At a Glance
- Tasks: Lead brand strategy and storytelling for a premium beauty and wellness start-up.
- Company: Exciting beauty/wellness start-up with a focus on intentional living and modern rituals.
- Benefits: Competitive salary, annual bonus, 25 days holiday, pension, and future equity options.
- Other info: Direct access to founder-level decision making and opportunities for significant growth.
- Why this job: Own the brand and make a real impact in a fast-scaling environment.
- Qualifications: 5+ years in brand marketing with experience in premium wellness or beauty.
The predicted salary is between 60000 - 80000 € per year.
We are hiring for an incredible beauty/wellness start-up, ideally seeking a superstar from a beauty/supplements/wellness background. This is not a traditional marketing role. This is a founder-facing leadership role at the heart of a fast-scaling premium beauty & wellness brand, built on elevated aesthetics, intentional living, and modern rituals. You will own the brand end-to-end, from strategy and storytelling to execution and growth, shaping a brand that feels as powerful as it performs.
From content and campaigns to creators and collaborations, you’ll define how the brand shows up in culture and in customers’ lives. You’ll lead the go-to-market strategy for lead product launches while acting as the ultimate brand guardian across every touchpoint. Working directly with the Founder & CEO, this is a rare opportunity to build a brand with meaning, longevity, and commercial impact.
You will:
- Own the brand positioning, tone of voice, identity and consistency across every channel
- Lead go-to-market strategy for a major product launch across PR, social, paid and retail
- Build and execute campaigns that cut through — from concept to content to conversion
- Run the full content ecosystem social, email, influencer, UGC and paid
- Develop and scale influencer & creator strategy —from nano to macro, including UGC and partnerships
- Drive growth through partnerships, affiliates and collaborations
- Oversee PR strategy and agency relationships
- Elevate the retail experience — from in-store presence to brand storytelling
- Optimise performance using data to refine campaigns, UX and conversion
YOU
- 5+ years in brand, marketing or growth within premium wellness, beauty or consumer brands
- Experience working closely with a Founder or CEO
- Proven track record leading a product or brand launch
- Deep understanding of modern brand building across social, content and creators
- Strong aesthetic instinct with a premium, detail-obsessed mindset
- Equally comfortable setting strategy and executing hands‑on
- Thrives in a fast‑paced, high‑growth environment
WHY THIS ROLE
- True ownership of brand and growth
- Direct access to founder‑level decision making
- Opportunity to build a category‑defining premium brand
- End‑to‑end exposure across brand, performance and commercial strategy
- A rare chance to shape something from scale‑up to standout
Brand Marketing Manager, Beauty & Wellness London, Hybrid employer: KGC Talent
Join a dynamic beauty and wellness start-up in London, where you will have the unique opportunity to lead brand strategy and growth in a founder-facing role. With a focus on intentional living and modern rituals, this company fosters a collaborative work culture that values creativity and innovation, offering competitive benefits including an annual bonus, generous holiday allowance, and future equity options. As part of a fast-scaling team, you'll enjoy direct access to decision-making processes and the chance to shape a premium brand that resonates with customers and stands out in the market.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager, Beauty & Wellness London, Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those who have worked with founders or in similar roles. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to express your love for the beauty and wellness space. Share your thoughts on current trends and how you can contribute to their vision. This will help you stand out as someone who truly gets the brand's ethos.
✨Tip Number 3
Prepare for a hands-on approach! Since this role is all about execution, be ready to discuss specific campaigns you've led or contributed to. Bring examples of your work that showcase your strategic thinking and creativity. This will demonstrate that you’re not just a thinker but also a doer.
✨Tip Number 4
Don’t forget to apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to connect with you right away. Plus, it’s the best way to ensure your application doesn’t get lost in the shuffle!
We think you need these skills to ace Brand Marketing Manager, Beauty & Wellness London, Hybrid
Some tips for your application 🫡
Show Your Passion for Beauty & Wellness:When writing your application, let your love for the beauty and wellness industry shine through. Share personal experiences or insights that connect you to the brand's mission and values. We want to see how you can bring that passion into the role!
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in brand marketing, especially any work with founders or CEOs. We’re looking for someone who understands the unique challenges of a fast-scaling start-up!
Be Authentic and Creative:This isn’t just another marketing job; it’s about storytelling and creating a brand that resonates. Use your application to showcase your creative flair and unique voice. We appreciate authenticity, so don’t be afraid to let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at KGC Talent
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their tone of voice and how they position themselves in the beauty and wellness market. This will help you articulate how your experience aligns with their vision.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've led successful product launches or brand strategies. Highlight your ability to think strategically while also being hands-on. This role requires a balance of both, so be ready to demonstrate your expertise in both areas.
✨Emphasise Collaboration Skills
Since this is a founder-facing role, it's crucial to showcase your experience working closely with leadership. Share stories that illustrate your collaborative approach and how you've influenced decision-making in previous roles. This will show that you're comfortable in a dynamic environment.
✨Be Data-Driven
Discuss how you've used data to optimise marketing campaigns in the past. Be prepared to talk about specific metrics you've tracked and how you've adjusted strategies based on performance. This will demonstrate your analytical skills and commitment to driving growth.
