At a Glance
- Tasks: Lead social content strategy and engage fans through innovative storytelling.
- Company: Join WSL Football, transforming women's football in England.
- Benefits: Hybrid working model, competitive salary, and a chance to shape the future of women's sports.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Be part of a groundbreaking team that champions female athletes and connects with passionate fans.
- Qualifications: Experience in social media roles, creativity, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. WSL Football will accelerate the sustainable growth of the women’s game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women’s club football.
This Content Manager role comes at an exciting time of growth. The content team has recently expanded, so now is the right time to bring on board a social specialist, particularly with the launch of our first‑ever fantasy game on the horizon. The role will lead the relationship with our social media agency and act as the guardian for our channels. There is huge scope for autonomy and creativity with the content output.
What will you be doing?
- Overall lead for social content: Be the creative engine of our content team, operating at the intersection of sport, entertainment and culture.
- Lead the relationship with WSL Football’s social media agency, acting as the main day‑to‑day point of contact.
- Be the key point of contact internally for other social media requests across different functions.
- Lead the overall performance analysis on our social channels, including the performance of Fantasy content.
- Lead the content strategy and delivery for the new WSL Football Fantasy game.
- Lead on pre‑season content capture, including defining the content plan for what we will capture at clubs.
- Line manage 1 x Content Producer, supporting them to prioritise workloads and set objectives.
- Manage the budget associated with all relevant workstreams.
- Execute additional tasks as required to meet Women’s Super League Football’s changing priorities.
What are we looking for?
- Proven experience in a social media‑led role, with agency experience.
- Strong expertise across the major social platforms.
- A great understanding of fantasy sports, gaming or data‑driven fan products.
- Demonstrable experience leading day‑to‑day relationships with external partners or agencies.
- A creative thinker who utilises platform features to create social‑led bespoke content.
- Ability to shape and deliver the content strategy.
- Experience acting as a channel guardian.
- Experience in line management.
- Strong analytical skills, with reporting experience.
- Excellent organisational skills.
- Confident communicator, able to work cross‑functionally.
Beneficial to have:
- Experience working in sport, entertainment or live events.
- Experience overseeing or working closely with photography and video production.
- Interest in women’s football and an understanding of digital fan behaviour within sport.
Women’s Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
Please note that Women’s Super League Football office is based in Farringdon in Central London. The team are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely.
Content Manager thefa in London employer: Kick it Out
At WSL Football, we are at the forefront of transforming women's professional football in England, offering a dynamic and inclusive work environment that champions creativity and innovation. Our hybrid working model allows for flexibility while being based in vibrant Farringdon, Central London, where employees can thrive in a culture that values collaboration and personal growth. Join us to be part of a passionate team dedicated to elevating women's football and making a meaningful impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager thefa in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at WSL Football. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for content strategies or social media campaigns. This will demonstrate your passion and understanding of the role, making you stand out from the crowd.
✨Tip Number 3
Be proactive! If you see an opportunity to contribute to WSL Football’s social channels, don’t hesitate to reach out. Share your thoughts on their current content or suggest new formats. This shows initiative and that you’re genuinely interested in being part of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the WSL Football family. Don’t miss out on this chance to be part of something amazing!
We think you need these skills to ace Content Manager thefa in London
Some tips for your application 🫡
Show Your Passion for Women's Football:When you're writing your application, let your love for women's football shine through! Share any experiences or insights you have about the game and how it inspires you. We want to see that you're genuinely excited about being part of this transformative journey.
Tailor Your Content Strategy Experience:Make sure to highlight your experience in social media and content strategy. Use specific examples of how you've successfully engaged audiences and driven results. We’re looking for someone who can bring fresh ideas and creativity to our channels, so don’t hold back!
Be Clear About Your Analytical Skills:We love data-driven decisions! In your application, mention how you've used analytics to optimise content performance in the past. Show us that you can interpret insights and apply them to future strategies – it’s a key part of the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of all applications and ensure you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kick it Out
✨Know Your Platforms
Make sure you have a deep understanding of the major social media platforms. Familiarise yourself with their nuances, content formats, and best practices. This knowledge will help you demonstrate how you can create engaging content that resonates with fans.
✨Showcase Your Creativity
Prepare to discuss your creative ideas and how you would push the boundaries of content creation. Think about innovative formats or campaigns that could elevate WSL Football's presence. Bring examples of past work that highlight your ability to think outside the box.
✨Understand Fantasy Sports
Since the role involves leading the content strategy for the new WSL Football Fantasy game, brush up on your knowledge of fantasy sports and gaming. Be ready to share insights on how to engage fans through data-driven content and unique gaming experiences.
✨Be Ready to Analyse
Demonstrate your analytical skills by preparing to discuss how you’ve used data to inform content strategies in the past. Be specific about how you've interpreted insights and applied them to improve performance on social channels.
