At a Glance
- Tasks: Lead social content strategy and engage fans through innovative storytelling.
- Company: Join WSL Football, transforming women's football in England.
- Benefits: Hybrid working model, competitive salary, and a chance to shape the future of women's sports.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Be part of a groundbreaking team that champions female athletes and connects with passionate fans.
- Qualifications: Experience in social media roles, creativity, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. WSL Football will accelerate the sustainable growth of the women’s game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women’s club football.
This Content Manager role comes at an exciting time of growth. The content team has recently expanded, so now is the right time to bring on board a social specialist, particularly with the launch of our first‑ever fantasy game on the horizon. The role will lead the relationship with our social media agency and act as the guardian for our channels. There is huge scope for autonomy and creativity with the content output.
What will you be doing?
- Overall lead for social content: Be the creative engine of our content team, operating at the intersection of sport, entertainment and culture.
- Lead the relationship with WSL Football’s social media agency, acting as the main day‑to‑day point of contact.
- Be the key point of contact internally for other social media requests across different functions.
- Lead the overall performance analysis on our social channels, including the performance of Fantasy content.
- Lead the content strategy and delivery for the new WSL Football Fantasy game.
- Lead on pre‑season content capture, including defining the content plan for what we will capture at clubs.
- Line manage 1 x Content Producer, supporting them to prioritise workloads and set objectives.
- Manage the budget associated with all relevant workstreams.
What are we looking for?
- Proven experience in a social media‑led role, with agency experience.
- Strong expertise across the major social platforms.
- A great understanding of fantasy sports, gaming or data‑driven fan products.
- Demonstrable experience leading day‑to‑day relationships with external partners or agencies.
- A creative thinker who utilises platform features to create social‑led bespoke content.
- Strong analytical skills, with reporting experience to interpret insights.
- Excellent organisational skills, able to manage overlapping projects.
- Confident communicator, able to work cross‑functionally.
Women’s Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
Please note that Women’s Super League Football office is based in Farringdon in Central London. The team are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team.
Content Manager thefa employer: Kick it Out
At WSL Football, we are at the forefront of transforming women's professional football in England, offering a dynamic and inclusive work environment that champions creativity and innovation. Our hybrid working model allows for flexibility while being based in vibrant Central London, providing employees with unique opportunities for growth and collaboration within a passionate team dedicated to elevating the women’s game. Join us to be part of a movement that not only shapes sport but also impacts society, as we strive to connect deeply with fans and celebrate female athletes.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager thefa
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at WSL Football. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the team, come prepared with ideas for content or campaigns. This shows you're not just interested in the role but are ready to contribute right away.
✨Tip Number 3
Stay updated on trends in women's football and social media. Being knowledgeable about current events and popular content formats will help you stand out in conversations and interviews. Plus, it shows your passion for the game!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the WSL Football family. Don’t miss out on this opportunity!
We think you need these skills to ace Content Manager thefa
Some tips for your application 🫡
Show Your Passion for Women's Football:When you're writing your application, let your love for women's football shine through! Share any experiences or insights you have about the game and how it inspires you. We want to see that you're genuinely excited about being part of this transformative journey.
Tailor Your Content Strategy Experience:Make sure to highlight your experience in social media and content strategy. Use specific examples of how you've successfully managed campaigns or worked with agencies. We’re looking for someone who can bring fresh ideas and creativity to our content team!
Be Analytical and Insightful:Don’t forget to mention your analytical skills! Talk about how you've used data to optimise content performance in the past. We want to know how you can help us understand our audience better and create content that resonates with them.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Kick it Out
✨Know Your Platforms
Make sure you have a deep understanding of the major social media platforms. Familiarise yourself with their nuances, content formats, and best practices. This knowledge will help you demonstrate your expertise and show how you can leverage these platforms to engage fans effectively.
✨Showcase Your Creativity
Prepare to discuss innovative ideas for content that can push WSL Football into the spotlight. Think about unique formats or campaigns that could resonate with fans. Bring examples of past work that highlight your creative thinking and ability to take risks.
✨Understand Fantasy Sports
Since the role involves leading the content strategy for the new WSL Football Fantasy game, brush up on your knowledge of fantasy sports and gaming. Be ready to share insights on how to create engaging content that drives participation and excitement around the game.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used analytics in previous roles to optimise content performance. Share specific examples of how you've interpreted data to inform your strategies and improve engagement. This will show that you can not only create great content but also measure its success.
