At a Glance
- Tasks: Lead athlete brand marketing and create exciting collaborations to engage younger fans.
- Company: Join the Women’s Super League Football, transforming women’s football in England.
- Benefits: Flexible hybrid working, competitive salary, and a chance to shape the future of women's sports.
- Other info: Dynamic role with opportunities for travel and professional growth in a vibrant environment.
- Why this job: Be part of a movement that empowers female athletes and connects with passionate fans.
- Qualifications: Experience in athlete brand marketing and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to a new era for women’s professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women’s professional game, we can transform women’s football in this country and, by transforming football, transform society. WSL Football will accelerate the sustainable growth of the women’s game. Our leagues, Barclays WSL and Barclays WSL2, are already the pinnacle of domestic women’s club football.
This role focuses on two of our most exciting growth areas: Athlete Brand Marketing and Brand Collaborations. This season, we piloted an Athlete Brand Marketing Programme with 6 of our 24 clubs, and we are looking to expand the pilot for 2026/27, bringing more clubs in and evolving the model as we go. You’ll lead the strategy and delivery (with agency support), working closely with players to help them build their personal brands and commercial prospects.
In summary, you’ll own day‑to‑day planning and delivery across clubs, agencies and partners—scaling and improving our Athlete Brand Marketing Programme, while creating collaborations that bring WSL Football to new audiences and build our connection with younger fans. This role is advertised as a fixed‑term contract for up to a period of 12 months.
What will you be doing?
- Athlete Brand Marketing Programme – Strategy & Expansion: Lead the expansion of the Athlete Brand Marketing Programme pilot from 2026/27, including iteration of the delivery model and selection of clubs.
- Athlete Brand Marketing Programme – Delivery, Agency & Evaluation: Oversee end‑to‑end execution of the programme, including the management of skills lab sessions in club environments and day‑to‑day operational planning.
- Club Relationships & Partner Integration: Build incredibly strong working relationships with clubs, providing clear guidance, proactive communication and consistent support throughout the season.
- Brand Ambassadors: Lead the relationship, planning and marketing execution with WSL Brand Ambassadors, ensuring activity supports league priorities.
- Brand Collaborations & New Audiences: Collaborate with the Head of Brand Marketing on the creation of new brand IP targeted at Gen Alpha.
- Budget Management: Oversee management of the budget associated with your workstreams, tracking spend and ensuring activity is delivered efficiently.
- Coaching: Support the Marketing Team Coordinator and oversee workload delivery and coaching.
- Other: Execute additional tasks as required to meet Women’s Super League Football’s changing priorities.
What are we looking for?
- Proven athlete brand marketing experience—hands‑on working with athletes to shape personal brand, content and commercial readiness.
- Brilliant communication skills.
- Experience designing and scaling programmes.
- Strong delivery and operations capability.
- Excellent club and stakeholder relationship management.
- Proven agency management.
- Strong collaboration and influencing skills.
- Analytical mindset.
- Budget and resource management.
- Digitally confident and highly organised.
Beneficial to have:
- Strong understanding of women’s football and the evolving fan and cultural landscape.
- Experience working directly with football clubs and football talent.
- Experience collaborating with broadcasters, social platforms or major commercial partners.
- Exposure to licensing and IP development.
- Comfortable in a growth‑phase organisation.
Living the values through our behaviours:
- FOR THE LOVE OF THE WOMEN’S GAME – Every decision we make drives the growth, quality and impact of women’s football for future generations.
- GREATNESS NEVER SETTLES – We have a relentless drive to keep the women’s game growing and reaching for more.
- FIND A WAY TO WIN TOGETHER – We move as one—lifting each other and having each other’s backs.
- CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH – We celebrate and support female athletes.
- PUT FANS IN THE FRONT ROW – Fans are the VIPs at the heart of our game.
Women’s Super League Football welcomes applications from everyone. Our office is based in Farringdon in Central London. The team works within a hybrid model whereby the expectation is to work from your contractual location for part of the week and, when required, from the office. The remaining days can be worked remotely.
Marketing Manager - Athlete Brand & Brand Collaboration (FTC) thefa employer: Kick it Out
At WSL Football, we are dedicated to transforming women's professional football in England, offering a dynamic work environment that fosters creativity and collaboration. Our hybrid work model allows for flexibility while being based in the vibrant heart of Central London, providing employees with unique opportunities for personal and professional growth within a passionate team committed to empowering female athletes. Join us to be part of a movement that not only champions the sport but also shapes culture and engages with fans in innovative ways.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Athlete Brand & Brand Collaboration (FTC) thefa
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at WSL Football. A friendly chat can open doors you didn’t even know existed!
✨Tip Number 2
Show your passion for women’s football! When you get the chance to meet potential employers or during interviews, share your thoughts on the game and its growth. Your enthusiasm will shine through and make you memorable.
✨Tip Number 3
Prepare for interviews by researching the latest trends in athlete brand marketing. Be ready to discuss how you can contribute to expanding the Athlete Brand Marketing Programme. We love candidates who come armed with ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and being part of this exciting new wave in women’s football.
We think you need these skills to ace Marketing Manager - Athlete Brand & Brand Collaboration (FTC) thefa
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for women's football shine through! We want to see how passionate you are about the game and how that passion can drive our mission forward.
Tailor Your Experience:Make sure to highlight your athlete brand marketing experience in a way that aligns with what we're looking for. Use specific examples that demonstrate your impact and how you've worked with athletes to shape their personal brands.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Kick it Out
✨Know Your Athlete Brand Marketing
Make sure you brush up on your athlete brand marketing knowledge. Be ready to discuss specific examples of how you've worked with athletes to shape their personal brands and drive commercial success. This role is all about building relationships, so show them you understand the nuances of athlete branding.
✨Showcase Your Communication Skills
Brilliant communication is key in this role. Prepare to demonstrate how you've built rapport with players and club staff in the past. Think of examples where your communication skills made a difference in a project or collaboration, and be ready to share those stories.
✨Be Ready to Discuss Programme Scaling
Since you'll be leading the expansion of the Athlete Brand Marketing Programme, come prepared with ideas on how to iterate and scale programmes effectively. Share your experience in designing and executing similar initiatives, and highlight any successes you've had in engaging clubs and stakeholders.
✨Understand the Cultural Landscape
Familiarise yourself with the current trends in women's football and the cultural landscape surrounding it. Be ready to discuss how you can leverage this understanding to create brand collaborations that resonate with younger audiences. Show them you're not just passionate about football, but also about connecting with fans in meaningful ways.
