At a Glance
- Tasks: Lead fan engagement and brand activations on matchdays and events.
- Company: Brighton & Hove Albion FC, a dynamic sports club with a passion for fan experience.
- Benefits: Exciting opportunities to shape fan experiences and drive brand initiatives.
- Other info: Be part of a forward-thinking club with a vision for 2030.
- Why this job: Join a vibrant team and make a real impact on fan journeys and club branding.
- Qualifications: Experience in events marketing, preferably in sports, with strong organisational skills.
The predicted salary is between 51750 - 63250 £ per year.
Brighton & Hove Albion FC is seeking a Brand & Fan Engagement Manager to lead the club’s brand on matchdays and across events. You will drive activations and experiences that elevate the fan journey, align with our brand pillars and 2030 vision, and collaborate with internal teams and external partners to deliver meaningful engagement and sustainable revenue.
The role requires experience in events marketing for large venues, ideally within sport, plus excellent organisational and communications skills.
Fan Experience & Brand Activation Lead in Brighton employer: Kick it Out
Kick It Out is an exceptional employer dedicated to fostering a positive work culture where passion for sport meets personal development. As a Football Education Coach, you will not only enjoy a competitive salary and generous annual leave but also have the unique opportunity to inspire and mentor young people in South London, making a meaningful impact in their lives. With a focus on growth and community engagement, this role offers a rewarding experience for those looking to contribute to youth development through football.
StudySmarter Expert Advice🤫
We think this is how you could land Fan Experience & Brand Activation Lead in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kick it Out and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kick it Out are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kick it Out on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kick it Out. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Fan Experience & Brand Activation Lead in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kick it Out. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kick it Out:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kick it Out’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kick it Out
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kick it Out will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kick it Out, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
