Dealer Digital Marketing Executive
Dealer Digital Marketing Executive

Dealer Digital Marketing Executive

Walton-on-Thames Full-Time 30000 - 42000 £ / year (est.) Home office (partial)
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Kia Europe

At a Glance

  • Tasks: Support marketing strategies and manage digital content for Kia's dealer network.
  • Company: Kia UK is a leading automotive brand known for innovative electric vehicles and exceptional workplace culture.
  • Benefits: Enjoy flexible hours, hybrid working, free lunches, and wellness perks like yoga and mental health support.
  • Why this job: Join a dynamic team making an impact in the electric vehicle market while growing your skills.
  • Qualifications: Degree preferred; automotive experience and project management knowledge are beneficial.
  • Other info: Located in Walton-on-Thames, with easy access and on-site parking including EV charging.

The predicted salary is between 30000 - 42000 £ per year.

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Client:

Kia Europe

Location:

Walton-on-Thames, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

Job Views:

10

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2023. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9, the all new electric compact SUV the EV3, and WhatVan?’s ‘One to Watch’, the PV5 due to launch this year.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2025 by Great Place To Work and also ranked in the 2025 Best Workplaces for Women, Development, Wellbeing, and Manufacturing, Production & Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!

The Team

The Kia UK Marketing Team lead national campaigns, launch exciting products, shape media strategies, and drive tactical marketing initiatives. We organise high-profile events and manage prestigious sponsorships. We stay ahead with innovative campaigns and through collaboration with our dealer network. We manage and optimize customer interactions. You too could join our exciting journey, make a real impact and ensure Kia remains a leader in electric vehicles.

The Role

Join us as Dealer Digital Marketing Executive and support the Tactical and Dealer Marketing Manager to develop and implement Kia UK Limited’s (KUK) Marketing plans to become Leaders in Digital Solutions including Digital Showroom POS, Kia Marketing Portal, Digital media like search marketing and elements of CRM with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.

General Responsibilities:

Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to meet the business objectives

Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage

Involved in the briefing process – from brief to approval and undertake the development of materials

Assist with reporting and budget tracking

Support all channels through our digital solutions, whether this be Retail, Fleet, Motability, Aftersales and Vans

Channel-Specific Responsibilities:

Dealer Marketing (60-80% of workload) – Cars and Vans

Manage & support Digital POS content, ensuring it remains always up to date and relevant

Ownership of Dealer Digital Solutions content and reporting, including Digital POS and Marketing Portal

Enhancing Dealer & Customer usage of these digital tools . marketing portal

Reporting and analysis of usage, downtime, troubleshooting, etc

Supporting the development of Creative assets for both National and Dealer templates

Involved in the creation of Media assets for specific campaigns

Website content creation, monitoring of key metrics and the generation of HTML e-mail campaigns/templates for National and Dealer

Support a range of events including national, regional and dealer events

Provide regular reporting to stakeholders on the success of actions by channel

CRM (20-40% of workload) – Cars and Vans

Manage the development of Digital Product Brochures and Spec Sheets

Support with enhancing the website customer journey from emails through to conversion

Support on National campaign/competition emails for Events, New Car Launches and Offers

About You

Education:

Educated to degree or equivalent level preferred.

Experience:

Automotive experience required. An understanding of Project Management is highly beneficial.

Broad spectrum of automotive knowledge across functions.

Skills:

High energy, driven, self-starter and well-motivated

Demonstrate effectiveness in working cross functionally

Organised individual with a high level of attention to detail and results driven

Demonstrates resilience, flexibility and willingness to explore different paths to achieve an outcome

Ability to manage budgets, schedules and in preparing estimates

Adjust quickly to new circumstances, challenges and ability to handle ambiguity

A team player working on multiple projects supporting various initiative.

Excellent working knowledge of MS Word, PowerPoint and Excel

We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you!

