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For Companies At a Glance
- Tasks: Lead data-driven marketing campaigns and support business growth through actionable insights.
- Company: Join Kick ICT Group, a fast-growing IT services provider in the UK with a talented team.
- Benefits: Enjoy competitive salary, 30 days leave, hybrid work, private medical insurance, and more!
- Why this job: Be part of a dynamic team that values collaboration and drives impactful marketing strategies.
- Qualifications: 2+ years in data-driven marketing; strong analytical skills and CRM proficiency required.
- Other info: Kick ICT promotes diversity and inclusivity in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
Kick ICT Group
Kick ICT Group is one of the fastest growing providers of IT Services in the UK, with a talented and highly skilled team that provide outstanding service and value to our customers.
Founded in April 2015 by CEO Tom O’Hara, Kick has grown rapidly with acquisitions playing a vital role in shaping Kick as a respected leader within the industry. Since 2015, nine acquisitions have been made. These acquisitions alongside our strong organic growth have been the key elements in our ability to scale and expand the range of services and levels of expertise that Kick provides to our customers.
Combining over 40 years of expertise and service from respected industry players, Castle and Talon, our five divisions, Technical, Dynamics, Infor, Communications and KickSecure allow us to deliver tailored expertise to each customer.
We pride ourselves on our commitment to providing outstanding IT solutions, services and support. Yet we believe that it\’s how we work with people that is most important to us.
You can trust in our expertise.
The Role
BASE LOCATION: Bellshill (hybrid)
SALARY: Depending on skills and experience
WORKING PATTERN: Permanent I Full-time (35 hours per week)
REPORTING TO: Head of Marketing
We are excited to announce an opportunity for a Marketing Campaign Data Lead to join our team. This permanent position plays a critical role in supporting Kick ICT\’s ambitious growth by leveraging data to drive targeted marketing initiatives and nurture new business opportunities.
Role Overview: As the Marketing Campaign Data Lead, you will work closely with the Head of Marketing and New Business team to create insight-driven strategies that align with our growth objectives. You will landscape and organise data to support lead nurturing, cross-sell, and upsell strategies across our divisions, delivering actionable insights that maximise customer value.
In this hands-on role, you will be responsible for tailoring data to meet specific campaign briefs, ensuring our marketing efforts are impactful and data-driven. This position requires collaboration with various teams, including Sales and Marketing, to align data strategies with broader business goals and drive successful outcomes.
Key Responsibilities
- Partner with the Head of Marketing to develop customer and contact strategies that support business objectives.
- Collaborate with the Marketing team to provide tailored data insights for campaigns, ensuring accuracy and relevance.
- Work with the New Business team to identify, organise, and nurture data to support sales opportunities.
- Optimise CRM data for campaigns, focusing on accuracy and usability to drive marketing impact.
- Support the development of Ideal Customer Profiles (ICPs) and collaborate with teams to analyse account planning outcomes, identifying key insights that inform marketing and sales strategies.
- Engage with stakeholders to align data strategies with business objectives, bridging data and sales teams to support broader goals.
- Develop and refine reports and dashboards to track campaign performance, lead nurturing outcomes, and customer engagement.
- Ensure data processing aligns with data protection laws and Kick ICT\’s data privacy policy.
- Identify CRM platform improvements and work with relevant teams to implement changes.
- Monitor data quality, providing recommendations for continuous improvement.
What do I need?
- Minimum 2 years of experience in data-driven marketing or a similar role.
- Proficiency with CRM platforms, data analysis, and report/dashboard creation.
- Strong analytical skills with the ability to derive actionable insights from data.
- Excellent organisational and communication skills, with a collaborative mindset.
- Knowledge of data protection legislation and privacy best practices.
- Articulate, great interpersonal skills and able to communicate effectively and confidently with colleagues at all levels
Benefits
- Competitive salary
- 30 days annual leave (plus a birthday holiday)
- Additional Service Days
- Group personal pension plan
- Private medical insurance scheme
- Hybrid Working
- Life cover (2 x final salary)
- Cycle to work scheme
Kick ICT Group recognise the value of a diverse workforce and are committed to making our working environment inclusive for all.
Marketing Campaign Data Lead employer: Kick ICT Group Ltd
Contact Detail:
Kick ICT Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Data Lead
✨Tip Number 1
Familiarize yourself with Kick ICT Group's recent acquisitions and how they impact their marketing strategies. Understanding the company's growth trajectory will help you align your insights with their objectives.
✨Tip Number 2
Showcase your proficiency with CRM platforms by preparing examples of how you've used data to drive marketing campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Highlight your analytical skills by discussing how you've derived actionable insights from data in previous roles. Prepare to share examples of reports or dashboards you've created that influenced marketing decisions.
✨Tip Number 4
Emphasize your collaborative mindset by sharing experiences where you've worked closely with sales and marketing teams. Being able to bridge the gap between data and business goals is crucial for this role.
We think you need these skills to ace Marketing Campaign Data Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Campaign Data Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in data-driven marketing. Provide specific examples of how you've used data to drive marketing initiatives or improve campaign performance.
Showcase Analytical Skills: Demonstrate your analytical skills by including examples of reports or dashboards you have created in previous roles. Highlight how these insights led to actionable strategies that benefited the business.
Tailor Your Application: Customize your application materials to reflect the language and values of Kick ICT Group. Use keywords from the job description to show that you understand their needs and are a good fit for their team.
How to prepare for a job interview at Kick ICT Group Ltd
✨Show Your Data-Driven Mindset
Make sure to highlight your experience with data-driven marketing. Be prepared to discuss specific examples where you used data to inform marketing strategies and how those strategies led to successful outcomes.
✨Demonstrate Collaboration Skills
Since the role requires working closely with various teams, emphasize your ability to collaborate effectively. Share instances where you partnered with sales or marketing teams to achieve common goals.
✨Prepare for Technical Questions
Expect questions about CRM platforms and data analysis tools. Brush up on your technical knowledge and be ready to discuss how you've utilized these tools in past roles to optimize campaigns.
✨Understand Data Protection Laws
Familiarize yourself with data protection legislation and privacy best practices. Be prepared to discuss how you ensure compliance in your data handling processes, as this is crucial for the role.
