At a Glance
- Tasks: Drive brand awareness and engage with families to make Kiddylicious the go-to baby food brand.
- Company: Join Lotus Natural Foods, a leader in healthy snacking with a vibrant culture.
- Benefits: Full-time role with opportunities for growth and creativity in marketing.
- Other info: Dynamic team environment with a focus on innovation and community engagement.
- Why this job: Be the face of a beloved brand and make a real impact on families' lives.
- Qualifications: 4+ years in FMCG marketing, strong project management, and influencer collaboration skills.
The predicted salary is between 54000 - 66000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of 5 incredible brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring that we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories.
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As UK Brand Manager for Kiddylicious, you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many families as possible.
Knowledge & Experience
- Min 4 years relevant Marketing experience in an FMCG business
- Experience working in a brand team, managing through the line campaigns
- Experience of Owned Media Content development and working with influencers
- Strong project management skills including working cross-functionally
- A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
- Drawing out insights from data and transforming into actions
- Experience working with a Global Brands team or central marketing team
Key Attributes
- Commercial marketing mindset
- Confident & resilient
- A go-getter, autonomy to drive things through
- Can inspire & engage others - excellent communication skills, both oral and written
- Analytical thinker
- Self-starter, can work independently
Reporting to the UK Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Kiddylicious become the Go-To Baby Finger Food brand in the UK. You will manage our communication, our online community and help us build a brand that both families and little ones love. This includes delivering engaging content and building communities to reach new consumers.
Responsibilities
- Manage and review the social schedule for optimum engagement and brand relevancy in collaboration with the Digital Exec.
- Identify influencers that will be brand advocates and work with them to deliver content that is relevant and engaging.
- Support the Marketing Manager in executing the Kiddylicious brand plans.
- Attend and cascade brand plans to retailers as required throughout the year.
- Work with cross-functional teams to understand retailer specific strategies.
- Continually analyse portfolio performance and keep the brand proposition ahead of the competition.
- Deliver yearly NPD with detailed go to market plans including sell ins and comms launch plans.
- Lead and implement best in class consumer activation plans and events with clear evaluation.
- Support the Kiddylicious team in building our visibility in all we do.
Brand Manager in St Albans employer: Kiddylicious
At Kiddylicious, part of Lotus Natural Foods, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through our focus on collaboration, open dialogue, and passion, ensuring that every team member has the opportunity to make a meaningful impact in the fast-paced FMCG sector. Located in the UK, we offer a dynamic environment where creativity thrives, and employees can engage with innovative marketing strategies that resonate with families and children alike.