The Benefits

Flexible working hours (core hours between 10:00am-3:00pm)

Hybrid working (up to 2 days a week remote working pro rata)

Employee Car Scheme (car lease + insurance all included from £85/month)

Onsite Chef -> free lunch every day

Private Medical Care (Vitality)

Annual Health Checks and free flu jabs offered onsite

Pension with enhanced employer contribution

Income Protection & life Assurance

Critical Illness Protection

24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

Work from anywhere for one week a year

Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

Enhanced Paternity Leave

Free weekly yoga, football, and badminton clubs

Pool tables, dart board, and massage chairs onsite

Opportunity to get involved & give back via our charity partners

Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5-minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

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Dealer Digital Marketing Executive employer: Kia Europe

Kia UK is an exceptional employer, recognised as one of the UK’s Best Workplaces 2025, offering a vibrant work culture that prioritises employee growth and wellbeing. With flexible working hours, hybrid options, and a comprehensive benefits package including an Employee Car Scheme and wellness initiatives, Kia fosters an environment where every team member can thrive while contributing to the exciting future of electric vehicles in Walton-on-Thames.
Kia Europe

Contact Detail:

Kia Europe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Dealer Digital Marketing Executive

✨Tip Number 1

Familiarise yourself with Kia's latest electric vehicle models and marketing strategies. Understanding their product range, especially the EV6 and EV9, will help you speak confidently about how you can contribute to their digital marketing efforts.

✨Tip Number 2

Network with current or former employees of Kia UK on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.

✨Tip Number 3

Stay updated on the latest trends in digital marketing, particularly in the automotive sector. Being able to discuss recent innovations or successful campaigns can set you apart as a knowledgeable candidate.

✨Tip Number 4

Prepare to demonstrate your project management skills during the interview. Be ready to share examples of how you've successfully managed budgets and schedules in previous roles, as this is a key aspect of the Dealer Digital Marketing Executive position.

We think you need these skills to ace Dealer Digital Marketing Executive

Digital Marketing
Content Management
CRM Systems
Project Management
Data Analysis
Budget Management
Attention to Detail
Cross-Functional Collaboration
Creative Asset Development
Email Marketing
Website Content Creation
Analytical Skills
Problem-Solving Skills
Adaptability
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and the automotive industry. Emphasise any specific projects or achievements that align with Kia UK's focus on digital solutions and customer engagement.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the automotive sector and your understanding of Kia's mission. Mention how your skills can contribute to their goal of becoming leaders in digital marketing and customer loyalty.

Showcase Relevant Skills: In your application, clearly outline your skills in project management, digital marketing tools, and data analysis. Provide examples of how you've successfully managed budgets and schedules in previous roles.

Highlight Team Collaboration: Kia values teamwork, so include examples of how you've worked cross-functionally in past positions. Discuss your ability to collaborate with various stakeholders to achieve common goals, especially in a marketing context.

How to prepare for a job interview at Kia Europe

✨Research Kia's Digital Marketing Strategies

Before your interview, take some time to understand Kia's current digital marketing initiatives. Familiarise yourself with their recent campaigns and how they leverage digital tools. This will show your genuine interest in the company and help you discuss how you can contribute to their goals.

✨Prepare Examples of Your Automotive Experience

Since automotive experience is required for this role, be ready to share specific examples from your past work. Highlight any projects where you successfully implemented digital marketing strategies or managed budgets, as these will be relevant to the Dealer Digital Marketing Executive position.

✨Showcase Your Project Management Skills

The job description mentions that an understanding of project management is beneficial. Be prepared to discuss how you've managed multiple projects in the past, including how you handled challenges and ensured timely delivery. This will demonstrate your organisational skills and ability to work cross-functionally.

✨Ask Insightful Questions

At the end of the interview, make sure to ask questions that reflect your interest in the role and the company. Inquire about the team dynamics, upcoming projects, or how success is measured in the Dealer Digital Marketing Executive role. This shows that you're not only interested in the position but also in contributing to Kia's future.

Dealer Digital Marketing Executive
Kia Europe
Location: Walton-on-Thames
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