At a Glance
- Tasks: Lead social content strategy and create engaging formats for women's football.
- Company: Join WSL Football, transforming women's professional football in England.
- Benefits: Hybrid working model, competitive salary, and a chance to shape the future of sports.
- Other info: Dynamic team environment with opportunities for growth and innovation.
- Why this job: Be part of a movement that champions female athletes and engages passionate fans.
- Qualifications: Experience in social media, creativity, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to a new era for women’s professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women’s professional game, we can transform women’s football in this country. By transforming football we transform society. WSL Football will accelerate the sustainable growth of the women’s game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women’s club football.
What will you be doing?
- Overall Lead For Social Content: Be the creative engine of our content team, taking creative risks and generating new formats and ideas that push WSL Football, our clubs, players, and their stories into the spotlight. Lead the relationship with WSL Football’s social media agency, acting as the main day‑to‑day point of contact, shaping strategy, managing contacts, and ensuring delivery against KPIs. Serve as the internal point of contact for all cross‑functional social media requests, acting as guardian for our channels and coordinating with the Commercial Content Producer to integrate partner content. Lead overall performance analysis on our social channels, including the performance of Fantasy content.
- WSL Football Fantasy Game: Lead the content strategy and delivery for the new WSL Football Fantasy game, working closely with internal stakeholders, external partners and our social media agency to innovate with new formats.
- Content Strategy Support: Collaborate with the Senior Content Manager to deliver the season‑long content strategy, infuse all workstreams with innovation, and shape the agency resource scope each season.
- Lead On Pre‑season Content Capture: Lead the content elements of pre‑season access, defining the content plan at clubs and working with the Content Producer and agencies to deliver. Oversee the Getty contract each season, managing photography across pre‑season, matchday and other elevated moments. Coordinate with the Communications team to organize the BWSL2 pre‑season content and media day with the Content Producer.
- World‑Leading Content Tech Stack: Work with the Senior Content Manager and Head of Digital to optimise the tech stack that supports content delivery and enhances output volume.
- Line Management: Line‑manage one Content Producer, prioritizing workloads, setting objectives and supporting delivery of amplified content around key fixtures.
- Budget Management: Manage the budget associated with all relevant workstreams.
- Other: Execute additional tasks as required to meet Women’s Super League Football’s changing priorities. Comply with all company policies and procedures to maintain health, safety, and well‑being standards. Complete a DBS check in line with legislation and company commitment to a safe environment.
What are we looking for?
- Essential For The Role: Proven experience in a social‑media‑led role with agency experience either working within one or alongside one. Strong expertise across major social platforms, with clear understanding of content formats, platform nuance and best practice. Great understanding of fantasy sports, gaming or data‑driven fan products. Demonstrable experience leading day‑to‑day relationships with external partners or agencies, including briefing, feedback and performance management. Creative thinker who utilises platform features to create social‑led bespoke content. Ability to shape and deliver the content strategy, translating objectives into clear plans and outputs. Experience acting as a channel guardian, managing multiple internal stakeholder requests while protecting brand tone and quality. Experience in line management, including setting objectives, prioritising workload and providing coaching/development support. Strong analytical skills, with reporting experience to interpret insights and apply learnings to future content. Excellent organisational skills, able to manage overlapping projects, campaigns and seasonal priorities. Confident communicator, able to work cross‑functionally with Communications, Marketing, Broadcast and Commercial teams.
- Beneficial To Have: Experience working in sport, entertainment or live events. Experience overseeing or working closely with photography and video production. Experience supporting pre‑season access, media days or live content capture environments. Interest in women’s football and an understanding of digital fan behaviour within sport.
Living The Values Through Our Behaviours:
- FOR THE LOVE OF THE WOMEN’S GAME: Every decision drives the growth, quality and impact of women’s football.
- GREATNESS NEVER SETTLES: We push boundaries, innovate boldly and continuously rewrite the playbook.
- FIND A WAY TO WIN, TOGETHER: We move as one, lifting each other and achieving greatness.
- CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH: We celebrate and support female athletes.
- PUT FANS IN THE FRONT ROW: We thrill, inspire and connect with fans to build lifelong loyalty.
Women's Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application. Women's Super League Football office is based in Farringdon, Central London, and operates a hybrid working model. The expectation is to work from a contractual location for part of the week and remotely as required. As part of Women’s Super League Football’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check in line with legislation and government guidance.
Content Manager employer: Kick it Out
At WSL Football, we are not just transforming women’s football; we are creating a vibrant and inclusive work culture that champions creativity and innovation. Located in the heart of Central London, our hybrid working model offers flexibility while fostering collaboration among passionate individuals dedicated to elevating the women's game. With ample opportunities for professional growth and a commitment to supporting female athletes, WSL Football is an exceptional employer for those looking to make a meaningful impact in sports.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for women’s football! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to engage fans or innovate content – it’ll set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Familiarise yourself with their social media presence and think of ways you could contribute to their content strategy. This shows you’re not just interested in any job, but specifically in them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s make waves together in women’s football!
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Show Your Passion for Women's Football:When you're writing your application, let your love for women's football shine through! Share any experiences or insights you have about the game and how it inspires you. We want to see that you're as excited about this role as we are!
Tailor Your Content Strategy Experience:Make sure to highlight your experience in content strategy, especially if you've worked with social media or fantasy sports before. We’re looking for someone who can bring fresh ideas to the table, so don’t hold back on showcasing your creativity!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your skills and experiences. Remember, we’re looking for someone who can manage multiple projects, so show us you can communicate effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Kick it Out
✨Know Your Content Inside Out
Before the interview, dive deep into WSL Football's current content strategy and social media presence. Familiarise yourself with their recent campaigns, player highlights, and how they engage fans. This will not only show your passion for the role but also help you discuss how you can contribute to their vision.
✨Showcase Your Creativity
Prepare to share innovative ideas for content formats that could elevate WSL Football’s social media channels. Think about how you can leverage platform features to create engaging content. Bring examples of past work that demonstrate your creative thinking and ability to push boundaries.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data to inform content strategies in previous roles. Prepare examples of how you've analysed performance metrics and applied insights to improve engagement. This will highlight your strong analytical skills, which are crucial for the role.
✨Emphasise Team Collaboration
Since the role involves working cross-functionally, be prepared to talk about your experience collaborating with different teams. Share specific examples of how you've successfully managed relationships with external partners or agencies, and how you’ve ensured alignment on objectives while maintaining brand integrity.
