At a Glance
- Tasks: Lead UK marketing strategies and drive growth through innovative campaigns.
- Company: Join Kidde, a global leader in fire safety products.
- Benefits: Enjoy flexible working, competitive salary, and career progression opportunities.
- Other info: Collaborative culture focused on diversity, inclusion, and employee development.
- Why this job: Make a real impact in a fast-paced environment while protecting lives.
- Qualifications: Experience in marketing with strong project management and analytical skills.
The predicted salary is between 56250 - 68750 £ per year.
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. Our smoke and carbon monoxide alarms help prevent injuries and minimize damage by alerting people to dangers earlier, while our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes.
About the role
We are looking for a commercially minded UK Marketing Lead to drive growth across one of our most important markets. As part of the EMEA Marketing team, you will be responsible for developing and executing the UK marketing plan, ensuring local priorities are aligned with regional business objectives and growth strategies. Working closely with UK Sales, Product Management and EMEA Marketing colleagues, you will identify growth opportunities and deliver marketing programmes that strengthen customer engagement and support business growth. This is a hands-on role offering significant ownership, visibility and the opportunity to make a meaningful impact on the growth of the UK business.
Key Responsibilities
- Market Strategy & Planning
- Develop and execute the UK marketing plan aligned with business objectives and growth priorities
- Identify growth opportunities across customers, channels and product categories
- Translate EMEA strategies into impactful UK marketing programmes and activations
- Generate market insights and recommendations to support commercial decision-making
- Build business cases for marketing initiatives and customer investments
- Act as the voice of the UK market within the wider EMEA organisation
- Commercial Partnership
- Partner closely with UK Sales team to drive customer acquisition, category growth and revenue opportunities
- Develop customer and channel marketing programmes aligned to commercial priorities and growth plans
- Collaborate with Sales and Product Management to shape customer propositions and go-to-market plans
- Ensure marketing investment is focused on opportunities that deliver measurable business impact.
- Campaigns & Activation
- Plan and execute integrated marketing campaigns that support UK business objectives and growth priorities
- Lead local activation of product launches, promotional initiatives and seasonal campaigns
- Develop customer-focused marketing programmes that drive awareness, engagement and demand
- Coordinate participation in trade shows, customer events and industry activities
- Ensure consistent and effective brand execution across all customer touchpoints
- Work with internal teams and external partners to deliver high-quality marketing activities on time and within budget
- Performance & Analytics
- Define and track KPIs to measure marketing effectiveness, customer engagement and business impact
- Monitor campaign, channel and programme performance, using insights to optimise future activity
- Evaluate the ROI of marketing investments and make recommendations to maximise effectiveness
- Provide clear performance reporting and actionable insights to key stakeholders
- Manage the UK marketing budget, ensuring resources are allocated to the highest-impact opportunities
Experience & Skills
- A few years of experience in marketing, ideally in a commercially focused role
- Proven track record of delivering marketing initiatives that drive business growth and customer engagement
- Strong project management skills, with the ability to manage multiple priorities and deliver to deadlines
- Excellent communication and stakeholder management skills
- Analytical mindset with the ability to interpret data, identify insights and make recommendations
- Self-starter with the ability to work independently and take ownership of projects
Personal Attributes
- Commercially minded and results driven
- Proactive, adaptable and comfortable working in a fast-paced environment
- Curious and customer-focused, with a passion for identifying growth opportunities
- Collaborative team player with strong relationship-building skills
What success looks like
- A clear UK marketing action plan is established, executed effectively and delivers against agreed business objectives.
- Campaigns, launches and activations drive measurable customer engagement and business impact.
- Marketing investments are targeted, measurable and focused on growth opportunities.
What we offer
- Flexible working arrangements
- Career progression opportunities
- Mobile Phone and Laptop
Your journey with us
We always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages: Initial call with our sourcing/recruitment team, Introductory conversation with the hiring manager, Marketing task, Presentation and discussion of the task with key stakeholders, Decision.
Our commitment to you
As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence. We’re excited for you to join us and make a difference.
Marketing Lead in Cambridge employer: Kiddie Global Solutions
Kidde Global Solutions is an exceptional employer, offering a dynamic work culture that prioritises employee development and collaboration. As a Field Sales Trainer, you will benefit from comprehensive training programmes, a competitive salary, and the opportunity to work remotely within the UK, fostering a healthy work-life balance while contributing to life safety solutions. With a focus on continuous improvement and support, KGS empowers its employees to grow their skills and advance their careers in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kiddie Global Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kiddie Global Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kiddie Global Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kiddie Global Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kiddie Global Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kiddie Global Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kiddie Global Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kiddie Global Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kiddie Global Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kiddie Global Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
