Our Ideal Candidate:
- 5+ years of proven influencer marketing experience, ideally with kids, youth, Gen Z, and parent-focused brands.
- Strong vision of where the creator and brand ambassador space is heading.
- Demonstrable expertise in social commerce, particularly TikTok Shop, and driving measurable ROI.
- Experience leading teams and delivering complex, multi-market creator campaigns.
Why Join Us? Step into a well-oiled machine with a fantastic, supportive team. Enjoy the momentum of a lean, fast-moving team where decisions are made swiftly.
Other Benefits:
- Two weeks of remote working per year
- 28 days pro-rata annual leave allowance plus Bank Holidays
- Employee Assistance Programme
- Birthday gift
- Work anniversary gift
- Early Finish Fridays (last Friday of the month)
- Team-building events
- Opportunities to expand your knowledge of our target markets through our Be More Kid initiative
Interim Head of Influencer Marketing employer: KidsKnowBest
Contact Detail:
KidsKnowBest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Influencer Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns. Use case studies to demonstrate how you’ve driven results and made an impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like KidsKnowBest, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Stay updated on trends! The influencer marketing landscape is always changing, so keep your finger on the pulse. Follow industry leaders, read up on the latest news, and be ready to discuss how these trends could impact your potential role.
We think you need these skills to ace Interim Head of Influencer Marketing
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When you’re writing your application, let your enthusiasm for influencer marketing shine through! We want to see how you connect with the creator economy and how you can bring fresh ideas to the table. Make it personal and relatable!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific role and values at KidsKnowBest. Highlight your relevant experience and how it aligns with our mission to give kids a voice and champion their power.
Be Authentic: We value authenticity, so don’t be afraid to show your true self in your application. Share your unique perspective on the influencer landscape and how you’ve navigated challenges in the past. We’re looking for genuine insights that reflect your personality!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at KidsKnowBest
✨Know Your Influencer Landscape
Before the interview, dive deep into the current trends in influencer marketing, especially within the kids and youth sectors. Familiarise yourself with key players, emerging platforms like TikTok Shop, and how they impact brand engagement. This knowledge will help you speak confidently about your vision for the role.
✨Showcase Your Leadership Style
Prepare to discuss your approach to team management and mentorship. Think of examples where you've inspired a team or navigated challenges in a fast-paced environment. KidsKnowBest values a supportive culture, so highlight how you foster growth and collaboration among your team members.
✨Bring Fresh Ideas to the Table
Be ready to present innovative strategies for influencer campaigns that resonate with the youth market. Consider how you would integrate social commerce and creator thinking into early-stage strategies. This shows that you’re not just a follower of trends but a leader who can shape them.
✨Demonstrate Your Curiosity
KidsKnowBest is all about perpetual curiosity. Prepare questions that show your eagerness to learn and adapt. Ask about their current challenges in influencer marketing or how they envision the future of the creator economy. This will demonstrate your proactive mindset and genuine interest in the role.