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For Companies At a Glance
- Tasks: Drive demand generation campaigns and optimise lead acquisition for sales.
- Company: Join KIBO, a leading digital commerce platform with a global team.
- Benefits: Enjoy flexible schedules, generous health benefits, and career growth opportunities.
- Why this job: Make a real impact in a dynamic environment with innovative marketing strategies.
- Qualifications: 2+ years in B2B SaaS marketing, strong project management, and analytical skills.
- Other info: Be part of a diverse team that values growth, trust, and customer obsession.
The predicted salary is between 21600 - 36000 £ per year.
ABOUT THIS ROLE
As the EMEA Demand Generation Strategist at KIBO, you will be responsible for optimizing new pipeline acquisition. Your primary focus will be driving qualified leads to the sales team, influencing the outbound strategy, scaling an account-based marketing strategy, and EMEA-based field marketing support. Your role will involve driving digital demand and executing strategic events and field marketing campaigns to predictably create a pipeline that converts to revenue.
WHAT YOU’LL DO
- Manage EMEA-based demand generation marketing campaigns from start to finish across channels such as email, paid media, paid search, social, third party and content syndication, with quantifiable results.
- Generate account-based marketing campaigns that drive intent and engagement with our key accounts to generate pipeline.
- Project manage vendor-driven programs, like content syndication through media partners, events, and webinars.
- Use marketing automation to improve lead outcomes, through email marketing and optimized lead flows, audience segmentation, and workflows (Hubspot).
- Maintain a feedback loop with sales to optimize lead generation, follow-up activities, and conversion to pipeline.
- Develop, execute and manage comprehensive events and field marketing campaigns that align with Kibo's marketing and sales goals.
WHAT YOU’LL NEED
- 2+ years of experience in driving revenue with B2B SaaS organizations, particularly eCommerce, Order Management/Supply Chain, or Retail a plus.
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.
- Proficient in communications and creating copy for campaigns.
- Demonstrated analytical ability, specifically around program measurement, forecasting and ROI, and program execution skills.
- Experience working across multiple product lines and buyer profiles.
- Strong project management skills and experience with superb attention to detail.
- Hands-on experience with marketing automation, CRM, ABM, and digital tools like Hubspot, Salesforce, Demandbase, Regie.AI, Outreach, Google PPC, LinkedIn ads.
KIBO PERKS
- Flexible schedule and time away programs.
- Paid company holidays and global volunteer day.
- Generous health, wellness, and benefit programs, including 401(k) match and pet insurance.
- Opportunity for impact, rapid career growth, and intellectual stimulation.
- Passionate, high-achieving teammates excited to help you succeed and learn.
- Company events and other activities (Holiday parties, Meet-ups, Volunteering).
At KIBO we celebrate and support all differences. KIBO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.
Marketing Manager, EMEA in London employer: Kibo
Contact Detail:
Kibo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching KIBO and its competitors. Understand their products and market position so you can discuss how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Marketing Manager, EMEA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in demand generation and B2B SaaS, and show us how you can drive qualified leads to our sales team.
Showcase Your Skills: We want to see your project management skills shine! Include specific examples of campaigns you've managed, especially those that involved email, social media, or events. Numbers speak volumes, so share quantifiable results where possible.
Be Creative with Your Copy: Since this role involves creating compelling copy, let your personality come through in your application. Use engaging language that reflects your understanding of our brand and the marketing landscape.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Kibo
✨Know Your Demand Generation Inside Out
Make sure you understand the ins and outs of demand generation, especially in a B2B SaaS context. Brush up on your knowledge of account-based marketing strategies and how they can drive qualified leads. Be ready to discuss specific campaigns you've managed and the results they achieved.
✨Showcase Your Analytical Skills
KIBO values data-driven decision-making, so be prepared to talk about how you've measured the success of your marketing campaigns. Bring examples of how you've used analytics to optimise lead generation and improve ROI. This will show that you can not only execute campaigns but also evaluate their effectiveness.
✨Demonstrate Project Management Prowess
With project management being key in this role, highlight your experience in managing multiple campaigns simultaneously. Discuss tools you've used, like Hubspot or Salesforce, and how you've kept everything on track. A solid example of a successful project will go a long way!
✨Engage with KIBO's Values
Familiarise yourself with KIBO's mission and values, particularly their focus on customer obsession and teamwork. During the interview, share how your personal values align with theirs and how you can contribute to their culture. This connection can make a big difference in how you're perceived.
