Sales Director

Sales Director

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales growth for Kidde's residential fire portfolio across the UK and Ireland.
  • Company: Join a global leader in fire and life safety solutions with a rich legacy.
  • Benefits: Competitive salary, flexible working, career development, and performance bonuses.
  • Why this job: Make a real impact in fire safety while leading a dynamic sales team.
  • Qualifications: Proven sales leadership experience and a background in fire and security industry.
  • Other info: Be part of a diverse and inclusive culture that values innovation and teamwork.

The predicted salary is between 36000 - 60000 £ per year.

The Next Level of Fire & Life Safety Leadership

With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.

At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Country: United Kingdom

Travel: 20% of the time

Location: UK / dependent on applicant

Contract Type: Full-time

Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. We provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

About the role

We are seeking a Sales Director who will drive growth in Kidde’s residential fire portfolio across the UK and Ireland. This role focuses on leading our sales team, identifying new business opportunities, building strategic relationships with key stakeholders (consultants, contractors, end users, distributors and channel partners), and expanding Kidde’s market presence in core and emerging sectors.

Responsibilities

  • Own and deliver financial and sales growth targets across the UK & Ireland region.
  • Develop and execute a regional sales strategy to grow revenue, market share and long-term profitability.
  • Identify marketplace opportunities and anticipate trends to ensure competitive speed-to-market.
  • Lead accurate forecasting and pipeline reporting to provide visibility of performance and future outlook.
  • Monitor regional competitive landscape and market data to inform strategic decisions and product needs.
  • Increase market demand by strengthening partnerships with distributors, retailers and channel partners.
  • Build brand awareness for Kidde’s residential fire safety product portfolio in the region.
  • Manage customer interface across proposal development, commercial negotiations and ongoing support.
  • Select, develop and manage appropriate sales channels and market segment strategies.
  • Build, motivate and lead a high-performing, customer-focused sales team.
  • Set clear expectations, goals and performance standards; coach and upskill team members to achieve them.
  • Take ownership of future capability development through skills assessment and succession planning.
  • Foster a collaborative, adaptive and improvement-oriented sales culture that drives engagement and satisfaction.
  • Ensure compliance with company policies, processes and reporting standards.
  • Maintain and leverage deep knowledge of products, solutions and customer requirements.
  • Use KPIs and metrics to track team performance, course-correct and drive continuous improvement.
  • Provide regular reporting on pipeline, forecasts and regional performance.

To be successful in this role

  • BA in business, marketing, or technical discipline required.
  • Track record of successful sales team leadership.
  • Proven success in a prior sales role, within the fire and security industry.
  • Demonstrated influencing and problem-solving skills.
  • Demonstrated experience in coaching and leading a successful sales team.
  • Ability to monitor progress and performance using Key Performance Indicators / Metrics.
  • Proven track record of delivering sales results.

What we offer

  • Be part of a globally respected brand under Kidde Global Solutions.
  • Competitive salary package, incentives, and career development opportunities.
  • Flexible working arrangements.
  • Laptop, vehicle allowance/vehicle and smartphone.
  • Career progression opportunities.
  • Individuals may also be eligible for an annual performance bonus based on both individual and company performance.

Your journey with us

We always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages: Initial call with our recruitment team, Interviews with the Hiring Manager and key stakeholders (up to 3 interviews).

Our commitment to you

As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.

We’re excited for you to join us and make a difference.

World Leaders in Fire and Life Safety

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

Sales Director employer: Kidde Global Solutions

At Kidde Global Solutions, we pride ourselves on being a leading employer in the fire and life safety industry, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is reflected in our comprehensive training programs, flexible working arrangements, and competitive salary packages, ensuring that you can thrive both personally and professionally. Join us in the UK, where you'll be part of a globally respected brand dedicated to protecting lives and property while enjoying a supportive environment that values diversity and inclusion.
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Contact Detail:

Kidde Global Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.

✨Tip Number 2

Prepare for interviews by researching the company inside out. Know their products, values, and recent news. This shows you’re genuinely interested and ready to contribute to their mission.

✨Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role of Sales Director. Highlight your leadership skills and past successes in driving sales growth.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team at Kidde Global Solutions.

We think you need these skills to ace Sales Director

Sales Leadership
Strategic Planning
Business Development
Market Analysis
Customer Relationship Management
Coaching and Mentoring
Performance Management
Financial Acumen
Negotiation Skills
Team Building
Problem-Solving Skills
Communication Skills
Adaptability
Knowledge of Fire Safety Products

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in leading sales teams and driving growth, especially in the fire and security industry. We want to see how your skills align with our mission at Kidde!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fire safety and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your ability to meet sales targets.

Showcase Your Leadership Skills: As a Sales Director, leadership is key. In your application, share examples of how you've built and motivated high-performing teams. We love to see how you've fostered a collaborative culture in previous roles!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Kidde family!

How to prepare for a job interview at Kidde Global Solutions

✨Know Your Numbers

As a Sales Director, you'll need to demonstrate your ability to drive financial growth. Be prepared to discuss specific sales figures from your previous roles, including how you achieved targets and any strategies you implemented that led to increased revenue.

✨Understand the Market

Familiarise yourself with the fire and life safety industry, especially in the UK and Ireland. Research current trends, key competitors, and potential market opportunities. This knowledge will help you speak confidently about how you can position Kidde's products effectively.

✨Showcase Leadership Skills

Prepare examples of how you've successfully led sales teams in the past. Highlight your coaching methods, how you set performance standards, and any initiatives you've taken to foster a collaborative team culture. This will show that you're ready to motivate and lead at Kidde.

✨Build Relationships

Since this role involves building strategic relationships, think of ways to demonstrate your networking skills. Prepare anecdotes about how you've developed partnerships with distributors or channel partners, and be ready to discuss how you would approach similar relationships at Kidde.

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