Social Media & Content Manager

We are seeking an experienced, highly organised, and commercially driven Social Media Manager to oversee and lead the strategic planning, scheduling, reporting, content creation and performance optimisation of Khanum's social channels. This is a planning-heavy, performance focused position requiring strong operational discipline, trend intelligence, and the ability to translate creative direction into structured, consistent output. The successful candidate will be responsible for ensuring no platform goes dark, no launch lacks momentum, and no opportunity is missed.

Core Responsibilities

• Social Media Strategy & Planning
  • Develop and manage monthly and quarterly social media calendars aligned to product launches, campaigns, and commercial objectives.
  • Ensure consistent posting cadence across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms.
  • Own the scheduling and publishing process across all platforms.
  • Maintain visibility across upcoming launches, campaign deadlines, and key trading moments.
  • Translate high-level creative direction into structured, executable content plans.
  • Identify content gaps in advance and proactively solve them.
• Trend Monitoring & Market Reporting
  • Conduct weekly trend reporting across TikTok, Instagram, LinkedIn, and emerging platforms.
  • Identify relevant audio trends, format shifts, content structures, and algorithm changes.
  • Deliver structured weekly summaries outlining platform updates, emerging content formats, competitor movements, and growth opportunities.
  • Benchmark Khanum’s against key luxury and contemporary competitors.
  • Recommend actionable adjustments based on trend insights.
• Performance Analytics & Reporting
  • Track, analyse and report on key KPIs including reach, engagement, saves & shares, follower growth, traffic, and conversion contribution.
  • Provide weekly and monthly performance reports.
  • Highlight underperforming areas and recommend corrective action.
  • Work closely with Growth and Paid teams to ensure alignment between organic and paid performance.
• Operational & Administrative Ownership
  • Own content scheduling tools and internal tracking systems.
  • Maintain clear documentation of weekly outputs per platform, upcoming content plans, and launch timelines.
  • Ensure brand assets are organised and accessible.
  • Create structured processes for weekend coverage, reposting, UGC capture, and platform management.
  • Remove ambiguity from platform ownership.
• Team Coordination & Accountability
  • Work closely with the Head of Creative to ensure content aligns with brand vision.
  • Coordinate with Growth and Digital teams to align on campaign objectives.
  • Ensure deliverables are met without repeated prompting.
  • Flag capacity issues early and propose solutions.
  • Take ownership of platform health.
• Content Creation & Execution
  • Collaborate with Head of Creative on creation of consistent, elevated, and commercially aligned content across Instagram, TikTok, LinkedIn, and emerging platforms.
  • Plan and execute weekly content shoots (in-house and reactive), ensuring sufficient content volume to maintain platform cadence.
  • Work hands on in filming, directing, and editing short form video content where required.
  • Translate campaign objectives into platform-native content formats.
  • Ensure every launch has a clear content rollout plan (tease → reveal → push → sustain).
  • Create structured content pillars to avoid reactive, last-minute posting.
  • Maintain a minimum weekly content output benchmark per platform.
  • Repurpose high-performing content intelligently across channels.
  • Identify when founder-led, team-led, product-led, or community-led content is required and coordinate accordingly.
  • Ensure no platform goes dark due to lack of content planning.

Qualifications & Experience

• 3 - 5+ years in social media management within fashion, lifestyle, or luxury.
• Proven experience managing multi-platform calendars at scale.
• Strong analytical ability and comfort with performance reporting.
• Demonstrable understanding of luxury digital positioning.
• Experience managing paid and organic alignment.
• High proficiency in scheduling and analytics tools.

Attributes & Cultural Fit

• Highly structured and process oriented.
• Commercially aware and growth-driven.
• Proactive rather than reactive.
• Confident in making decisions and owning outcomes.
• Detail-obsessed and deadline focused.
• Comfortable operating in a fast-paced, founder-led environment.

At Khanum’s, social media is not just brand awareness - it is a growth engine. This role is responsible for protecting that engine and keeping the momentum going. We are looking for someone who wants to build and grow with us. Someone who understands that structure enables creativity and that consistency drives growth.