At a Glance
- Tasks: Lead the stroller category in Europe, driving product vision and strategy.
- Company: Join Kids2, a brand dedicated to supporting parents with innovative products.
- Benefits: Competitive salary, travel opportunities, and a chance to shape premium products.
- Other info: Fast-paced environment with excellent growth potential and cross-functional collaboration.
- Why this job: Make a real impact on European parenting with design-led strollers.
- Qualifications: 7+ years in product management, strong understanding of European market dynamics.
The predicted salary is between 60000 - 80000 £ per year.
At Kids2, we help parents win at one of the toughest jobs in the world. This role is the business owner for the stroller category in Europe—setting the long-term product vision, leading cross-functional teams, and owning the end-to-end category strategy from portfolio and roadmap to financial performance and market execution.
You operate as the GM of the stroller category in Europe, owning revenue, margin, and SKU productivity while creating a differentiated, design-led offering that wins with European consumers and retailers.
Leverage European consumer insights, category data, and competitive intelligence (e.g., Bugaboo, Cybex, Uppababy) to identify whitespace and guide long-term product vision and innovation. Translate European parenting behaviours into clear product briefs and partner with design and engineering to deliver differentiated, design-led strollers with strong price/value and premium materials.
Serve as the internal expert on European parenting, stroller market dynamics, retail landscape (specialty, omni-channel, D2C), and relevant regulatory changes. Lead and align cross-functional teams (design, engineering, packaging, digital, sales, operations, demand planning) to execute the roadmap, maintain launch timing, and resolve trade-offs.
Monitor in-market performance and consumer feedback to drive SKU rationalisation, lifecycle management, product refreshes, and add/drop recommendations to retail partners.
- 7+ years in product, category, or brand management—ideally in juvenile products (strollers preferred), consumer durables, or premium lifestyle brands.
- Strong understanding of European design and consumer expectations.
- Familiarity with online and brick & mortar retail in Europe.
- Strong commercial acumen and P&L ownership mindset.
- Deep appreciation for design, brand, and user experience.
- Must be fluent in English.
- Bachelor’s degree in business, finance, or related field, or equivalent experience.
- Able to execute and excel in a fast-paced environment.
- Strong prioritisation skills amid shifting priorities.
COMPUTER/TECHNICAL SKILLS: Proficient in PowerPoint, Excel, and Word. Familiarity with category and retailer data tools (e.g., Circana, Profitero, Scintilla) and POS/shopper data analysis. Have flexible use of hands; General office environment with regular domestic and international travel.
Senior Indirect Category Manager in Hemel Hempstead employer: Kids2
Kids2 in Greater London is an exceptional employer that values its employees by fostering a collaborative and dynamic work culture. With a strong emphasis on professional growth, we offer numerous opportunities for development and advancement within the company, alongside competitive benefits that support work-life balance. Join us to be part of a passionate team dedicated to making a positive impact in the lives of children and families.
