At a Glance
- Tasks: Lead the premium stroller category in Europe, driving product vision and strategy.
- Company: Join a dynamic team at a leading juvenile products company.
- Benefits: Enjoy competitive pay, flexible hours, and generous benefits.
- Other info: Collaborative environment with opportunities for international travel and career growth.
- Why this job: Make a real impact on innovative stroller designs that resonate with European consumers.
- Qualifications: 7+ years in product management, preferably in juvenile products or premium brands.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a Sr. Category & Product Manager to build and scale a premium stroller business in Europe, grounded in European design, functionality, and consumer insight. This role is the business owner for the stroller category in Europe—setting the long‐term product vision, leading cross‐functional teams, and owning the end‐to‐end category strategy from portfolio and roadmap to financial performance and market execution. You operate as the GM of the stroller category in Europe, owning revenue, margin, and SKU productivity while creating a differentiated, design‐led offering that wins with European consumers and retailers.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS
- Own the European stroller category P&L (revenue, margin, key investments), setting forecasts, cost targets, margin goals, and managing overall portfolio health.
- Define the category vision and 3‐year product roadmap, aligned with Kids2's global strategy, including a clear good/better/best portfolio and premium positioning for Europe.
- Leverage European consumer insights, category data, and competitive intelligence to identify whitespace and guide long‐term product vision and innovation.
- Translate European parenting behaviors into clear product briefs and partner with design and engineering to deliver differentiated, design‐led strollers with strong price/value and premium materials.
- Serve as the internal expert on European parenting, stroller market dynamics, retail landscape, and relevant regulatory changes.
- Build and maintain strong relationships with key European retailers, distributors, and marketplace partners to inform strategy, shape assortments, and secure support for the portfolio.
- Lead and align cross‐functional teams to execute the roadmap, maintain launch timing, and resolve trade‐offs.
- Own go‐to‐market execution for stroller launches across Europe, including pricing strategy, margin guardrails, channel segmentation, assortment architecture, and sell‐in materials.
- Represent the stroller category as the European expert in key retailer meetings, trade shows, and strategic presentations.
- Monitor in‐market performance and consumer feedback to drive SKU rationalization, lifecycle management, product refreshes, and add/drop recommendations to retail partners.
QUALIFICATIONS & EXPERIENCE
- 7+ years in product, category, or brand management—ideally in juvenile products, consumer durables, or premium lifestyle brands.
- Proven experience launching premium products in Europe.
- Strong understanding of European design and consumer expectations.
- General knowledge of manufacturing materials, product development processes, and costs.
- Familiarity with online and brick & mortar retail in Europe.
- Strong commercial acumen and P&L ownership mindset.
- Deep appreciation for design, brand, and user experience.
- Experience working in global supply chains.
- Highly collaborative; able to lead cross‐functional teams.
- Must be fluent in English.
EDUCATION & SKILLS
- Bachelor's degree in business, finance, or related field, or equivalent experience.
- Able to execute and excel in a fast‐paced environment.
- Strong prioritization skills amid shifting priorities.
- Outstanding oral and presentation communication skills.
COMPUTER/TECHNICAL SKILLS
- Proficient in PowerPoint, Excel, and Word.
- Familiarity with category and retailer data tools and POS/shopper data analysis.
PHYSICAL DEMANDS
While performing the duties of this job, the team member is regularly required to talk or listen. The team members frequently are required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl. The team members are occasionally required to stand, walk, and taste or smell. The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
General office environment with regular domestic and international travel (approx. 15%).
BENEFITS
We offer competitive pay, flexible hours, and generous benefits.
Sr. Category & Product Manager - UK in London employer: Kids II Inc.
At Kids2, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Sr. Category & Product Manager in the UK, you will have the opportunity to lead a premium stroller business, driving your career forward while collaborating with cross-functional teams in a supportive environment. We offer competitive pay, flexible hours, and generous benefits, ensuring our employees thrive both personally and professionally in a role that is as rewarding as it is impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Category & Product Manager - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and competitors, especially in the stroller category. This will help you speak confidently about how you can contribute to their success.
✨Tip Number 3
Showcase your passion for design and consumer insights during interviews. Share examples of how you've used data to drive product decisions or improve customer experiences. This will demonstrate your fit for the role and the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Sr. Category & Product Manager - UK in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the stroller category and European design shine through. We want to see how your passion aligns with our mission at StudySmarter!
Tailor Your Experience:Make sure to highlight your relevant experience in product management, especially in juvenile products or premium brands. We love seeing how your background fits into the role we're offering.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you in the running for this exciting opportunity.
How to prepare for a job interview at Kids II Inc.
✨Know Your Market
Before the interview, dive deep into the stroller market in Europe. Familiarise yourself with key competitors like Bugaboo and Cybex, and understand their product offerings. This knowledge will help you articulate how you can differentiate the brand and contribute to its success.
✨Showcase Your P&L Acumen
Be prepared to discuss your experience with P&L management. Highlight specific examples where you've set forecasts, managed costs, and achieved margin goals. This will demonstrate your ability to own the financial aspects of the category effectively.
✨Emphasise Cross-Functional Leadership
Since this role requires leading cross-functional teams, come ready with examples of how you've successfully collaborated with design, engineering, and sales teams. Share stories that showcase your ability to align diverse groups towards a common goal.
✨Prepare for Consumer Insights Discussion
Understand European parenting behaviours and how they influence product development. Be ready to discuss how you would leverage consumer insights to inform product briefs and drive innovation in the stroller category.