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- Tasks: Lead marketing and PR strategies for a luxury fashion brand, shaping its narrative and campaigns.
- Company: Join a high-profile, growing luxury fashion/accessories/lifestyle brand based in London.
- Benefits: Enjoy remote Fridays, competitive salary, bonuses, and a creative work environment.
- Why this job: Be part of a meaningful brand, driving innovation and connecting with consumers in fresh ways.
- Qualifications: 2+ years in marketing/PR leadership, with a strong background in luxury fashion or lifestyle.
- Other info: Work closely with the Founder & CEO, influencing the brand's voice and vision.
The predicted salary is between 44000 - 52000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury —ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you’re ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Marketing/PR Manager - Remote! employer: KGC Talent
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing/PR Manager - Remote!
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand you’re applying to. Understanding their unique selling points, target audience, and recent campaigns will help you tailor your approach and demonstrate genuine interest during any discussions.
✨Tip Number 2
Network within the luxury fashion industry by attending relevant events or engaging with professionals on platforms like LinkedIn. Building connections can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Showcase your creativity by preparing a mini marketing campaign or PR strategy for the brand as a demonstration of your skills. This proactive approach not only highlights your expertise but also shows your enthusiasm for the role and the brand’s vision.
✨Tip Number 4
Stay updated on current trends in luxury marketing and PR. Being able to discuss recent innovations or successful campaigns in the industry during interviews will position you as a knowledgeable candidate who is passionate about the field.
We think you need these skills to ace Marketing/PR Manager - Remote!
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and PR, especially within the luxury fashion or lifestyle sectors. Use specific examples that demonstrate your leadership skills and successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for luxury branding and storytelling. Discuss how your background aligns with the company's vision and how you can contribute to their growth. Be sure to convey your understanding of the brand's aesthetic and values.
Showcase Your Creativity: Include samples of your work that showcase your ability to create engaging content and campaigns. This could be links to social media posts, articles, or marketing materials that highlight your writing style and creative approach.
Highlight Your Strategic Thinking: In your application, emphasise your experience in developing integrated marketing strategies. Discuss how you've measured success in previous roles and how you plan to apply those insights to this position.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing campaigns and how you approached them creatively. Highlight specific strategies that reflect a luxury brand's aesthetic and storytelling, as this role demands a blend of creativity and strategic thinking.
✨Demonstrate Your Understanding of Luxury Branding
Familiarise yourself with the brand's identity and values before the interview. Be ready to articulate how your experience aligns with their luxury positioning and how you can enhance their brand narrative across various platforms.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in past roles, particularly in PR or marketing, and how you successfully navigated them while maintaining brand integrity.
✨Engage with Their Digital Presence
Before the interview, engage with the brand's social media and website. Be prepared to discuss your thoughts on their current campaigns and suggest innovative ideas that could elevate their marketing efforts, showcasing your proactive approach.
