At a Glance
- Tasks: Lead performance marketing for a beauty/wellness start-up, driving revenue through innovative campaigns.
- Company: Exciting beauty and wellness start-up with a focus on growth and creativity.
- Benefits: Competitive salary, annual bonus, 25 days holiday, pension, and future equity options.
- Other info: Dynamic role with full autonomy to build a best-in-class performance engine.
- Why this job: Own your projects, work directly with founders, and shape brand storytelling.
- Qualifications: 3-5 years in performance marketing, especially with Meta ads; strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
We are hiring for an incredible beauty/wellness start-up, ideally seeking a superstar from a beauty/supplements/wellness background. This is not just performance marketing. This is a role at the intersection of beauty, wellness and high-performance growth — where aesthetics meet analytics, and brand storytelling meets conversion. You’ll be responsible for taking a premium, design-led brand and turning it into a best-in-class performance engine, translating beautiful content, modern rituals and considered brand moments into scalable, revenue-driving campaigns. This is a hands-on, ownership-level role.
You’ll own paid performance across Meta and beyond — from strategy through to execution, optimisation and reporting with full autonomy to test, learn and scale. Working directly with the founders and creative team, you’ll shape how the brand shows up in-feed, in culture, and in the customer journey. This role is for someone who wants to build something not manage it.
WHAT YOU’LL OWN- Paid Social
- Own Meta ads end-to-end strategy, build, optimisation, reporting
- Develop audience strategy across segmentation, retargeting and lookalikes
- Work closely with creative to test, iterate and refine what converts
- Run structured A/B tests across creative, copy, audiences and landing pages
- Scale efficiently without compromising ROAS
- Growth & Strategy
- Build a full-funnel paid strategy awareness to retention
- Identify and test new channels (TikTok, Google, YouTube, programmatic)
- Lead influencer whitelisting and scale creator-led paid
- Own the link between spend and revenue — you live in the data
- UGC, Influencer & Partnerships
- Build and scale influencer strategy (nano → macro)
- Develop a high-performing UGC engine for paid
- Manage affiliates and co-marketing opportunities that drive acquisition
- Analytics & Performance
- Own reporting across CAC, ROAS, LTV, conversion and sessions
- Identify drop-offs and solve them cross-functionally
- Build dashboards that give clear, actionable insight
- Stay ahead of attribution, iOS and tracking changes
- Creative Collaboration
- Brief creative with clarity hooks, formats, messaging that convert
- Spot and scale winning UGC and creator content
- Protect the brand performance should never dilute it
- ~3–5 years in performance marketing, deep in Meta ads
- ~ Proven experience scaling DTC brands (beauty, wellness or lifestyle preferred)
- ~ Analytical and commercial — equally strong in Ads Manager and Excel
- ~ Understands creative — knows what makes content convert
- ~ Self-starter — thrives in ambiguity, builds the playbook
- ~ Respects the balance between brand and performance
- Full ownership of paid performance
- Direct access to founders
- Real autonomy — no layers, no blockers
- Opportunity to build a best-in-class performance engine from scratch
- Work at the intersection of brand, creative and growth
Performance Marketing Manager, Beauty & Wellness London, Hybrid employer: KGC Talent
Join a dynamic beauty and wellness start-up in London, where you will have the unique opportunity to shape and drive performance marketing strategies in a collaborative and innovative environment. With a strong focus on employee growth, you will enjoy full autonomy in your role, direct access to founders, and the chance to build a best-in-class performance engine from the ground up. Our hybrid work culture promotes flexibility, while our competitive benefits package, including an annual bonus and future equity options, ensures that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager, Beauty & Wellness London, Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry on LinkedIn or at events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This is your chance to demonstrate how you can turn beautiful content into revenue-driving campaigns.
✨Tip Number 3
Be ready to chat about data! Brush up on your analytics skills and be prepared to discuss how you've used data to drive decisions in your previous roles. This will show you're not just creative, but also analytical.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our brand. Tailor your application to highlight your passion for beauty and wellness, and how you can help us build a best-in-class performance engine.
We think you need these skills to ace Performance Marketing Manager, Beauty & Wellness London, Hybrid
Some tips for your application 🫡
Show Your Passion for Beauty & Wellness:When you're writing your application, let your love for the beauty and wellness industry shine through. Share any relevant experiences or projects that highlight your enthusiasm and understanding of the market. We want to see how you connect with our brand's mission!
Highlight Your Performance Marketing Skills:Make sure to showcase your experience in performance marketing, especially with Meta ads. Talk about specific campaigns you've managed, the strategies you implemented, and the results you achieved. We’re looking for someone who can turn data into actionable insights!
Be Creative and Authentic:This role is all about blending creativity with analytics, so don’t be afraid to show off your creative side in your application. Whether it’s through your writing style or examples of past work, we want to see how you can bring a unique perspective to our brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at KGC Talent
✨Know Your Numbers
Make sure you’re well-versed in key performance metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns. This shows you understand the analytical side of performance marketing.
✨Showcase Your Creative Side
Prepare examples of successful campaigns where you’ve collaborated with creative teams. Highlight how you’ve translated beautiful content into high-performing ads. This role is all about blending creativity with analytics, so demonstrate your ability to do both.
✨Be Ready to Discuss A/B Testing
Have specific examples of A/B tests you’ve run in the past. Talk about what you tested, the results, and how you used those insights to improve performance. This will show that you can think critically and adapt strategies based on data.
✨Understand the Brand
Research the beauty and wellness brand thoroughly before the interview. Know their products, target audience, and current marketing strategies. Being able to discuss how you would enhance their performance marketing efforts will impress the interviewers and show your genuine interest.
