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- Tasks: Lead marketing strategies and brand storytelling for a luxury fashion brand.
- Company: Join a prestigious, growing luxury fashion/accessories/lifestyle brand in London.
- Benefits: Enjoy hybrid work options, competitive salary, bonuses, and unique perks.
- Why this job: Be part of a creative team shaping a sophisticated brand narrative with global impact.
- Qualifications: 2+ years in marketing/PR, with a focus on luxury brands and strong writing skills.
- Other info: Opportunity to collaborate with top creatives and influence brand direction.
The predicted salary is between 44000 - 66000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
Your role will include:
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Innovating on social media to drive visibility and engagement
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
Who we’re looking for:
You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
Requirements:
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury—ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
- Excellent leadership, organisational, and collaborative skills
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you’re ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Apply now or tag someone who might be perfect for this role! We can only respond to applicants who meet the requirements specified above.
Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid employer: KGC Talent
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand's identity. Research their previous campaigns, social media presence, and overall aesthetic to understand how you can contribute to their narrative.
✨Tip Number 2
Network within the luxury fashion industry. Attend events, engage with professionals on platforms like LinkedIn, and connect with PR agencies that work with high-end brands to increase your visibility and opportunities.
✨Tip Number 3
Showcase your understanding of integrated marketing strategies by discussing innovative ideas during interviews. Prepare examples of past campaigns you've led that align with the luxury market to demonstrate your expertise.
✨Tip Number 4
Be ready to discuss how you measure success in marketing and PR. Familiarise yourself with relevant KPIs and be prepared to share how you've used data to drive engagement and growth in previous roles.
We think you need these skills to ace Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and PR, especially within the luxury fashion or lifestyle sectors. Use specific examples that demonstrate your leadership skills and successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for luxury branding and storytelling. Discuss how your background aligns with the company's vision and how you can contribute to their growth. Be sure to mention any innovative strategies you've implemented in previous roles.
Showcase Your Creativity: Since this role requires a creative mindset, consider including a portfolio or links to campaigns you've worked on. Highlight your ability to create engaging content and your understanding of social media trends that resonate with high-end audiences.
Demonstrate Your Understanding of the Brand: Research the brand thoroughly and incorporate your insights into your application. Mention specific aspects of their marketing strategy or brand narrative that you admire and how you would enhance them in your role as Marketing & PR Manager.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing strategies, especially those that highlight your creativity and innovation. Be ready to share specific examples of how you've shaped brand narratives in the luxury sector.
✨Demonstrate Your Understanding of Luxury Branding
Familiarise yourself with the brand's aesthetic and values before the interview. Show that you understand what luxury means in terms of marketing and how it influences consumer behaviour.
✨Prepare for Collaborative Scenarios
Since the role involves collaboration across various departments, think of examples where you've successfully worked with teams. Highlight your leadership skills and how you ensure unified messaging across platforms.
✨Engage with Current Trends
Stay updated on the latest trends in social media and digital culture, particularly within the luxury fashion space. Be prepared to discuss how you would innovate on these platforms to drive engagement and visibility.
