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- Tasks: Lead marketing strategies and brand storytelling for a luxury fashion brand.
- Company: Join a prestigious, growing luxury fashion/accessories/lifestyle brand in London.
- Benefits: Enjoy hybrid work options, competitive salary, bonuses, and unique perks.
- Why this job: Be part of a creative team shaping a sophisticated brand narrative with global ambitions.
- Qualifications: 2+ years in marketing/PR, with a strong background in luxury brands required.
- Other info: Opportunity to innovate and connect with consumers in fresh, engaging ways.
The predicted salary is between 42000 - 58000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager or established executive seeking to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
Your role will include:
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Innovating on social media to drive visibility and engagement
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
Who we’re looking for:
You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
Requirements:
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury—ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
- Excellent leadership, organisational, and collaborative skills
Salary 50K-62K Basic + Bonus + Benefits
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you’re ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Apply now or tag someone who might be perfect for this role! We can only respond to applicants who meet the requirements specified above.
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand you’re applying to. Understanding their unique selling points, target audience, and recent campaigns will help you speak confidently about how you can contribute to their vision during any discussions.
✨Tip Number 2
Network within the luxury fashion industry. Attend events, engage with professionals on platforms like LinkedIn, and connect with current or former employees of the brand. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your understanding of integrated marketing strategies by preparing examples of past campaigns you've led. Be ready to discuss how you measured success and adapted strategies based on performance metrics, as this aligns with the role's requirements.
✨Tip Number 4
Demonstrate your passion for storytelling in luxury branding. Prepare to share ideas on how you would enhance the brand's narrative across various platforms, highlighting your creative approach and understanding of high-end consumer engagement.
We think you need these skills to ace Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and PR, especially within the luxury fashion or lifestyle sectors. Use specific examples that demonstrate your leadership skills and successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for luxury branding and storytelling. Discuss how your background aligns with the company's vision and how you can contribute to their growth. Be sure to convey your understanding of the brand's aesthetic and values.
Showcase Your Creativity: Include samples of your work that demonstrate your ability to create engaging content and innovative marketing strategies. This could be links to social media campaigns, articles, or any other relevant projects that showcase your skills.
Highlight Leadership Experience: Since the role requires strong leadership skills, emphasise any previous roles where you led teams or projects. Provide examples of how you successfully collaborated with different departments to achieve common goals.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing and PR strategies, especially those that highlight your creativity. Be ready to share specific examples of how you've crafted compelling narratives for luxury brands, as this role demands a strong understanding of storytelling.
✨Demonstrate Your Knowledge of Luxury Trends
Familiarise yourself with current trends in the luxury fashion and lifestyle sectors. During the interview, reference these trends and discuss how they can be integrated into the brand's marketing strategy to show your industry awareness.
✨Prepare for Collaborative Scenarios
Since the role involves collaboration across various departments, think of examples where you've successfully worked with teams like design or e-commerce. Highlight your leadership skills and how you ensure unified messaging across platforms.
✨Exude Passion for the Brand
Research the brand thoroughly and express genuine enthusiasm for its mission and values. Be prepared to articulate how your personal style and vision align with the brand's aesthetic, as this will demonstrate your fit for the role.
